Real Estate Marketing for the 4th Quarter

By
Real Estate Agent with Front Gate Real Estate Broker 11085
https://activerain.com/droplet/5frS

Many people think Realtors only show houses. (Make that "look at pretty houses all day".) That's a small part of our job description. We wear many hats, one of which is deciding how to market ourselves, our listings, and how to make the phone ring.

 

I'm fortunate to associate with a great company in the metro Jackson area, Front Gate Realty. We collaborate on marketing ideas that agents can choose to participate in or not. The office staff personalizes cards for each agent, we order the quantity we want and add postage and address labels. That helps a busy agent a lot! I can supplement or revise as I see fit, then incorporate other ideas if desired to beef up my marketing for the month. In addition, graphics can be shared on social media (Facebook, LinkedIn, and Twitter, my top 3) and/or emailed to select groups.

 

Since September is the kickoff for football season, the following theme involved football and a tailgating recipe:

September marketing piece football theme

You can visit my September post for the recipe, Jalapeno Popper Dip.

 

Marketing for the 4th Quarter

 

Dont Let the Real Estate Market Scare You

 

We can't quit marketing in the 4th quarter! What we plant now we will sow in the first quarter of 2019. My October postcard has a Halloween theme (of course) with the tagline, "Don't Let the Real Estate Market Scare You". Our giveaway for the month will be glowsticks along with an appropriate real estate message, i.e., let us light your way in the dark... You can also order assorted holiday pop-bys from Amazon or visit your local Dollar Store for inexpensive happies for children.

Giving Thanks text

 

 

November is a theme of gratefulness, which is the message of both our postcard and personalized letter to our clients. The pop-by will remain a secret for now but it will be a useful item for the kitchen. ;-) Again, get ideas from the Dollar Store or visit Amazon, or browse the internet for ideas.

 

Rounding out December will be postcards and holiday cards. I have an abundance of Christmas cards since I took advantage of last years clearance (who doesn't love a sale?). Our agency had a new group photo made last week that will be incorporated into our company theme "Be Home for the Holidays".

Merry Christmas from Front Gate

 

The Christmas piece is still under construction but I'll share it at a later date. The graphics pictured are snippets of the marketing pieces, not the finished product. It's such a busy time of year that popbys can be as elaborate or as simple as you choose.

 

 

Following is last years postcard and group photo.

 

Be Home For Christmas

 

 

Christmas 2017 Group Photo

 

 

Several AR members have shared terrific ideas so I encourage you to review all the entries at the link below. You might glean a few ideas to incorporate into your own marketing plan for the 4th quarter.


  

This is an entry in Lisa Von Domek September Challenge, Sliding Into the 4th Quarter Holiday Challenge

 

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Rainmaker
601,442
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

marti garaughty, composer, pianist, soundscape, abstract art

 

Sep 25, 2018 03:25 PM #1
Rainmaker
598,590
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Thank you marti garaughty. I appreciate you!

Sep 25, 2018 04:20 PM #2
Rainmaker
2,920,654
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I will never forget standing in the checkout line at a local grocery store.  Two women in front of me were talking.  One of them mentioned she was thinking of becoming a real estate agent.  She had just come from an Open House and she said, "How difficult can it be."  It was apparent she thought all we did was to walk potential buyers through homes.

Sep 25, 2018 04:38 PM #3
Rainmaker
2,920,654
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Pat, on having this blog FEATURED in the Old Farts Club group!  

Sep 25, 2018 04:39 PM #4
Rainmaker
598,590
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

We've both heard the same conversation Myrl Jeffcoat, many times. ;-) Thanks for featuring my post in your group! (It's one of my favorites).

Sep 25, 2018 05:23 PM #5
Rainmaker
3,706,581
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Pat, Sounds likea great plan for the 4th quarter.  Always good to see what others are doing.

 

Sep 26, 2018 10:40 AM #6
Rainmaker
598,590
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

My company helps a lot with the ideas we all share, Will Hamm. We can do a little or a lot, depending on our personal budget and SOI. What do you have planned for the 4th quarter? It will be here soon!

Sep 26, 2018 12:17 PM #7
Rainmaker
2,707,212
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Pat Starnes-Front Gate Realty Thank you for joining in our fun challenge.  And yes, you made it with days to spare! 

I love the themes for your holiday marketing and the mix of business colleagues and personal touches.

Sep 26, 2018 02:02 PM #8
Rainmaker
3,772,420
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Pat... great program and so nice that your company helps you refine your marketing. I had to chuckle at Myrl Jeffcoat's comment. How often have I heard that, myself! Those the are licensees who are out of the business within a year!

Sep 27, 2018 08:39 AM #9
Rainmaker
2,571,084
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Ready, set, go = that's you, ready for the 4th quarter!

Sep 27, 2018 11:15 AM #10
Rainmaker
3,530,215
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

What a terrific feature Pat of the brokerage to have different options for their agents!

Sep 28, 2018 04:05 AM #11
Rainmaker
806,787
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You have a great marketing plan for every season. I love the postcard with the faces on the tree ornaments. Great idea, very cute. -Kasey

Sep 28, 2018 09:58 AM #12
Ambassador
2,030,555
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Great ideas here Pat Starnes-Front Gate Realty I am sure  clients love your personal notes  Good reminder for me also I  need to pick up some cards . Love the Picture of the Office with your smiling face .

Would know you anywhere

 

Sep 28, 2018 07:56 PM #13
Rainmaker
598,590
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Thank you sweet Hannah Williams. We are here to support and share ideas. I appreciate your thoughtful comment. ;-)

Sep 29, 2018 09:37 AM #14
Ambassador
2,030,555
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Yes we are Pat Starnes-Front Gate Realty and you did a wonderful job .You gave me some great ideas and now I have to get some more cards as I have fallen back on my personal notes ..Thank you

Sep 29, 2018 10:13 AM #15
Rainmaker
1,605,238
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Pat Starnes-Front Gate Realty, I think it's a great compliment when those we interact with want to get into real estate, we must make it look fun and effortless. If they only knew. You have a great plan for the fourth quarter, wishing you all the best.

Sep 30, 2018 04:46 PM #16
Ambassador
3,985,964
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

NICE job, Pat! I love that your brokerage offers this - how WONDERFUL!

You've given me some thoughts for next year too. You really do a similar theme to your marketing that I do. I just need more 'effortless' in my marketing to free up some valuable time! LOL

Hope you have a great week ahead!

Sep 30, 2018 08:15 PM #17
Rainmaker
598,590
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Debe Maxwell, CRS - you're so kind to say, but nobody does the Holidays like you do! The brokerage won't personalize too much detail but basically use the same template. It really does save those creative muscles. LOL.

Oct 01, 2018 03:36 PM #18
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Pat Starnes-Front Gate Realty

601-991-2900 Office; 601-278-4513 Cell
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