Sellers: Are Buyers Swiping Left on Your Home?

Real Estate Agent with Cedar Rapids/Iowa City, IA KW Legacy Group S44645

Sellers: Are Buyers Swiping Left on Your Home?


Let me back up a case you don't know what I mean, which means that you have not experienced online would want a buyer to "swipe right" to get to know you better.  After all, just like the dating apps, your home is judged within seconds within the first few pictures.  If the first 5 photos don't show your wow factor, the buyer has already "swiped left" and is on to the next house.

Staged living room


If a picture says a thousand words, a short video showing the best features of your home is like 10,000 words.  Buyers don't take the time to read all those flowery words in the remarks section.  The buyer wants to imagine how they would LIVE in the house.  It is all about convenience and lifestyle!  


Oh, and buyers won't look at your home with your daughter's lime green and pink walls.  They know it is just paint and paint is cheap....but paint is cheap.  That means that buyers expect that the seller would have already painted the house in neutral colors prior to listing.  The buyers of today won't look past it and see the potential.  They see work and they swipe left if the house isn't turn key.


When I meet with a seller, we talk about the updates that you have made to the home during your ownership.  And I also ask what you would have done next had you decided to stay in the home longer.  Whatever that might be, update the kitchen, finish the basement, add a deck or patio...whatever it is, buyers will probably expect that you would have done that too.  And if you didn't, buyers might not be willing to complete what you didn't do.


Keep in mind that we are all distracted easily and the bright, shiny new listings attract a lot of attention with their beautiful glamour shots and manicured lawns.  You only get one chance to make a first impression!  A showing is a swipe right....let's get as many of those as possible in the first week.


Keep smiling!



Posted by


Karen Feltman, REALTOR®, ABR, AHS, CHMS,                                                                      CNE,CRS, e-Pro, green, GRI, SRES, TRC

Keller Williams Legacy Group

4850 Armar Drive SE Ste B

Cedar Rapids, Iowa 52403


Mobile  319-521-0701

Licensed in the State of Iowa

© 2010-2018 by Karen Feltman, Cedar Rapids/Iowa City Relocation Specialist 


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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, Karen, this is fantastic! I don't know how I missed it before but, I'm going to have to share this one...I love it!

Oct 02, 2018 10:25 PM #1
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Carol Williams, this would be perfect for your second chance blog this week! We can all relate and when sellers realize that first impressions are key, we show them the difference in listings and how THEY can be successful, they GET IT! 

Oct 02, 2018 10:26 PM #2
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Great points, Karen!  Your online dating analogy is so true!  You only get one chance to make a good first impression. 

Oct 03, 2018 07:37 AM #3
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Karen Feltman,

I was so glad to catch this post in Carol Williams Second Chance Saturday series! What an excellent way to remind us how important it is to razzle dazzle buyers right off the bat if you expect to capture their attention.

Oct 06, 2018 05:02 AM #4
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I know, I know. Here's my daughter's bathroom that we had such fun decorating . . . when she was in junior high. Now the house is for sale, I haven't repainted because of the memories. Bad decision, right?



Oct 06, 2018 05:33 AM #5
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

I totally agree. We want people to swipe right! My husband and I have plans to sell our home in the future and we've already been working on updating/fixing/prettying-up. It takes a lot of work to get a house ready to sell, but totally worth it.

Oct 06, 2018 07:29 AM #6
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Karen

This is such an appropriate analogy. We all know the importance of those first few seconds when buyers are looking online at houses and how quickly they can decide they like, or don't like. Living with a "problem" is much easier than looking at it from the buyer's perspective that it IS a problem. And so often sellers don't think it will matter, especially in our seller's market.


Oct 06, 2018 08:57 AM #7
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Thanks for the education about "swipe left" and "swipe right"! And thanks for the good tips for sellers, too.

Oct 06, 2018 09:10 AM #8
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Good tips Karen Feltman and so glad Carol Williams  featured this post in SCS as I missed it

Oct 06, 2018 12:06 PM #9
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I only recently learned to "swipe right" was a keeper! Congrats on the feature in Second Chance Saturday. Great post. 

Oct 07, 2018 05:48 PM #10
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Home sellers will be in very good hands when they select you as their listing agent.

Oct 08, 2018 07:07 AM #11
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true.  Buyers end up looking at people's things if there are too many in a room.  Think model homes with neutral paint!  So important to put your best foot forward from the get-go!

Oct 10, 2018 08:04 PM #12
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Karen what a great post too bad I did not see this sooner, needless to say better late than never, with that said I am missing the Gold Star for this post, Endre

Oct 12, 2018 11:01 PM #13
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great analogy Karen! As the saying goes you never get a second chance to make a good first impression! I do my best to get clients to get rid of garish colors, but I always use professional done pics!

Oct 15, 2018 08:08 PM #14
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Karen Feltman

Relocation Specialist in Cedar Rapids, Iowa
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