Sellers: Are Buyers Swiping Left on Your Home?
Let me back up a second...in case you don't know what I mean, which means that you have not experienced online dating...you would want a buyer to "swipe right" to get to know you better. After all, just like the dating apps, your home is judged within seconds within the first few pictures. If the first 5 photos don't show your wow factor, the buyer has already "swiped left" and is on to the next house.
If a picture says a thousand words, a short video showing the best features of your home is like 10,000 words. Buyers don't take the time to read all those flowery words in the remarks section. The buyer wants to imagine how they would LIVE in the house. It is all about convenience and lifestyle!
Oh, and buyers won't look at your home with your daughter's lime green and pink walls. They know it is just paint and paint is cheap....but paint is cheap. That means that buyers expect that the seller would have already painted the house in neutral colors prior to listing. The buyers of today won't look past it and see the potential. They see work and they swipe left if the house isn't turn key.
When I meet with a seller, we talk about the updates that you have made to the home during your ownership. And I also ask what you would have done next had you decided to stay in the home longer. Whatever that might be, update the kitchen, finish the basement, add a deck or patio...whatever it is, buyers will probably expect that you would have done that too. And if you didn't, buyers might not be willing to complete what you didn't do.
Keep in mind that we are all distracted easily and the bright, shiny new listings attract a lot of attention with their beautiful glamour shots and manicured lawns. You only get one chance to make a first impression! A showing is a swipe right....let's get as many of those as possible in the first week.