What Time Should You Stop Making Cold Calls ​

By
Real Estate Technology with Zurple

Remember "back in the day" when the family would be gathered for dinner, and you would hear the doorbell ring...everybody would get excited because there is a visitor at the door. Who could it be?! A friend, a relative, somebody stopping by. Nowadays, you hear a doorbell, and some people will be quick to lower the volume on their HDTV to dispel the would-be intruder.

It was the same for phone calls back then too. We all know there is truth behind the sitcom trope of an angry dad yelling at somebody on the phone because he is trying to have dinner with his family. And even today, most of us will ignore phone calls...especially now that caller ID exists.


So....that brings us to the question:

When is the best time we should stop making cold calls?

The motivated agent might go all the way up until 9pm, then close shop then. Perhaps this is a strategy they do because they know most other agents call it quits earlier than that. So there is less competition around that time frame. If this is you, let us know in the comments below! We would love to hear how that is working for you.

Some agents might call until 6 or 7pm. The mindset they would have is that most people get off work at 5pm, so they can sneak in to the sweet spot between work and dinner when they know people will be available to speak.

Other agents might clock out all together once they leave the office at 5, to keep to a strict schedule. Maybe they are early risers, and start their sleep routine earlier too?

Either way, what time do YOU think is the best time to stop making cold calls? Let us know in the comments below.

And if you are having trouble with prospects returning your calls, here is a good strategy to use when calling people for the first time.

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cold calls

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Rainmaker
640,506
Peter Mohylsky, Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL
TOP LISTING AGENT ALONG THE BEACH

Thanks for sharing this information, good to know and revie

Sep 21, 2018 01:53 PM #1
Rainmaker
3,272,823
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

There is NEVER a good time to make cold calls.

Sep 21, 2018 02:07 PM #2
Rainer
6,791
Damon Greene
The iconic agent - Atlanta, GA
New Construction Marketing Pro

I agree with Nina. I recommend less cold calling and more warm calling. Meaning have potential leads and clients reach out to you via attraction marketing (or inbound marketing). That way they are warm and expecting the communicatin verses interepting their day/evening randomly. Which is seldom ever desired or appreciated. 

Sep 21, 2018 06:31 PM #3
Rainmaker
3,738,707
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Zurples. I started with FSBO's and cold calls and door knocking. Not ever in the evening though.

Sep 22, 2018 06:15 AM #4
Rainmaker
2,138,252
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I'm not an agent but I can tell you I don't like receiving calls at any time if it's not someone I know or a call I asked for. I like people showing up at the house even less.

Sep 23, 2018 05:27 AM #5
Rainer
447,680
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

For better or worse, I have never made a cold call.

Now, I may make a call to someone I have heard is thinking about selling, but not without a definite lead.

Sep 24, 2018 02:40 PM #6
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Rainmaker
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