Some agents will tell you that they love it, and others like me, well we go about our real estate lives pretty indifferent until our clients start to believe some of the false information it provides. Now, I don't want you to think that this is an article all about Zillow, the good, the bad and the ugly, because it's not. This past month my DEB, who strongly believes in Zillow and it's lead generating powers, needed some help. Long story short, she ended up fowarding all of her Zillow leads onto me.
Now, of course I was excited about the potential of new deals, who wouldn't be? But I personally do not use Zillow to get leads at the moment and here is why:
- Still being semi-new to the real estate world, Zillow is too expensive of a platform for me to invest in.
- If I am going to advertise, I prefer to be the only agent listed and not have to compete against others.
- I want to continue to build on my own so that the majority of my leads are coming to me organically.
This is just my personal opinion and I am not saying that I will never invest in Zillow leads but for the time being, it's just not right for me. While I was doing my best to give every person who came as a Zillow lead the best possible experience, I couldn't help but realize that my experience was inhearently different.
Every couple/person/family that I worked with had houses picked out that they aleady wanted to see, awesome. That's no problem! Where I did have an issue was with follow up, agent hoppers and finding motivated buyers, rather than just lookers.
Central Arkansas experienced somewhat of an inventory crisis this summer. Great houses were moving fast with little or sometimes no time on the markets. Because of this, it is essential that clients are pre-approved and ready to buy. I encountered some problems with the clients coming through Zillow because they wern't neccessarily interested in what I had to say, forming a relationship with me or even following up despite the super active market. This surprised me and was very different than what I had experienced with my own leads turned clients previously.
The next one really threw me for a loop. I received a request through Zillow from a young couple that wanted to look at a house. They were young, close to me in age and at the showing, I thought that we were really getting along but then they told me that they use only Zillow to schedule their showings and they do not want to be allegiant to one Realtor. Agent hoppers, that's what I have been calling them ever since. They told me that they would simply submit an offer with which ever agent showed them the house that they wanted to buy. I was shocked. I tried to explain to them that by working with one agent, their interests would be represented and the process could be smoother but they wern't going for it.
Lastly, I encountered a lot of leads that were just interested in looking. They didn't want to get pre-approved, they didn't want to get serious, they just wanted to look and they thought that they could easily do that through Zillow.
At the end of it all, what I learned most from taking on Zillow leads is that every client is going to be different and demand a different kind of attention and experience. Some like to be super involved with their Realtor and learn all they can, others not so much. For the time being, I am withholding from being a Zillow Premier Agent because I feel that I have a method that works better at finding high quality leads for me.
I want to know what you think! Do you use Zillow for leads? Why or Why not?
Thanks for reading my post! Check out what you can do on my website, Narkhomes.com,