Door Knocking Success Tips for Real Estate Agents

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374
https://activerain.com/droplet/5fcn

It’s important to take advantage of the good weather that remains this fall to get a few more rounds of door knocking in!

There are a lot of Realtors® who struggle with door knocking, and they let that hold them back. The truth is that with practice, you can develop skills that will help you drum up business even in the worst markets.

In good times, door knocking will help you achieve big success. In bad times, it will keep food on your table until the market comes back.

Here are some tips that will help you be successful with door knocking!

Don’t Let Your Fears Stop You

A lot of folks let their fear of dealing with people stop them from door knocking. After all, each knock is essentially a face-to-face cold call, and that scares a lot of people!

The good news is that people are often kinder in person than they are on the phone. Simply being there triggers people’s politeness. That doesn’t mean no one will slam the door in your face, but it will be better than making cold phone calls.

The other aspect is that being face-to-face helps prospects feel like they know you more quickly. As a result, doing door knocking is more effective than cold calling!

It’s Essential to Be Consistent

A lot of agents get intimidated by door knocking, so they aren’t consistent with it. As a result, it doesn’t work well for them. Then, because it “doesn’t work,” they give up.

Let me tell you something that’s very important: All marketing “doesn’t work” if it’s inconsistent. 

Door knocking is not effective if you’re a stranger in the neighborhood every time! You have to build up your presence and your brand in your target neighborhood. That means showing up regularly.

Don’t get lazy. Door knock regularly in your target neighborhood so they get to know you!

Have a Reason to Be There

What’s the purpose of the door knocking?

Obviously you want to get to know people in your target area and build your brand. But what’s in it for the homeowner?

You should make sure you know what to say when that door opens. Are you inviting them to an open house? Are you handing out goody packs – especially ones targeted for upcoming holidays or school/sports schedules?

Having a reason to be there will help the homeowner feel less “invaded” by your visit. You won’t come off as much like a salesperson if you introduce yourself and immediately give a reason for your visit.

Asking them verbally if they’ve considered moving recently is fine (as long as you don’t lead with that), but there are other options. Consider having a farming postcard, note, or some other element in your package that includes the sales pitch.

With that, you can avoid talking sales at all. Make pleasant conversation, make your invitation if you have one, and go on your merry way. Your materials can make the sales pitch for you!

Lace Your Shoes Up

It pays to hit the sidewalks! Get your invitation and/or goody bags ready, practice your introduction, and get walking. Be sure you grab door hangers for folks that aren’t home. You can attach your goody back or invitation.

Make sure that winter doesn’t come without your target market seeing your smiling face a few times!

How often do you door knock? Share in the comments!

 

This article previously shared on PrinterBees' Real Estate Marketing Magazine

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Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the great tips. I will bookmark this post 

Sep 07, 2018 04:07 PM #1
Rainmaker
431,427
Claudia S. Nelson
eXp Realty - Woodbridge, VA
Local Expert Making a Difference!

Was not signed in in my earlier comment. Sorry. 

If you are looking for a great excuse to door knock and a way to dominate your farm this is what I have been doing. Popby Gifts for my clients and farming goodies for my farm. Works great: http://www.popbyco.com/

Sep 07, 2018 06:04 PM #3
Rainmaker
449,514
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thanks for this well thought out post Nadine Larder ... when I get a new listing my husband and I prepare door hanger bags with a few goodies including a brochure of the New Listing and then he goes door to door and delivers them so that they might be able to play a part in picking their new neighbor.  With winter coming we do a mailing!

Sep 07, 2018 06:26 PM #4
Rainer
86,414
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

Mike Ferry taught if you are door knocking make it a very efficient time--plan out your door knocking by integrating doing an avid on a listing, knocking on specific "Expireds" or "Withdraws", new neighbors who just closed (drop-by cute welcoming gift! ) Listings with tenants (are they looking to buy?), preview homes in the area and while you're at it drop by a clients home on the way to or back. 

 

Sep 07, 2018 06:45 PM #5
Rainmaker
559,831
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

There's a reason that many neighborhoods have no soliciting signs posted.  People knocking on doors is a big nuisance and also a safety concern.  Too many scammers and criminals out there knocking on doors.

Sep 08, 2018 05:24 AM #6
Anonymous
George

My town has no solicitation ordinance.

Sep 08, 2018 07:10 AM #7
Rainer
280,371
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

If you are willing to door knock use this tip from Nadine: Are you handing out goody packs – especially ones targeted for upcoming holidays or school/sports schedules?

I see many agents trying to develop consistency by leaving only their biz card at the door each time, what does that tell me?

And I see agents leave a boring newsletter at the door, where do you think I file that piece of paper?

I have done door to door with agents as a lender and we start out with a carefully crafted financial pitch because its not a sale pitch to list.

Plan to fail or fail  to plan, its your choice. Or you can be like the majority of agents that are too intimidated to meet people face to face. Let's see if your automated email program creates real in person communication.

Sep 08, 2018 09:07 AM #8
Rainer
5,050
Rose Maduro
Suwanee, GA
Sales agent in North Metro Atlanta

Thank you for the thoughtful article, Nadine Larder. Safety and caution considered, door-knocking is still a good way to go.  People still open their doors and are still receptive when I knock. I'm dressed professionally and I'm not "selling" anything but giving them valuable information. Real estate is a relationship business and face-to-face interaction still carries a lot of weight. When I see a No Solicitation sign, I respect the homeowner's wishes and simply skip that property.  No Solicitations should not be regarded as a deterent from good old-fashioned door knocking to establish new relationships.

Sep 08, 2018 10:30 AM #9
Rainmaker
665,442
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

We have never door knocked before really did not think of it as a source for getting to know anyone. But we may rethink this and give it a try. 

Sep 08, 2018 04:20 PM #10
Rainmaker
300,799
Scott Hoen
TitleCapture.com - Carson City, NV
VP, Marketing Systems & Sales Tech, 714-270-9607

Ask yourself what you can send the homeowner to get their email address.  It might be a simple net sheet if they were to sell their home -- payoff loans -- what their net might be OR send them monthly alerts of sales in the neighbrohood so they can track their home value.

Sep 09, 2018 09:35 AM #11
Rainmaker
502,163
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is a good way to get yourself known in your target sales area/your own neighborhood.  Leaving something of value helps as well.

Sep 09, 2018 11:39 AM #12
Anonymous
Sandra Newman

I did this when we moved to our neighborhood to introduce myself and the first door I knocked on, I listed the house. This is one of the all time best ways to get business, knock on doors.

Sep 10, 2018 07:18 AM #13
Rainer
5,732
Paula Zaluski
Action Realty - Sebastian, FL
20 years of Real Estate Experience.

I was just getting ready to door knock.. My daughter just moved into a nice area.. perfect way to knock on a few doors. Thank you for the thought on goodie pack. 

Sep 10, 2018 08:43 AM #14
Rainer
5,732
Paula Zaluski
Action Realty - Sebastian, FL
20 years of Real Estate Experience.

I was just getting ready to door knock.. My daughter just moved into a nice area.. perfect way to knock on a few doors. Thank you for the thought on goodie pack. 

Sep 10, 2018 08:44 AM #15
Rainmaker
3,104,602
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine,  Door knocking and droping something of value even if they are not home by door handers from a notepad , pad and football school and a post card from Printer bee.  It works!!!

Sep 10, 2018 09:00 AM #16
Anonymous
Tori Wagner

Great points on Doorknocking. We come from contribution and really drive it to our geographic farms that we are about their area's best interests. They know I'm not just about "SELL SELL SELL!" I have found the most success in Doorknocking in the WINTER!! YES! People are more than willing to work with you if you're crazy enough to hike thru snow, wind and all that. I'm a Wisconsin native - so yes, crazy weather, gets me listings!

Sep 10, 2018 11:15 AM #17
Rainmaker
972,331
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent points on door knocking.  I plan on having market data this more comprehensive for the area than just an MLS comparable market analysis.  That perks their attention!

Sep 10, 2018 02:04 PM #18
Rainer
3,600
Michelle Stockman
Lake Havasu City Properties - Lake Havasu City, AZ
Take Stock in Michelle Stockman

I have 2 questions:

1.  How often do you go doorknocking? What would you consider being consistent?

2.  What types of things do you leave that are "of value"? What items have you left that get the most response?

Sep 10, 2018 02:45 PM #19
Rainer
4,400
Don Wede
Heartland Funding Inc. - Spring Valley, IL
A company that buys houses in Illinois

I do door knocking myself.  Going out this afternoon.  I love it.

www.HeartlandBuysHouses.com

Sep 14, 2018 08:23 AM #20
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Rainmaker
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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