Scenario: You have a listing that has been on the market longer that you would like. Now you have to lower the price. Lowering the price may be a good strategy to entice potential homebuyers. Now...you have to create a marketing campaign around it. And there is the tiny detail of how do you phrase a house's price being lowered? ---especially in a way that doesn't cause prospects to question what might be wrong with the listing.
So the question of the day is...Which phrasing is better?
Price Reduced?
New Price?
Or is there an option that you think is better? Let us know in the comments below!
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