The Fourth Quarter... It's A Big Deal !

Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739


Contest Hosted by Lisa Von Domek - "September 2018 Challenge - Sliding Into The 4th Qurater Holiday Challenge 

 4th Q ~ Holiday Marketing

As we gracefully fade out of the hot and steamy summer months, Sedona real estate sales start to heat up even more.  Fall is a big season for our real estate. It is also my favorite season of the year. Near the end of August, I can already see the shadow of the sun starting to lengthen. The mornings dip into the 50ºs and the crisp air is so enjoyable. We are still six to eight weeks before the leaves start to change and drop but I can feel Autumn deep into my bones. I love it. 

Halloween Marketing 


KEY POINT: Referrals and listings have the biggest impact on my business. 

Noting the KEY POINT above, everything else is just the icing on the cake. That being said, having a robust marketing network diversification is the best way to fill in the gaps and keep your name out there in your community of potential clients. 

Diversified Marketing Effort

My diversified marketing effort includes: Print (Postcards/Holiday Cards, Magazine Ads) - TV - eMail - Two Newsletters, Client Luncheons - Client Dinners - Customized Gifts - Phone Calls and the Internet (Social Media). Video is a huge part of my holiday promotion.  I have many seasonal videos for Halloween, Fall, Winter, Snow Falling, and Christmas. I will roll out these videos as the 4th quarter progresses. 

"Buying or Selling a Home Doesn't Have to be Scary"

The above Halloween video will be used on all social media. I will also include it in My email Happy Grasshopper email campaign and AR and website blog. Putting that video together was a two day project but it was completed and rolled out last year and will be used again this year. 


Fall Color

Thanksgiving Marketing

I decided a couple of years ago to eliminate a Christmas card and instead, send a Thanksgiving card to all my former and current clients. Why? There is always so much going on during the Christmas/Hanukkah season.  I really believe that if you send out a card during Thanksgiving, clients have time to really enjoy it.  It might even stay up throughout the season. I continue to do all my social media with the Thanksgiving theme. There will be at least two videos with a fall or Thanksgiving theme.

Here is an example below. (front left - back right) 

back of card











During the December holiday season, I generally put out a Happy Grasshopper Newletter with a family collage and my other IXACT Contact Newsletter is personalized for the season.  All my internet marketing is completed.  Postcards such as new listings or SOLD postcards are suspended during this season. I personally feel the money is wasted this time of year.  I resume the New Year with regular mailings and I add a Happy New Year" card in the second week of the year, wishing all ~ much success and health. 

Sperry Family



When You Need A Real Estate Professional…  As an experienced Sedona real estate professional, and after decades of buying, owning and selling multiple single family homes and town homes, I have a unique perspective to help clients.  In today’s seller’s market, buyers can’t do it without help from a professional.

The REALTOR® has the experience and understands what needs to be done to help secure a home for the buyer at the best price and conditions.

Whether you are a buyer or seller, I will provide a thorough analysis of any property to make sure the market value is at the proper price point. My ability to market property is unsurpassed. See my extensive portfolio here.   

If you have questions about Sedona market conditions or other information on the Sedona real estate market, please contact Sheri Sperry at 928.274.7355 .


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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Sheri, on having this blog FEATURED in the Old Farts Club group!  

Sep 22, 2018 02:39 AM #5
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sheri - I love your plan for the 4th quarter.  I am doing the same with Thanksgiving Cards instead of Christmas Cards.

Sep 22, 2018 03:52 AM #6
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sheri.

After two phone calls yesterday, I do believe I have a better chance of reaching my goals for this year.  We'll see 

Sep 22, 2018 04:11 AM #7
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Love the idea of your seasonal videos, Sheri. But I still do Thanksgiving cards, Christmas card for certain clients, and then New Year's cards for all the data base. 

Sep 22, 2018 05:10 AM #8
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sheri, great video, and your marketing for 4th quarter sounds like it will do you well creating new business.  

Sep 22, 2018 06:54 AM #9
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

You should have an abundance of business for the fourth quarter with this marketing plan, Sheri.

Sep 22, 2018 06:54 AM #10
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sheri , I can see you have a great 4th quarter as people are headed your way for your great winter weather, wait winter?


Sep 22, 2018 08:43 AM #11
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Sheri, beautiful marketing materials for the 4th quarter of 2018. Very tastefully made video. I am sure Sedona Buyers and Sellers will think of you when listing or buying a home. 

Sep 22, 2018 10:00 AM #12
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bravo miss. We are working on our marketing - and you're right, it's bid darn deal. Loving your videos. D

Sep 22, 2018 10:28 AM #13
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Enjoy a successful 2019 with what you plant in 2018 !

Sep 22, 2018 10:38 AM #14
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Every fall I say to myself I don't care if I do another transaction this year. I could use a break and time off, and then business explodes.

Sep 22, 2018 12:08 PM #15
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sheri Sperry - MCNE®, you have a great marketing plan for the fourth quarter, all the personal touches will be appreciated by your clients. 

Sep 22, 2018 01:12 PM #16
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Your postcards and videos are phenomenal, Sheri Sperry! I truly believe you have the marketed cornered in Sedona with your marketing blast.

Sep 22, 2018 07:05 PM #17
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

WOW! Now, THAT'S a plan, Sheri! What a cute video - great job! Like you, I do focus on the Thanksgiving to all of the database and that is the one communication all year that I hear back from clients the most. So, it's a great way to begin Christmas for me!

Thank you for your wonderful entry into Lisa's challenge.

Sep 22, 2018 09:51 PM #18
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Sheri,
Love your seasonal plan.  You do have a diversified marketing plan and those interested in buying or selling will definitely benefit from calling YOU. 

Sep 23, 2018 10:59 AM #19
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You have got it covered and wishing you much success in your marketing efforts, Sheri.

Sep 25, 2018 06:01 PM #20
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Sheri Sperry - MCNE® Now this is a well-rounded plan for holiday marketing!  I love the video and all of the personal touches that are a theme throughout.  Thank you for sharing this with us and joining the challenge.  Your video is prompting me to get on board and create some too!

Sep 26, 2018 02:12 PM #21
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

And, please forgive my delay in adding a comment.  I read your post the day you wrote it, I added it to the (important) point list and then, somehow, didn't get the comment down.  I could have sworn I wrote it, I remember typing...but either the chihuaua reared his little head and "poofed" it...or I am just losing my mind!  The latter is a distinct possibilty, but don't tell my buddy Debe Maxwell, CRS (LOL)


Sep 26, 2018 02:15 PM #22
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I love your Halloween video. That is awesome! We have never done anything like that before. -Kasey

Sep 28, 2018 10:00 AM #23
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Love the tie die shirts Sheri Sperry - MCNE®  and the video your marketing plan second to none .You nailed it

Sep 28, 2018 08:06 PM #24
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!
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