Did You Get the Mobile-First Indexing Email?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

We've talked about mobile-compliancy for a website before and if you haven't made the switch you may find yourself sorely behind. Being mobile-compliant is crucial now.  Your site MUST be mobile-compliant not only for SEO purposes but just for the basic functionality for users! I mean, 63% of online activity is done through mobile devices now; smartphones, tablets, iPads, etc..  If your site is not rated for mobile-compliancy, you WILL be left behind.

So on the back of that little tidbit, Google has been sending out these emails that look like this:

 Mobile email


Let's go back to the beginning... what exactly does it mean to be "mobile compliant"? I'm going to make this really easy, if you have to pinch your fingers on the screen to read a website, and it looks exactly like it does on desktop, you probably are not mobile compliant. Mobile compliant means the site literally readjusts and sometimes looks totally different than it would on a desktop. The words are bigger, the organization simpler, and images can move and disappear for speed and loading sake.

Look at our website: The desktop and the mobile. The desktop has a GIF that's moving (removed on mobile for speed) Words are more centered and as you scroll down, images are stacked instead of side by side so the reader can see everything clearly. 





















The first batch of emails when out in April. But what does it all mean? It has to be good, right?


Here's what Google has said:

"To recap, our crawling, indexing and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our- primarily mobile- users find what they're looking for." - Webmaster Central Blog


Basically, the majority of searches are being conducted on mobile devices but the results are still formulated for desktop first. That's all changed now. YES, this means that if your site is not mobile compliant or has a mobile version, you MAY NOT show up on mobile search results.

This allows for better results for the user.

This is not to say that Google is going mobile only, but mobile sites will be indexed FIRST and therefore will show up first, and desktop second if there are no other options... but that version may be well buried on the 10th page (literally no-mans land).  


What this means in the SEO world.

Well, not a whole lot, but if you are NOT mobile-compliant, I suggest getting on that. 

“It’s called ‘mobile-first’ because it’s not a mobile-only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop.” - MOZ


Who will be affected?

If you have a different site for mobile and desktop, just know that the mobile version will be the one indexing on mobile devices. SO - make sure your mobile version is just as amazing and killer as the desktop version. No half-a**-ing the mobile design. 

Just as with your main site, your mobile site should have:

  • Amazing content, rich, high-quality, videos and text.
  • Structured Data, proper URLs
  • Meta Data information, title, descriptions, (similar but not necessarily the same as desktop)
  • Social data
  • Sitemaps
  • Verified mobile version in Google Search Console
  • Fast load times


What about Ranking?

Right now, Google uses the primary desktop to determine rankings BUT you know that it's only a matter of time before that changes permanently. 

If your site is not mobile-ready, you can still rank, but on mobile devices, your rank will get farther and farther from the first page of results. 

Read More on Moz.com - (very detailed)


SO what to do? 

If you're mobile compliant, great! Do nothing! Just sit back and wait for your email. If not, check the site. Find out how your site can be mobile compliant. 


Need help? That's what we're here for! 



How to optimize for voice searches

How to keep people on your site longer

Why your site should have an SSL certificate

Here's why you should always be updating high-ranking pages


Posted by


ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

 Twitter Me  Blogspot Blog  Connect on Linkedin  Google Plus Find me on Facebook   Find cool stuff with me on Pinterest  Fun stuff on my tumblr page

The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Real Estate Technology & Tools
Real Estate SEO
Search Engine Optimization: An Hour a Day
SEO for Realtors
mobile friendly
mobile compliant

Spam prevention
Show All Comments
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Tammy Emineth Your information is always first class .  Most people today use their phone as computers especially the younger generation .  I am sure this post will be Featured . I know I am bookmarking it

Sep 25, 2018 09:03 AM #1
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Thanks for the schooling Tammy Emineth . I've parked my site for now until I'm totally decided what I want to do in semi-retirement.

Sep 25, 2018 09:08 AM #2
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

I did get that email recently, and it might explain something I saw today.  I did another incognito Chrome search today for "Cincinnati patio homes for sale" and what I noticed was a lot more of the custom IDX pages were now returning page 1 rather than blog posts, Pinterest, etc.  The IDX pages are set up for mobile.  Pinterest, my AR blog posts, probably not nearly as much.

Sep 25, 2018 04:19 PM #3
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Tammy Emineth,

What would we do with all your valuable information!! Bookmarked..thank you!! everyone is using their phone as a computer so you are so right!

Sep 25, 2018 06:50 PM #4
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

There is so much tech coming and going that those needing to choose and act must be in the flow of it. For those that are not, the matter remains simple. Pass

Sep 26, 2018 06:18 AM #5
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy, I did get the email ... for one site.  However, it triggered the realization that one of my sites was not "verified" by Google - Yikes ... I thought for sure that it was. More work to do - it's never-ending with technology.

Sep 26, 2018 07:06 AM #6
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Tammy, Thanks for sharing this valuable info about how our websites are positioned on phones and mobile devices. All good to know!

Sep 26, 2018 06:06 PM #7
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing Tammy Emineth   I just checked my site and it needs some work on it.  Will get that done asap.  Regards!!

Sep 26, 2018 07:24 PM #8
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Thanks for the info Tammy! I assume tablet searches are considered mobile! I use my iPad for most searches, and immediately go to the desktop version if it comes up mobile 

Sep 27, 2018 06:15 AM #9
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Great information here, Tammy. My sites are mobile compliant. But no email.

Sep 27, 2018 07:19 AM #10
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Tammy Emineth you always give us great information and you'd be my first choice when I need website tech / SEO help.    Thanks for the link!   My site is "friendly."       But Liz and Bill Spear's comment #3 about Active Rain blogs not ranking so well is concerning....

Sep 27, 2018 08:39 AM #11
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Very interesting, Tammy. Thanks for putting the 'check your site' link in the post. My two urls are mobile friendly, but both of them have some pages that don't load well. Now I know.

Sep 27, 2018 10:39 AM #12
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Good information Tammy Emineth !

Sep 28, 2018 05:26 AM #13
Suzanne Cutler
Success! Real Estate - Braintree, MA
617-549-5829, Braintree MA, Realtor, Real Estate

Oh no, not something else I have to check out, LOL.  Thanks for the information,

Sep 28, 2018 08:50 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think I have gotten some of those emails before, but not much thankfully. Thanks for reminding me.

Oct 05, 2018 11:33 PM #16
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Tammy Emineth

Content Marketer, SEO Teacher, Website Fixer
Have a Website or SEO Question?
Spam prevention

Additional Information