Gaining Business with Unusual Postcards

Reblogger
Real Estate Broker/Owner with Hamm Homes

Marketing, we all need it to do more business and Nadine Larder has some great suggestions here with her blog.  You may want to see some of it!

Original content by Nadine Larder BRE# 01392374

We have a special BOGO deal on seasonal, Halloween, and Fall Back postcards this week. Read to the end for details!

 

I’ve been getting a lot more postcards lately, but they’re all the political variety. Unfortunately, there’s nothing unusual about them. There’s a big photo of the candidates face, a list of issues, and sometimes some negatives about their opponent.

Blah. Toss.

If you’ve been sending postcards regularly to your farm area, you may wonder what you can do to switch it up and stand out. There’s certainly nothing wrong with eye-catching farming postcards. But what about taking it a step further?

Here are some ideas for unusual postcards that can gain interest and stick around your prospects house awhile.

Word Search Postcards

Word searches are always a fun way to pass the time. Why not incorporate one onto a postcard?

You can do a small one on a 4X6, or a larger word search on an oversized mailer. For even more fun, do a large mailer using Every Door Direct Mail® (EDDM®.) You can reach a large geographic area with no mailing list, and save on postage at the same time!

You can also do variations on the word search theme by sending postcards with other puzzles – anagrams are always fun, as are trivia, riddles, and Sudoku.

When you send a puzzle, your recipient will probably at least try to solve it before they throw the piece away – which can mean days or weeks on their desk, waiting to be attended to. It will also help your name stand out as someone who sends interesting materials.

Recipe Postcards

So many people absolutely love recipes – especially women, who figure prominently in home buying and selling decisions. Consider doing a recipe postcard – or even a series of recipes – as your farming outreach for a few months!

Recipes can be even better than puzzles because they are generally used many, many times. And, folks who love them never have enough. One of my colleagues has a cookbook collection of over 100 titles, and is always looking for more!

If you’re concerned that your recipe postcard will get tucked away and never see the light of day, include a comment on the postcard encouraging them to post it on the fridge. You can say, “I want you to be able to easily contact me anytime – and to enjoy this delicious recipe as well!”

Postcard Magnets

You can make almost anything into a magnet, including postcards! A large high-quality magnet is something people can put on their fridge, and because it’s postcard-sized it will stand out among any other magnets or papers.

A postcard magnet is a great way to get your face and contact information in front of people regularly in a size that catches the eye and reminds them to contact you.

Fun Seasonal Postcards

Seasonal postcards are a great way to stay in touch because they are always timely and relatable. Far from being generic, a well-timed Fall Back postcard can be put on the fridge or posted on a bulletin board until the date comes.

Postcards that remind folks of Halloween or other holidays in fun, cheery ways are often very welcome as well. People keep them around, remember who you are, and make a connection that you send timely marketing – which is important to sellers!

Interested in kicking off some seasonal marketing this fall? We have a special BOGO deal! If you buy 500 seasonal postcards, you get 500 free! 

Just use the promotional code SEASONAL18. Deal ends September 28th, 2018.

 

What’s your favorite unusual postcard idea? Share in the comments!

 

This post originally shared on PrinterBees' Real Estate Marketing Magazine.

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

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Comments (3)

Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Some great ideas Will Hamm, .... like the recipe card. Something that might be kept for awhile!

Sep 25, 2018 06:41 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Great ideas, Will! Have you tried any of them? I'm big on post card mailing and when done consistently, they are a valuable tool for us!

Sep 25, 2018 08:53 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Will interesting which post card has generated the most results for you? Endre

Sep 25, 2018 11:45 PM