I do not like to think of this as marketing because when I connect with past clients during the holidays it is to show my appreciation for their business.
The one thing I do that I consider to be marketing is the calendars that I mail out in December.
My clients look forward to receiving these every year. . They also call me for extra ones for their friends.
I love Halloween . I usually visit some of my clients who have young kids and take some Halloween related item like flash lights or glow sticks. I take mums for the parents. I do not ask for business nor attach my card. I just visit to stay in touch. I call first to say I will be in the area.
During Thanksgiving I take some pies to some clients who live close by.
I take some stocking stuffer item for the kids in December. I take some ornament too. I buy these at end of the year when the are 90% off.
In December I mail out calendars.
This is the one thing I consider to be marketing. I have my business card attached to the calendars.