one more thing and another reason to thank Alan May

By
Real Estate Broker/Owner with Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 GREC# 169695

I had a conversation with someone about the scope of my job last week.  I talked about the fact that 20 years ago I had "secret" book with all the listings and people came to me to find out the secret and I helped them pick the best house for them.  But in the time that has past I've grown as has the industry.  I know a little about html code, a little about SEO and SERPS, a little about photography and photoshop, a little about blogging, a little about web sites and pages and building them.  I've worked my tail off to stay on page one of Google searches and then today I read a post about voice searches that totally makes me want to cry.  I was like... NO, I can't do ONE MORE THING, I just CAN'T. 

Of course as soon as the words were out of my mouth I set out to see "am I relevant" in a voice search.  And fortunately to my surprise I was told by my echo that I am and I'll have to get my agent that used the Google home system to check on there, but I also asked Siri and thanks to two things... the first being screen shots and the second being Alan May , I can show you those results. Yup, Siri clearly knows. Why does Siri know, well apparently Yelp told her.  And why do I have those three new reviews on yelp, well because Alan May told me it made his phone ring. 

I phrased the question to Siri a number of ways, I asked her to recommend an agent, who was the best agent, what is the best firm?  I was consistently the "highest rated option" and because those reviews are clearly the ones on yelp I can attest to why you should ask people to review you on yelp.  However I can also tell you that they will call you relentlessly after you update your profile and add some photos and reviews.  But I have no problem saying... "I don't need to advertise on yelp", I am happy with my profile as it is. 

So go read Tammy Emineth's post on How to Optimize for Voice Searches which she relays the information will account for 50% of all searches in just two years, and then do your own testing.  I know I have some work to do for a couple of the questions I asked Google on my computer, I was pretty happy with my Siri results, but I'd like to test it out on a phone that is NOT mine. Now I have to take advantage of no late baseball game and get some sleep.  Between taking care of my parents and my kid's pets who are respectively on vacation and west coast baseball hours I'm pretty tired this week.

 

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Rainmaker
3,705,272
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

When they got rid of the book and went to the internet our jobs got much harder in manyw ways.  Now we have to market ourselves a lot harder.

Sep 13, 2018 03:05 AM #1
Rainmaker
1,225,116
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I did read Tammy's post and thought the same thing at first, ugh, something else to figure out. Great idea about asking questions the way you did to see what the answers would be. You're doing great!

Sep 13, 2018 03:40 AM #2
Rainmaker
3,530,150
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Tammy Lankford, 

Ahhhh...I feel your pain when you said "NO, I can't do ONE MORE THING, I can't!  I'm going to check Tammy Emineth 's post out and I'll start testing Siri..when I have time after inspections today, keeping an eye on the workman laying our new wood floors and 2 listing appointment!

Sep 13, 2018 04:58 AM #3
Rainmaker
2,778,716
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tammy. Great shout out to Alan May. Enjoy your day!

Sep 13, 2018 05:09 AM #4
Ambassador
1,545,533
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

ya gotta love those calls... it means your SEO is working... Personally, I love the "I found you on Google... I can help you be found on Google..."

"uh... isn't that where YOU found me?"

silence.

Sep 13, 2018 05:53 AM #5
Ambassador
563,135
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Thanks for the mention Tammy!  It is something fun to test and try out to be sure! :) Way to go!

Sep 13, 2018 07:24 AM #6
Rainmaker
2,080,965
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

There is always so much to keep up with in the world of SEO, it seems to be a never ending battle, haha.

Sep 13, 2018 07:48 AM #7
Rainmaker
3,124,057
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Tammy. Boy can I relate to this. I can't even handle half the tech stuff I deal with now either. Good for you.

Sep 13, 2018 09:43 AM #8
Rainmaker
3,530,150
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Tammy Lankford, 

I just asked Siri a similar question and its not giving me! I've tried it several ways and so has my assistant on her phone and my name is not coming up!

Sep 13, 2018 11:27 AM #9
Rainmaker
1,047,527
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Tammy,
I'm glad I was able to be ahead of the game when it mattered.  Glad I am retired now and don't need to try to keep up with all of it.

Sep 13, 2018 03:37 PM #10
Rainmaker
2,232,942
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

"But in the time that has past I've grown as has the industry.  I know a little about html code, a little about SEO and SERPS, a little about photography and photoshop, a little about blogging, a little about web sites and pages and building them." 

I was first licensed in 1981.  I worked from "The Book," as you say.  Those terms, HTML, SEO and SERPS  were not part of our vernacular.  I remember the first time I heard the word, "Internet."  I was out with a client, who told me that was what she did at the university she worked.

Sep 14, 2018 07:08 PM #11
Ambassador
2,758,284
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Myrl Jeffcoat it was about a decade later when I got into real estate, but I am not sure a lot changed in those years in my state anyway.  We were all still agents and "sub-agents" of sellers when I started.  Things changed rapidly the first few years though and continue to move a pretty rapid pace.

Sep 14, 2018 07:25 PM #12
Rainer
55,665
Jerrill and Nancy Ewing
N & J Lake Properties, LLC - Eatonton, GA
Builder - Associate Broker

Keep it going and get more than anyone else to be the best answer voice gives too.

Sep 14, 2018 10:17 PM #13
Rainmaker
915,511
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Thank you for the heads up about this Tammy.  Even though I have not embraced all the new marketing tools that keep evolving with technology advances, I am very appreciative of you, Alan MayTammy Emineth and others who are riding the waves of new advances in our profession, and sharing what you have learned here on AR. Thank you all!!

Sep 16, 2018 11:13 AM #14
Rainmaker
2,857,424
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Interesting ...would not have thought to ask "Daviid's gal pal" for a realtor recommendation !

Sep 17, 2018 04:40 AM #15
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Broker GA Lake Sinclair/Eatonton/Milledgeville
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