Me and My Big Why

At Keller Williams, We Are Encouraged to Think About Our Mission and Purpose in Life. It's Called Our Big Why, and Here's Why I Think It Matters

Several years back, on my first day in real estate, I sat down with the team leader of the Keller Williams office here in Annapolis. I signed some papers, had a stack of books and a training schedule handed to me, and then this:

So Ken - tell me about your Big Why.

Sorry? It sounded like she thought I owned a ranch in Montana, The Big Y.

Your Big Why. Why are you here? What's the one thing that gives meaning and purpose to your life more than any other?

Well, I hadn't really considered it. And truth be told, I thought the question was a bit lofty for someone who hadn't even learned to use the office copier yet, let alone sell a single house. But I was new, eager to make my mark, and vaguely recall mumbling something about the opportunity to help people and make a decent living in the process.

Read pages 72 and 73 in there, she said, pointing at one of the books she had just handed me. That will help you figure it out.

Gary Keller, on The Focusing Power of a Big Why

The book in question is one we at Keller Williams refer to as "the red book" - The Millionaire Real Estate Agent, written by our company's co-founder, Gary Keller.

Sure enough, right there on page 72 was this: "...we've discovered that the one thing that all high achievers have in common is they are working for a Big Why. The Big Why is about having a purpose, a mission, or a need, that in turn gives you focus. High achievers always have a Big Why powering their actions."

I was intrigued, and followed the exercise Gary outlined, writing down everything that motivated me. I was underwhelmed: to my eye, what I had written looked like a ragtag group of Little and Medium Whys. There wasn't a Big Why in sight. A life of insignificance loomed before me. I had better get digging for a Big Why, and fast, if I wanted to be a high achiever too.

The Power Behind Being the Best You Can Be

I didn't realize it at the time, but - as Gary went on to explain - there is nothing wrong with a collection of lesser whys: we all have to pay our mortgage or rent, fund retirement accounts, help put our kids through college.

But those - and all of our smaller whys, says Gary - will fall into place naturally if we simply put this one Big Why at the forefront of all others: to be the best we can possibly be. A powerful Big Why like this, he points out, gives foundational support to all of your other whys. It's like geese flying in formation: the lead goose expends all the energy, while the others draft behind with much less effort.

"Being your best" he goes on to say, "is actually a goal-less pursuit. You can never really reach a point where you can truthfully say, ‘I just can't grow anymore.' And what is so exciting about that is this kind of Big Why can create a life that literally explodes with limitless possibility and unlimited growth."

All Those Big Whys Help Build Stronger Communities

One of the things I love about Keller Williams is the large number of individuals we attract who have a Be the Best You Can Be mentality. That's not really surprising, given the fact that KW agents have - at their disposal - all of the tools and training necessary for achieving greatness.

All around us in this company we see agents harnessing the power of their Big Whys to strengthen their communities and do good.

Gary Keller himself recently donated $5,000,000 to Baylor University to fund a research center to study the agent/client relationship.

We have agents who have organized drives to provide shoes for needy children in poor countries; agents who've purchased and planted trees to re-green urban areas; others who've paid surgery bills to help families in their community; and some who have given thousands of dollars to support low-income housing projects. We - The Moss Haedrich Team - support the Fisher House with a $100 donation after every settlement.

How a Big Why Creates Value for Our Clients

We believe that on a daily basis, being the best we can be is the only way to run a successful and competitive real estate business.

It's the fuel that drives you to deliver the best possible customer service for your clients; to constantly improve your internal systems and marketing skills; to maintain regular and effective communication with your clients and constituency; and to build strong relationships with fellow agents and colleagues in the industry.

When you do these things, we believe you create real value for your clients. And they in turn create value for you, by telling others.

As for myself, I'm still tweaking my Whys, and like those geese, lining them up in proper formation. Unless and until I can come up with something that makes more sense, my Big Why - like Gary's - will be about being the best I can be: it's a good fit, even if the downside is that there are always days when you feel as if you might have done better.

But like Gary says, that's the whole idea.

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