BE A DISRUPTER OR YOU MIGHT BE DISRUPTED

By
Education & Training with Performance Development Strategies

How many times have you heard the statement, “That is the way we have always done it.” We tend to look at the past when we create the future. If you don’t believe that then think about how you create your annual goals. Do you just move the same chairs around? What happens if this is disrupted?

Yes, there are disrupters in real estate and we know them--Zillow for example. You may not see it coming. Have you ever thought, “if I disrupt my real estate niche what would it look like?” You can’t wait for someone else to disrupt—you should be the disrupter. That takes more than predicting the future—that takes MAKING the future!

These are some of the things you should you should be doing proactively:

1.        Make sure you know what business you are in. Whether you are in real estate, construction and contracting, graphic design, or consulting you must define what you provide to the customer. For example, Kodak should have realized that it was not in the film business but in the image and impression sharing business.  Are you a taxi service or do you provide rides (Uber and Lyft)?  In real estate are you selling houses or assisting buyers in improving their lives? 

2.        Get in front of change.   The best way to do this is to look into the future, understand the trends and how they affect your business and move yourself into them. One example may be the use of webinars vs. in person meetings. While arguments can be made about current quality of delivery, getting your arms around it and having a strategy to shift will keep you leading. There was a time when a digital camera was not an alternative to high quality film but by not leading that new technology, Kodak failed.  And taxi and limousine commissions are panicking now because they can no longer sell expensive taxi medallians when there is Uber.

3.        Assess your business. Take inventory of where you have strengths in the market as well as where you are weak and vulnerable. With that information look into the future to assess not just opportunities in your industry but also dangers and threats on the horizon. If you have done good business in an area where you know you are weak and you see new external threats on the horizon you may want to move away from that offering. On the other hand, look at new opportunities where you can exploit your strengths.

4.        How do you communicate and market. The method and costs of marketing and communication have already changed drastically. Today, who looks to find something in the Yellow Pages? You need to embrace the new media. However, I caution you to evaluate and create a strategy first. Don’t simply follow the latest shiny new media application.

5.        Understand generational differences.   This is big and don't just make assumptions.  Know the facts.  Different generations have different needs, communicate differently, and engage with your business differently. If you are doing well serving one generation, learn why. Are the things that engage that generation of no value to the next generation? Failure to understand that dynamic will result in increasingly lost revenue.

 

Change Management

These steps are great starting points. If you have not done a strategic plan or updated yours in the last 3 years you should get it done. It is vital to your future success. For a similar post on our web site see THIS IS THE WAY WE HAVE ALWAYS DONE IT - WHY?

Are you ready to create your disruptive strategic plan?

Contact us to learn more

or call 914-953-4458.

 

close

Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Maria Sapio 09/10/2018 03:24 AM
  2. Roy Kelley 11/26/2018 01:00 AM
  3. Fred Griffin, on leave of absence from ActiveRain 09/11/2018 06:13 PM
  4. Gabe Sanders 09/22/2018 11:00 PM
Topic:
Real Estate Best Practices
Location:
New York Westchester County
Groups:
Coaching and Mentoring
Tags:
disruptive change in westchester county ny
creating a strategic disruptive business plan
disruptive real estate
being a disrupter

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
3,021,696
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I am one who does not like change in any part of my life. But i do know in business i have to adapt and change quickly when needed. I have to learn to like it by being good at it, that includes changes. 

Sep 12, 2018 06:27 AM #43
Rainmaker
579,424
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Grant, I'm seeing people leave the business because they either can't or aren't willing to adapt to change. It is a changing world and a changing business. You have written a valuable post about being a disrupter and adapting. Thank you!

Sep 12, 2018 08:37 AM #44
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Scott - yes, change certainly does scare most of us. 

Pat - thank you.  I don’t know anything that is not changing 

Sep 12, 2018 09:51 AM #45
Rainmaker
3,362,385
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Grant --- don't make assumptions-  - -this is a particularly good point and hopefully one of the many good messages that is heard by those who read this.

Sep 12, 2018 10:24 AM #46
Rainmaker
981,121
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I love this post!  Your thoughts on a strategic plan hit the nail on the head.  We have to get out of our own way and look at things globally, then locally.  All too often businesses become stagnant as they don't adapt. 

Sep 12, 2018 08:48 PM #47
Rainmaker
3,209,384
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Grant I loved your post and I am sorry that I am just getting to it. We as Realtors are constantly trying to keep up with the changes and those who do not fall to the wayside...Endre

Sep 12, 2018 10:04 PM #48
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Michael - sometime we make predictions based on assumptions which results in reacting to change rather than getting in front.

Jan -it certainly easy to get into a comfortable rut.

Endre - good point.  It is certainly time consuming just to keep up.

Sep 13, 2018 03:02 AM #49
Rainmaker
4,107,200
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, always would rather be the disruptor, and always watch what my business is doing.

Sep 14, 2018 02:15 PM #50
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - wonderful to have everyone trying to figure you out and you navigate the blue ocean.

Sep 15, 2018 04:39 AM #51
Rainmaker
1,312,663
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Love the idea of making changes rather than trying to ride out someone else's waves!

Sep 15, 2018 05:34 AM #52
Rainmaker
4,797,473
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Grant.  I think the key is to be aware of what is happening by reading and following the industry that you are in as well as knowing what's happening in the world around you.

Sep 15, 2018 05:43 AM #53
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Wayne and Jean- that is what I think.  Don't just adapt.

Gabe - that is essential.  

Sep 16, 2018 11:56 AM #54
Rainmaker
2,118,999
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I would have been so disappointed had this not been featured!

Excellent information for anyone in any business! Right on target!

Sep 18, 2018 03:45 PM #55
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sharon - thanks so much.  I appreciate your support.

Sep 20, 2018 08:03 AM #56
Rainmaker
3,268,420
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

If you don't get in front of it...you could well be behind it !

Sep 23, 2018 07:10 AM #57
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sally and David - well said, very well said.

Sep 24, 2018 12:00 PM #58
Rainmaker
4,107,200
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, attended our State Convention and many were using these terms.   

Oct 13, 2018 07:06 AM #59
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - ok so people are beginning to see.  It is good to be ahead of the wave.

Oct 14, 2018 06:20 AM #60
Rainmaker
3,268,420
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We believe EXP Realty does exactly that !

Nov 26, 2018 08:52 PM #61
Rainmaker
1,944,336
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sally and David - right on Real Estate Disrupters!

Nov 27, 2018 11:06 AM #62
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,944,336

Grant Schneider

Your Coach Helping You Create Successful Outcomes
What is success to you?
*
*
*
*
Spam prevention

Additional Information