Do you dream about your work?
I do, and one morning I woke up dreaming that I was writing a blog post about potatoes.
Since potatoes have nothing to do with real estate (unless you're selling farmland that produces potatoes), I suppose it was due to a conversation I’d had the previous evening regarding home-grown vs. grocery store potatoes. I had said it was worth it to grow your own in order to avoid the chemicals, and to get potatoes that weren’t half rotten. I was tired of getting 5# of potatoes from a 10# bag.
In the dream, I was thinking about the keywords for the post, and they were all about potatoes.
Then I suddenly thought “What am I doing? This isn’t about potatoes.”
What it was about was customer service, customer satisfaction, and integrity in marketing, since those bags of terrible potatoes are labeled “#1.”
The dream made me stop and think about how easy it is to get derailed and how important it is to stay focused on the core idea.
For instance, you may be writing about a celebration in your community, but the purpose of your post is to appeal to those who might be searching for a new community, and to show that yours is a good place to live. While your keywords and your copy should include the name and nature of the event, if it is to serve your purpose, they should include things like “community spirit in Mytown,” “annual events in Mytown,” or “Holiday celebrations in Mytown.”
Whatever you’ve chosen as your core idea, be sure to include it in your copy, and in your keywords.
The original of this post appeared at https://copybymarte.com/content-marketing-when-choosing-keywords-focus-on-the-core-idea/
Image courtesy of Dreamstine.