Reblogger Maria Sapio
Real Estate Agent with Keller Williams of Central PA RS334568

"How many times have you heard the statement, “That is the way we have always done it.” We tend to look at the past when we create the future" -

Rather, consider your core purpose and proactively create your future...

Original content by Grant Schneider

How many times have you heard the statement, “That is the way we have always done it.” We tend to look at the past when we create the future. If you don’t believe that then think about how you create your annual goals. Do you just move the same chairs around? What happens if this is disrupted?

Yes, there are disrupters in real estate and we know them--Zillow for example. You may not see it coming. Have you ever thought, “if I disrupt my real estate niche what would it look like?” You can’t wait for someone else to disrupt—you should be the disrupter. That takes more than predicting the future—that takes MAKING the future!

These are some of the things you should you should be doing proactively:

1.        Make sure you know what business you are in. Whether you are in real estate, construction and contracting, graphic design, or consulting you must define what you provide to the customer. For example, Kodak should have realized that it was not in the film business but in the image and impression sharing business.  Are you a taxi service or do you provide rides (Uber and Lyft)?  In real estate are you selling houses or assisting buyers in improving their lives? 

2.        Get in front of change.   The best way to do this is to look into the future, understand the trends and how they affect your business and move yourself into them. One example may be the use of webinars vs. in person meetings. While arguments can be made about current quality of delivery, getting your arms around it and having a strategy to shift will keep you leading. There was a time when a digital camera was not an alternative to high quality film but by not leading that new technology, Kodak failed.  And taxi and limousine commissions are panicking now because they can no longer sell expensive taxi medallians when there is Uber.

3.        Assess your business. Take inventory of where you have strengths in the market as well as where you are weak and vulnerable. With that information look into the future to assess not just opportunities in your industry but also dangers and threats on the horizon. If you have done good business in an area where you know you are weak and you see new external threats on the horizon you may want to move away from that offering. On the other hand, look at new opportunities where you can exploit your strengths.

4.        How do you communicate and market. The method and costs of marketing and communication have already changed drastically. Today, who looks to find something in the Yellow Pages? You need to embrace the new media. However, I caution you to evaluate and create a strategy first. Don’t simply follow the latest shiny new media application.

5.        Understand generational differences.   This is big and don't just make assumptions.  Know the facts.  Different generations have different needs, communicate differently, and engage with your business differently. If you are doing well serving one generation, learn why. Are the things that engage that generation of no value to the next generation? Failure to understand that dynamic will result in increasingly lost revenue.


Change Management

These steps are great starting points. If you have not done a strategic plan or updated yours in the last 3 years you should get it done. It is vital to your future success. For a similar post on our web site see THIS IS THE WAY WE HAVE ALWAYS DONE IT - WHY?

Are you ready to create your disruptive strategic plan?

Contact us to learn more

or call 914-953-4458.


Real estate expertise provided by Grant Schneider on ActiveRain


Business Coach - Strategic Plans - Sales and Marketing Coach

Grant Schneider- Personal and Professional business coachGrant Schneider - Leadership and Business Coach Creating Successful Business Outcomes

President Performance Development Strategies

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Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Thank you Grant Schneider for an excellent thought provoking post! 

Sep 10, 2018 03:25 AM #1
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Maria Sapio,

Than k you for re-blogging Grant Schneider post. I'm off to read and comment on his post.

Sep 10, 2018 03:52 AM #2
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Many people hate change, especialy when the current system is working well

Sep 10, 2018 04:16 AM #3
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Maria Sapio great choice for a reblog.... I enjoy every post written by Grant Schneider 

Sep 10, 2018 04:36 AM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Maria. Grant is a master of getting us to think about better ways to do things! Thinking is a terrible thing to waste! Enjoy your day!

Sep 10, 2018 04:42 AM #5
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Maria - thank you so much for re blogging this message.  Have a fantastic week.

Sep 10, 2018 06:02 AM #6
Dan Hopper
Keller Williams Realty Downtown LLC - Denver, CO
Denver Realtor / Author / Advocate/Short Sale

Thanks MARIA SAPIO, for the repost... no doubt GRANT SCHNEIDER  is right on the mark with disrupting activities.... in this day and age, so necessary to stay ahead of the game.

Sep 10, 2018 10:13 AM #7
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Maria, for sharing this excellent reblog selection.

Oct 04, 2018 04:02 AM #8
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Maria Sapio

Real Estate Agent- Carlisle, PA.
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