Most of the time when I write a post about marketing I will preface it with "this is my opinion and what works for me" because I realize that not all things work for all people. But for the love of all that is good in this world, NEVER ever buy Facebook likes.
I had a conversation with a a fellow ActiveRain member on Thursday morning. They let me know they had gotten some advice from some other members and one member told them to go to Fiver to "buy" likes for their page. Well guess what? None of those likes are helpful, in fact most a probably harmful.
here is some reading on the subject:
It's bad, it's bad for your reach, it's bad for your page. The goal of a good Facebook business page is NOT to have the most "likes" it's to have a following of people who are interested in your business. For real estate agents that means people looking to buy or sell. For loan officers that means people looking to get a new loan or refinance an existing loan and for home stagers that means agent or sellers that might hire you.
Business that comes from Facebook pages, like almost anything you do including blogging isn't going to happen overnight. You are not going to set up a business page and immediately get a flood of consumers flock to it and hire you. It's a process. It's being consistent and engaging with people who like your page. It's inviting past clients to like you page. You can post market reports there and when you invite a past client you can send them a personal email that says.... Hey, if you want to keep up with the real estate market in the neighborhood you bought in you can follow my Facebook business page to keep up, I post my market reports there.
It's really kind of Branding. If they see your name, see you face on the regular they will be more likely to think of you when they hear someone looking for an agent. Stop and consider the pages you see in your Facebook feed. I just scrolled through mine. I am an avid Amazon shopper (I don't do malls) and Yes I get the amazon nearly every time I load my page.
But having a bunch of likes from "likely" another country that are for the most part those fake accounts who try to friend you is just worthless. You might as well have just burned your money. They are not going to help you by sharing your posts, they are not going to buy a house, sell a house from you and they are distracting from measuring your actual growth. Slow and steady wins the race.