Finishing out 2018 with some FUN!

Real Estate Agent with Hollish Hill Group, KW Capital Properties

It's all about natural lighting...

Once the School Year starts and the deluge of back-to-school nights, volunteer requests, and homework begins, I know it won't be long until after work means DARK and a majority of my home showings will have to be during the day or on the weekend. Though it is possible to show a home in the dark, it's almost impossible for a buyer to make a decision on a home in the dark. Dead Dana

Looking forward to the fourth quarter and there are a lot of things planned for Hollish Hill Group and they definitely revolve around holidays. 


Halloween - a spooktacular event

Halloween is by far my favorite holiday. Every other year, we throw a huge Halloween Party and invite our sphere and past and present clients to attend. This is a party year. This Spooktacular Event is something my entire family gets into - we love decorating the Hill House of Horror a little differently each year and we host the adults upstairs and the kids downstairs. We even hire a few baby sitters to watch the littlest goblins on a less scary floor. 

Inside our home we set up a themed backdrop so each visitor is photographed in their costume. Costumes are definitely required. We serve fall weather food and drinks and fill the neighborhood with fog to add a little something to the mood.

After the party, we reach out and thank everyone for coming and send them a copy of their pictures. It is basically a social/client appreciation event. Everyone seems to have a good time. Carol Hollish's Amazing Apple Pie


Thanksgiving - giving thanks to our supporters

Thanksgiving is the time of year to reflect and show gratitude to those who have supported our business in the past.  This year we will celebrate with a Pie Giveaway. We'll make contact with past clients and offer them a choice of an apple or pumpkin pie. It will be available for pick-up at our office the Tuesday before Thanksgiving. We'll throw a gratitude party at the office and greet our supporters and thank them for their ongoing support. 

We may even offer them a special deal - If they whip up a referral by the time they pick up their pie, we'll throw in a free can of whipped cream. 


Christmas - Photos with Santa

Not everyone celebrates Christmas so I've spent a bit more time on New Year's in the past. However, this year my office is going to host a Pictures with Santa event to encourage our clients to bring themselves, their kids or their pets into the office for a client appreciation and charitable donation event. Since this is my first time participating, I have no idea what type of response we'll get, but I'm looking forward to seeing the results. 


New Years!

Each year in the months before and after the New Year, I typically hand deliver a New Year's gift to my past clients. Because I've helped clients in 9 counties, this can be a huge undertaking. The gift is something useful, often a tool of some kind. I've done tote bags, yard sticks, screwdrivers, hammers. Yes, it's Hollish Hill Group swag. Here is what I hand delivered last year. 

These face-to-face visits are pricelesss. Sometimes it's hard to be there when they are home and eventually I have to leave them and follow up later, but the face to face time is the most important contact I make with past clients. 


So there you have it. My entry for Lisa Von Domek's September Challenge. Let's touch base in the new year and see if these holiday challenges produced the desired results. 


Posted by


Dana Hollish Hill

Principal, Hollish Hill Group

Lead Associate Broker, KW Capital Properties - Tenleytown

4646 40th Street NW, Washington DC 20016


cell  202.271.5301



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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I personally like Hallowwen but my spouse not so much

Sep 26, 2018 08:05 PM #1
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Nice holiday 'touches' Dana. I like what you're doing, and expect your clients do, too. Hope you have a blast with the Christmas photos!

Sep 26, 2018 08:46 PM #2
marti garaughty - Montreal, QC
a highly caffeinated creative type...


marti garaughty, composer, pianist, soundscape, abstract art


Sep 26, 2018 09:13 PM #3
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Dana Hollish Hill from Spooktacluar Hallween Fun through to the New Year's celebration and personal visits - you have a great holiday marketing plan in place.  Thank you for sharing, your post is a great addition to our challenge!

Sep 27, 2018 02:23 AM #5
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Go big or go home! You definitely have it going on. You go all out for your clients and I know they appreciate it and you. All of your events will be well attended. Congrats!

Sep 28, 2018 08:33 AM #6
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Sounds like a pretty full calendar of stellar marketing events. Good for you. This well thought-out campaign will be ensuring a full pipeline. D 

Sep 29, 2018 03:23 PM #7
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a wonderful entry for Lisa's challenge, Dana! 

I love the New Year's pop-by. Many forget New Year marketing and I think that may very well be the most important month to be sure you're front-and-center.

Thanks for your entry! A wonderful marketing plan, for sure!

Sep 29, 2018 08:16 PM #8
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Dana, what a great way to finish up the year, I have not done much Holiday Marketing, but this challenge has inspired me after reading such wonderful posts like yours to do something, Endre

Sep 29, 2018 11:16 PM #9
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Dana.  Love your Halloween getup.  Glad to see that you survived the chainsaw massacre.

Sep 30, 2018 06:44 AM #10
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dana, sure sounds like you have lots in the works focused on your clientele to make SURE they know they are appreciated.  Great job!

Sep 30, 2018 04:51 PM #11
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Dana, the hand-delivered gifts are an awesome idea.  And then you see your folks face to face.  Perfect.  A lot of work but worth it.  Thank you

Nov 20, 2018 07:27 AM #12
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