It’s important to take advantage of the good weather that remains this fall to get a few more rounds of door knocking in!
There are a lot of Realtors® who struggle with door knocking, and they let that hold them back. The truth is that with practice, you can develop skills that will help you drum up business even in the worst markets.
In good times, door knocking will help you achieve big success. In bad times, it will keep food on your table until the market comes back.
Here are some tips that will help you be successful with door knocking!
Don’t Let Your Fears Stop You
A lot of folks let their fear of dealing with people stop them from door knocking. After all, each knock is essentially a face-to-face cold call, and that scares a lot of people!
The good news is that people are often kinder in person than they are on the phone. Simply being there triggers people’s politeness. That doesn’t mean no one will slam the door in your face, but it will be better than making cold phone calls.
The other aspect is that being face-to-face helps prospects feel like they know you more quickly. As a result, doing door knocking is more effective than cold calling!
It’s Essential to Be Consistent
A lot of agents get intimidated by door knocking, so they aren’t consistent with it. As a result, it doesn’t work well for them. Then, because it “doesn’t work,” they give up.
Let me tell you something that’s very important: All marketing “doesn’t work” if it’s inconsistent.
Door knocking is not effective if you’re a stranger in the neighborhood every time! You have to build up your presence and your brand in your target neighborhood. That means showing up regularly.
Don’t get lazy. Door knock regularly in your target neighborhood so they get to know you!
Have a Reason to Be There
What’s the purpose of the door knocking?
Obviously you want to get to know people in your target area and build your brand. But what’s in it for the homeowner?
You should make sure you know what to say when that door opens. Are you inviting them to an open house? Are you handing out goody packs – especially ones targeted for upcoming holidays or school/sports schedules?
Having a reason to be there will help the homeowner feel less “invaded” by your visit. You won’t come off as much like a salesperson if you introduce yourself and immediately give a reason for your visit.
Asking them verbally if they’ve considered moving recently is fine (as long as you don’t lead with that), but there are other options. Consider having a farming postcard, note, or some other element in your package that includes the sales pitch.
With that, you can avoid talking sales at all. Make pleasant conversation, make your invitation if you have one, and go on your merry way. Your materials can make the sales pitch for you!
Lace Your Shoes Up
It pays to hit the sidewalks! Get your invitation and/or goody bags ready, practice your introduction, and get walking. Be sure you grab door hangers for folks that aren’t home. You can attach your goody back or invitation.
Make sure that winter doesn’t come without your target market seeing your smiling face a few times!
How often do you door knock? Share in the comments!
This article previously shared on PrinterBees' Real Estate Marketing Magazine