Ask an Ambassador: should I buy Facebook likes?

By
Real Estate Broker/Owner with Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 GREC# 169695

Most of the time when I write a post about marketing I will preface it with "this is my opinion and what works for me" because I realize that not all things work for all peopleBut for the love of all that is good in this world, NEVER ever buy Facebook likes.  

I had a conversation with a a fellow ActiveRain member on Thursday morning. They let me know they had gotten some advice from some other members and one member told them to go to Fiver to "buy" likes for their page.  Well guess what? None of those likes are helpful, in fact most a probably harmful. 

here is some reading on the subject:

Buying Facebook Likes

I purchased Facebook likes

Buying facebook likes?

Should my Company buy facebook Likes

5 reasons why buying facebook likes is bad

It's bad, it's bad for your reach, it's bad for your page.  The goal of a good Facebook business page is NOT to have the most "likes" it's to have a following of people who are interested in your business. For real estate agents that means people looking to buy or sell. For loan officers that means people looking to get a new loan or refinance an existing loan and for home stagers that means agent or sellers that might hire you.  

Business that comes from Facebook pages, like almost anything you do including blogging isn't going to happen overnight.  You are not going to set up a business page and immediately get a flood of consumers flock to it and hire you.  It's a process.  It's being consistent and engaging with people who like your page.  It's inviting past clients to like you page.  You can post market reports there and when you invite a past client you can send them a personal email that says.... Hey, if you want to keep up with the real estate market in the neighborhood you bought in you can follow my Facebook business page to keep up, I post my market reports there.

It's really kind of Branding.  If they see your name, see you face on the regular they will be more likely to think of you when they hear someone looking for an agent.  Stop and consider the pages you see in your Facebook feed.  I just scrolled through mine.  I am an avid Amazon shopper (I don't do malls) and Yes I get the amazon nearly every time I load my page.  

But having a bunch of likes from "likely" another country that are for the most part those fake accounts who try to friend you is just worthless.  You might as well have just burned your money.  They are not going to help you by sharing your posts, they are not going to buy a house, sell a house from you and they are distracting from measuring your actual growth. Slow and steady wins the race.

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Brian England 09/15/2018 07:51 AM
Topic:
Real Estate Best Practices
Groups:
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Rainmaker
2,082,134
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I will certainly heed your advice and never buy a like on Facebook.  I have tried to do the advertising there, but not much has come from it.  In fact, I ran an ad supposedly, but I don't think it is running and can't really figure it out, so I will just scrap it, haha.

Sep 15, 2018 07:33 AM #21
Ambassador
2,501,003
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

I'm even averse to asking agents around the country to like my page, even when I know them.  Blogging is my main priority, IDX pages next, and Facebook is a very distant third for me.

Sep 15, 2018 09:26 AM #22
Rainmaker
1,048,841
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

If the idea of buying Facebook likes wasn't so pathetic it would be funny.  Why do people want to spend their money to cheat when they could be spending it for real connections with real prospects?  The world continues to confound my feeble mind. 

Sep 15, 2018 10:41 AM #23
Rainmaker
3,531,685
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Tammy Lankford, 

I have to admit I agree with Carol Williams comments..why on worth would you spend money to buy likes!! Establish relationships with real people and establish connections with real prospects! It takes a little effort you can't buy it!

Sep 15, 2018 11:37 AM #24
Ambassador
3,671,716
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Great advice, Tammy. I cannot imagine why someone would want to pay for random likes for Facebook, or any other site! Waste of money and proabbly will cause more harm than not.

Jeff

Sep 15, 2018 12:23 PM #25
Rainmaker
2,310,886
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

One thing to remember (if you can) that there was LIFE before all this...

Sep 15, 2018 05:10 PM #26
Rainmaker
2,833,035
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I remember when you could buy Twitter Followers by the boat load, now that all the platforms are starting to crack down on fake profiles why would I want to buy them? Great post and love the conversation you created Tammy. Why would anyone even think of doing it? Endre

Sep 15, 2018 07:08 PM #27
Rainmaker
4,429,676
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It's not unlike buying listings, Tammy.  Most of these will expire as being overpriced and will cost you money.

Sep 16, 2018 05:55 AM #28
Rainmaker
208,866
Lesley Wilson-VanGoethem
Innovative Realty Solutions Group - Winter Springs, FL
Residential Real Estate Broker Associate

so true... Buying likes, whether its social media, political votes or face to face (buying things for people so they are your friends) are  usually the worst ideas!

Sep 16, 2018 06:58 AM #29
Rainmaker
325,755
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for explaining your position so well. I liked your closing comment, “Slow and steady wins the race.”

Sep 16, 2018 10:34 AM #30
Rainmaker
426,472
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

My goodness Tammy Lankford, I am way far behind.  Didn't even know a person could buy LIKES!

Sep 16, 2018 05:11 PM #31
Rainer
2,695
Martin Khan
Autaugaville, AL

Nice and informative posts, congratulations!

Although social proof on Facebook is not as critical as it used to be, having likes on your posts can still boost your trustworthiness.

Instead of buying automated likes (which as you say, can kill your credibility and reach on FB), I suggest running a likes campaign on your posts.

This will also help generate relevant comments and shares.

Quick tip: This also helps you convert more people (say, for your email list) as the ones who like/comment/share your posts qualify themselves as interested.

Keep it up!

Cheers,

Sep 17, 2018 03:56 AM #32
Ambassador
1,891,545
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

It's the same for Instagram as well.  Sure you look popular but the follower bots aren't helping you build your business.

Sep 17, 2018 06:18 AM #33
Ambassador
2,758,402
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Carol Williams I fully admit to begging (ie asking my AR friends) for my first 25 back in the day when I first set up my business page.  I did so to get a look at the "stats" which require 25.  But beyond that I prefer local organic growth.   But I guess some folks think you look popular if you have 20,000 followers on your page.  It certainly isn't good for business though.

Sep 17, 2018 10:57 AM #34
Ambassador
2,758,402
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Liz and Bill Spear I did feel that way until I got a client from FB and now I've lost count.  Admittedly they don't ALL come from my business page, some come from MY community group and others from a community group where I post nothing business wise, but just good general information... like when I write a community event post I share it there. I also try to answer lake questions in that and My own group.  But by far I'd would say Lane Realty is the most recommended brokerage when someone asks who do I hire to buy or sell.  That makes me very happy.

Sep 17, 2018 11:01 AM #35
Rainmaker
580,086
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Tammy Lankford, I advertise on Facebook.  However...I keep it narrowed down to my geographic area for ad purchases.  I am not purchasing likes...but I am purchasing face time...just like a newspaper ad does.  Some folks like the article and a few end up liking the page once it appears to be of value to them.

I get a lot of business off of facebook and anticipate get a lot more in the upcoming years.  I have around 309 likes...which isn't bad for a new page only a few months old.

Have a great week!!

Sep 17, 2018 02:04 PM #36
Ambassador
2,719,580
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Oh good grief how idiotic is that idea. Honestly I'm not on FB right now and I'm not sure I'm going back after all that craziness going on with them.

Sep 17, 2018 02:30 PM #37
Rainmaker
2,833,035
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy I am back I just read something tonight about fake  reviews of a Hotel some guy was mass producing fake hotel reviews and is going to jail because of it...love it JUSTICE:)))

Sep 22, 2018 10:44 PM #38
Ambassador
2,758,402
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Endre Barath, Jr. fake good reviews because he worked there? or fake bad reviews because he had a bone to pick?  

Sep 23, 2018 12:33 PM #39
Rainmaker
2,833,035
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002
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