I've had a little time in the office today, and one thing I've discovered is that a lot of computers have found jobs. The human unemployment rate may be higher than we want, but I haven't heard a single computer complain about being out of work.
How do I know they have jobs? Robo-calls. Over a 3 hour span, I had 5 robo-calls. They're annoying and I would love to know the personal phone number of the person who initiates the program. I would call him/her every five minutes and play a recording of the dog barking, me snoring, children laughing, Fran Drescher reading Shakespeare, etc., etc., etc.
As annoying as they are, I had an epiphany today. Numbers. It's all about numbers. I've had an office policy since the early 90s that we call the "one second rule". If I pick up the phone, say hello and no one responds, I hang up. That has been updated to the "two second rule" because of some electronic devices have a lag time.
But what about the numbers? Think about it. If a robot makes 1,000,000 calls a day, and 10% of the recipients pick up and stay on the line, that's 100,000 potential clients. I know that religious organizations expect a 10% return on a mailing. A 3,000,000 piece mailing asking for a $5 donation potentially returns a $1,500,000 windfall. Not a bad return on a modest investment.
So, how does this apply to Realtors? How many cold calls do you make each month? How many pieces of mail do you mail in a week, month, or year? How many emails do you send? If you don't get a response, do you get frustrated and give up? It's all about the numbers. A 10% return on a thousand contact commitments is a 100 clients. A hundred clients would be a dream for most agents.
It's all about the numbers. Even a small return on an investment of time and money can return a phenomenal return. It may just separate you from the pack and make you a standout professional.