Do Door Hangers Really Work?

By
Real Estate Technology with Zurple

These days it's harder and harder to make a case for traditonal print marketing. If you ask anybody "when was the last time you bought something because of a billboard?" they'll have to think a little before answering. If you ask the same person "when was the last time you bought something because you saw it on social media?...they'll quickly remember somebody post that caused them to visit a restaurant or look into a smartphone accessory.

 

Now the question is....do door hangers work?

 

We would argue, yes. There is still a viability to traditional marketing. Paired with fantastic interpersonal skills on a door knocking session, there is still potential.

 

When you design your door hanger correctly, and tie it directly to your online presence you can still nurture these prospects into real estate leads. A strong call to action such as "See what your home is worth! Visit www.mywebsite.com!" can convert strangers to clients.

 

So what do you think? Do you still use door hangers? Have you gotten calls or emails from them?

 

(btw Happy Friday! We chose a picture of a cat to welcome you into the weekend)

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Rainmaker
4,432,533
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not used door hangers in years. Thank you for sharing 

Sep 07, 2018 03:59 PM #1
Rainmaker
4,202,556
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I did a campaign in a certain neighborhood with door hangers and got 3 listings.  

Sep 07, 2018 07:14 PM #2
Rainmaker
3,738,724
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Zurples. I like the cat but don't think door knockers were ever effective. I would pull them off and discard them without looking at them and felt like my privacy was invaded.

Sep 08, 2018 05:27 AM #3
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