When A Home Becomes A Product For Sale Cleanliness Should Be A Priority

By
Home Stager with Sharon Tara Transformations

As a professional home stager, working in the real estate business, I spend most of my working hours in the homes of others.

I never know what I will find at each house I visit. 

Condition varies from one consult to another.

I've been in homes that were spotless and meticulously cared for. More times than not, however, that is not the case.

Most people are very busy and housekeeping is not a priority.

Family and survival are the priority, as they should be.

I tell all my clients "no need to apologize " for the dust bunnies and cat toys we find moving the couch, or the laundry and pizza boxes covering their teen's bedroom floor. 

I've seen it all. Besides, what I see doesn't even matter...it's what potential buyers see that is most important.

 

How you live in your home is none of my business...

comfort and convenience are what I wish for you.

 

How you live in your listed house is what my business is about.

When a house becomes a product for sale, comfort and convenience go out the window and cleanliness becomes a top priority, .

 

At the core of home staging is impression...creating perceived value.

The better maintained a buyer believes your house to be, the higher its value in their mind.

 

Preparing Your Home For Sale

 

 

On a personal note...

I recently did a 2-hour home staging consult for a really nice couple with several cats and dogs.

 

I gave them all my usual "home with pets" advice and stressed the importance of cleanliness. 

 

When I got home I removed my shoes at the door.  Luckily one of the shoes landed upside down or I wouldn't have known the condition and could have worn them next time without cleaning them.

Covered in animal hair! 

Lesson learned...I will always check my shoes now after returning home from staging consults.

 

This gives a whole new meaning to the expression bringing your work home with you.

 

 

 

For those of you in the real estate business:

Do you check the bottoms of your shoes after a hard day of work? 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 12/04/2018 01:00 AM
  2. Joyce Marsh, Daytona Beach Florida 09/19/2018 02:10 AM
  3. Debbie Reynolds 09/29/2018 05:00 AM
Topic:
Home Selling
Groups:
Home Staging
New Hampshire - Real Estate and Life in The Granite State!
REALTOR LIFE
Advice for Sellers
Bananatude
Tags:
home staging
advice for sellers
nh home stager
prepare new hampshire home for sale

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Rainmaker
456,478
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experience Agent in Kansas City Metro area

Even if a house is cluttered, it MUST be clean!  It's difficult to emphasize to sellers--don't want to insult them--but so many pp are just sloppy and do not know how to properly clean a house. Esp those with pets.  When a home is dirty--it really leaves a poor impression.

Sep 20, 2018 09:08 AM #44
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Tom Bailey That is a great example! Prep and presentation are so important!
Matthew Klinowski, PA I'm sure they will. They were very receptive to my suggestions.
Richie Alan Naggar A wonderful product! It does have a psychological effect on buyers.

Sep 20, 2018 09:40 AM #45
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mary Hutchison, SRES, ABR Yes. yes to all of that! a poor impression should not be an option.

Sep 20, 2018 09:49 AM #46
Rainmaker
1,168,064
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Years ago when I was also doing appraisals, this very topic/rule was often in my mind, Sharon Tara.  Ohhhh ... the dirty unkept homes I went through!  I can't begin to relate my horror at times.  Nevermind the sleeping bodies in beds and other unmentionable things.  Made me wonder what people were thinking?  And where was their pride?

Gene

 

Sep 20, 2018 02:39 PM #47
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi great question about pride. You may have a post of your own on the subject.

Sep 21, 2018 05:57 AM #48
Rainmaker
301,650
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Some people will "clean their house" and to them it is spotless when in reality not so.  It is a personal perception and when that is the case it will offend the client to point this out. That is a difficult place to be. 

Sep 21, 2018 06:22 AM #49
Rainmaker
76,287
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Good point Sharon.  Have you ever bought a second-hand car or lawnmower or Goodwill anything... that was dirty?  Never works.  Thanks

Sep 21, 2018 10:16 AM #50
Rainmaker
695,391
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

It is amazing how some people choose not to tidy those corners of the home that desperately need it.  It is a no- brainer when the home is listed for sale.  

Sep 21, 2018 11:59 AM #51
Rainmaker
1,403,428
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Sharon, you are right on the money. There is something about a clean house that smells fresh. Clients love it, and they are more likely to sell quickly. 

Sep 21, 2018 03:57 PM #52
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Dana Basiliere it is true that sellers may have a false idea their home is show ready. The discussion must be had no matter how awkward. If the agent isn't comfortable doing it, a professional stager will do it without offending anyone.

Sep 21, 2018 05:16 PM #53
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

John Henry People who do buy regardless of condition do so for a price that reflects the condition.
Kevin Mackessy it absolutely should be a no brainier.
Mike Cooper priced right and clean doesn't tend to linger on the market.

Sep 21, 2018 05:24 PM #54
Ambassador
2,768,163
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm about to list my daughter's house and well.... let's just say housekeeping doesn't run a high priority in my family's lives.  Mostly it's a waking time at home issue.  I'm going to have to help her pack for days.  Hopefully she can keep it clean long enough to close.

Sep 21, 2018 05:37 PM #55
Rainmaker
915,262
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  You are so right.  It's great to have a 3rd, neutral party discuss how a home should be seen by the buying public.  I just ran across this 2 days ago at a listine appointment.  They had furniture in front of a fireplace. When it came time to discuss how to "stage" a home for sale, that was my first, obvious comment.  We won't be listing the home for sale until January, so I'll process this with them in "stages" as they eliminate furniture and other items that won't make the cross country move.  

Sep 22, 2018 01:42 PM #56
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Tammy Lankford, Very common these days. My family included. She is lucky to have your help.
Jan Green It's great you have some time and don't have the added stress of time pressure.

Sep 23, 2018 06:33 PM #57
Ambassador
3,865,954
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Sharon, When we sold our condo we scrubbed it from top to bottom. I know that is what would impress me.

Sep 25, 2018 05:55 PM #58
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Debbie Reynolds It makes all the difference!

Sep 26, 2018 04:57 AM #59
Rainmaker
4,467,725
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Sharon Tara cleanliness should be "understood" by all... whether the house is on the market or not...my family takes their shoes off at my door....AUTOMATICALLY....nothing needs to be spoken about it... 

Sep 29, 2018 05:30 AM #60
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Barbara Todaro  It is mostly that way at my house. My parents are pretty much the exception...age has a part to play sometimes.

Sep 29, 2018 10:57 AM #61
Rainer
16,482
Mari Velasquez
Olympus Executive Realty - Orlando, FL
Real Estate Agent serving central Florida!

Great advice!  The important thing is to cause the best impression on the buyer during the first tour!

Oct 01, 2018 07:00 AM #62
Rainmaker
2,009,498
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mari Velasquez  You only get one chance! Once the impression is set, it's set. Thank you for stopping by!

Oct 01, 2018 12:59 PM #63
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Rainmaker
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Sharon Tara

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