Youtube Thurs -"Snapshot" Video - A Quick Luxury Listing Presentation

By
Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739
https://activerain.com/droplet/5fnh

108 Shadow Mountain Drive Sedona Arizona

Snapshot Video

Go to SedonaLuxuryHome.com to learn more about the listing above

 

If An Image Scrolls Only One Second... 

Will It Still Make An Impression?

I want to share this 49 second YouTube video.  The goal is to show what can be done on social media channels to hold the attention of the viewer.  

The average time a picture scrolls on a video is usually 4 seconds.  The bulk of these pics were cut down to aproximately 1 second each.  There is an intro and outro and the first two pics are a little longer than 1 second.  

To grab the attention of the viewer, my husband decided to use an aerial snippet that shows the red rock views. 

The Fast Pace of Social Media

It is my opinion that witht the fast pace of social media, this is a great way to hold someone's attention.  Years ago, we were told that to hold the attention of a viewer the video needs to be less than 3 minutes!  Then it was cut to less than 2 minutes and now it is below a minute!

If your videos are not held to 45-50 seconds, the viewer may go on to the next thing.  

Instagram

When videos are uploaded to Instagram, the cover image (or frame) is picked by Instagram. Most of the videos that my husband loads are done on a Mac desktop. He has found that the videos we create have to go through video editing software. 

The video editing software he uses is Movavi Slideshow Maker 4.  It is easy to use and comes in Windows or a Mac version. Just remember you must have permission to use music or other images. Movavi comes with some music but I suggest visiting a "Royalty Free" website and download some additional songs. Some songs I really like, I have paid for the right to use them. 

When you use Instagram, the best way to get the thumbnail that you want to show up at the beginning is to add a screenshot or image at the very beginning. This applies to videos that are uploaded from a laptop or desktop computer to Instagram. An app that works well to upload pics or video to Instagram is the Uplet app.  

  • Make the duration of the first image about one tenth of a second and when the video is uploaded to Instagram, that image will show first. 
  • Reminder - Instagram video can only be more than 3 seconds and less than 60 seconds. 
  • Convert the 1920x1080 mp4 video to 640x480 wide pixels to make sure that the video remains in frame. 

You can use Youtube video on just about all the other social media outlets. The areas I put these videos are: Facebook and business page, Google +, Linkden and Linkedin business, Twitter, Pinterest and Instagram. 


 

Find Sedona Homes For Sale 

 


 

As a Coldwell Banker Sedona Arizona REALTOR®, my primary goal is to help my customers obtain their dreams, as well as satisfy their financial goals and objectives through real estate. From the moment I am contacted, you will observe my seasoned ability to provide you with "World Class Service" and that "personal touch" while utilizing a complete package of technology options that are of the utmost importance and so critical in today's market.

I will tailor real solutions to fit your specific needs. - Sheri Sperry -

YOUR Solutions REALTOR®

 

See Reasons Why Sheri Is Your Solution

 

Solutions For Buyers

 

Solutions For Sellers

 

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Topic:
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Location:
Arizona Yavapai County Sedona
Groups:
Marketing 101
Technology Side of Active Rain
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EXPRESS WITH VIDEOS AT ACTIVERAIN
YouTube Thursdays
Tags:
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Rainmaker
4,077,625
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sheri, think this timeframe is in the sweet spot, and what a lovely home.   We do need to test the public to see what works, and what doesn't.

Sep 21, 2018 10:37 AM #8
Ambassador
3,986,469
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Sheri

Great video on a wonderful home. Bet this will go quickly. And thanks for the Uplet app tip!!

Have wonderful weekend!

Jeff

Sep 21, 2018 11:43 AM #9
Rainmaker
5,379,226
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing this video, your experience and your advice.

Sep 21, 2018 12:02 PM #10
Ambassador
3,869,567
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sheri- excellent!!!!  And...I want that home!!!!  I prefer the shorter video and if I'm a buyer and want to see more I know that I can. This is enough to whet our appetites. 

Sep 21, 2018 06:23 PM #11
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

So lovely in every way possible almost! Even the greenery! Great sale ahead, I'm sure! Love and light!

Sep 21, 2018 10:34 PM #12
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You're so right, Kathy! I think I kind of want the house too! Good luck, but you won't need it! Love and light!

Sep 21, 2018 10:36 PM #13
Rainmaker
1,104,178
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Thanks for the tip on placing a pic before a video to allow an image to show first while it uploads.

Sep 22, 2018 05:18 AM #14
Rainmaker
2,017,444
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Sheri Sperry - MCNE® - Thank you for illustrating so succinctly a powerful and effective way to market via short video while still capturing all the attention a viewer needs to really get excited about a great home. And thanks for pointing out in your content best tips and what was used to produce this excellent youtube video.

Congratulations - a feature here on ActiveRain that is well deserved!

Sep 22, 2018 05:19 AM #15
Ambassador
1,850,460
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great advice for FB or Instagram videos. We plan on utilizing both, especially in 2019. It's part of our marketing plan we're working on to ensure a successful 2019. I think that the short images can have a big impact.  You are gracious to share your formula with us Sheri. 

Sep 22, 2018 06:48 AM #16
Ambassador
1,850,460
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Sep 22, 2018 06:49 AM #17
Rainmaker
175,339
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good one Sheri! I also use Movavi but found I can do the same thing faster on Animoto with thousands of royalty free music clips.

I think the one second frames work here.  If you wanted to see something again, you could go back.

I still need to figure out how to upload videos on my Instagram account.  I can't upload anything from my desktop for some reason.

Sep 22, 2018 08:32 AM #18
Rainer
383,659
Joan Valverde
Synergy Realty Group Inc - Colorado Springs, CO
GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu

Good Morning Sheri,  very good blog and Great looking home and video.  Thanks for the value pointers.

Sep 22, 2018 08:42 AM #19
Rainmaker
1,497,666
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sheri Sperry - MCNE®, I'm one of those people who doesn't watch videos that are over a minute unless they're of pets. This is great information, thank you for sharing all the tips. 

Sep 22, 2018 10:58 AM #20
Rainer
267,737
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Thanks for sharing a great example to go along with your thoughts. I must agree with you on the less than 60 sec. video although others out there are still promoting the idea we need 7 min videos to help our youtube channel view time, which increases our reach. Personally, I search for video topics I want to see and then watch the shortest ones, so your news makes sense to me.

Sep 22, 2018 11:10 AM #21
Rainmaker
670,863
1~Laura Filip
1~Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great job on the video, need to get back to the video stuff. Really enjoy making videos of the community and the company listings. 

Sep 22, 2018 11:37 AM #22
Rainmaker
871,274
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Hi Sherry,  I love the home.  And I've bookmarked your post.  I keep saying I'm going to do more video and I really need to.

Sep 22, 2018 01:17 PM #23
Rainmaker
400,523
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Sheri, fantastic video.  It really makes the property stand out and keeps your attention.

Sep 22, 2018 01:27 PM #24
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Somehow totally this reminds me of the yellow brick road or something of the sort. I mean that in the absolute best way and coolest way!

Sep 22, 2018 05:54 PM #25
Rainmaker
2,762,040
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

@matthew k It stands out in the best way I’ve seen in about three months on AR. One of my favorites

Sep 22, 2018 06:11 PM #26
Rainmaker
1,216,055
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Stephen Turner - Everything I do, I look at it from the point of view of a client. If buyers are checking a multitude of homes on line (or buyer agents), it is extremely helpful to provide a "snapshot" if they like what they see you provide a call to action. 

Another tip....

I have tools that allow me to see how many hits I get per picture and arrange my images based on popularity and what buyers want to see....first. 

Sep 23, 2018 06:40 AM #27
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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