Remember "back in the day" when the family would be gathered for dinner, and you would hear the doorbell ring...everybody would get excited because there is a visitor at the door. Who could it be?! A friend, a relative, somebody stopping by. Nowadays, you hear a doorbell, and some people will be quick to lower the volume on their HDTV to dispel the would-be intruder.
It was the same for phone calls back then too. We all know there is truth behind the sitcom trope of an angry dad yelling at somebody on the phone because he is trying to have dinner with his family. And even today, most of us will ignore phone calls...especially now that caller ID exists.
So....that brings us to the question:
When is the best time we should stop making cold calls?
The motivated agent might go all the way up until 9pm, then close shop then. Perhaps this is a strategy they do because they know most other agents call it quits earlier than that. So there is less competition around that time frame. If this is you, let us know in the comments below! We would love to hear how that is working for you.
Some agents might call until 6 or 7pm. The mindset they would have is that most people get off work at 5pm, so they can sneak in to the sweet spot between work and dinner when they know people will be available to speak.
Other agents might clock out all together once they leave the office at 5, to keep to a strict schedule. Maybe they are early risers, and start their sleep routine earlier too?
Either way, what time do YOU think is the best time to stop making cold calls? Let us know in the comments below.
And if you are having trouble with prospects returning your calls, here is a good strategy to use when calling people for the first time.