108 Shadow Mountain Drive Sedona Arizona
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If An Image Scrolls Only One Second...
Will It Still Make An Impression?
I want to share this 49 second YouTube video. The goal is to show what can be done on social media channels to hold the attention of the viewer.
The average time a picture scrolls on a video is usually 4 seconds. The bulk of these pics were cut down to aproximately 1 second each. There is an intro and outro and the first two pics are a little longer than 1 second.
To grab the attention of the viewer, my husband decided to use an aerial snippet that shows the red rock views.
The Fast Pace of Social Media
It is my opinion that witht the fast pace of social media, this is a great way to hold someone's attention. Years ago, we were told that to hold the attention of a viewer the video needs to be less than 3 minutes! Then it was cut to less than 2 minutes and now it is below a minute!
If your videos are not held to 45-50 seconds, the viewer may go on to the next thing.
When videos are uploaded to Instagram, the cover image (or frame) is picked by Instagram. Most of the videos that my husband loads are done on a Mac desktop. He has found that the videos we create have to go through video editing software.
The video editing software he uses is Movavi Slideshow Maker 4. It is easy to use and comes in Windows or a Mac version. Just remember you must have permission to use music or other images. Movavi comes with some music but I suggest visiting a "Royalty Free" website and download some additional songs. Some songs I really like, I have paid for the right to use them.
When you use Instagram, the best way to get the thumbnail that you want to show up at the beginning is to add a screenshot or image at the very beginning. This applies to videos that are uploaded from a laptop or desktop computer to Instagram. An app that works well to upload pics or video to Instagram is the Uplet app.
- Make the duration of the first image about one tenth of a second and when the video is uploaded to Instagram, that image will show first.
- Reminder - Instagram video can only be more than 3 seconds and less than 60 seconds.
- Convert the 1920x1080 mp4 video to 640x480 wide pixels to make sure that the video remains in frame.
You can use Youtube video on just about all the other social media outlets. The areas I put these videos are: Facebook and business page, Google +, Linkden and Linkedin business, Twitter, Pinterest and Instagram.
As a Coldwell Banker Sedona Arizona REALTOR®, my primary goal is to help my customers obtain their dreams, as well as satisfy their financial goals and objectives through real estate. From the moment I am contacted, you will observe my seasoned ability to provide you with "World Class Service" and that "personal touch" while utilizing a complete package of technology options that are of the utmost importance and so critical in today's market.
I will tailor real solutions to fit your specific needs. - Sheri Sperry -
YOUR Solutions REALTOR®