Top 5 Website SEO Tips for Real Estate Agents 2018-2019

Services for Real Estate Pros with PeterMarkSEO


In Order of Importance


1. Make Sure Your Have The Best Quality Server for Speed and Security.

Of all the many site audits I do on a daily basis. I see page loads speeds take over 3 seconds on average. You page needs to load fast, not just for user experience but for ranking high in the search engines like yahoo, bing and google.


2. Install Google Search Console

Make sure you have google search console installed so you can monitor any website errors and conflicts. The search console will give you insights on your ranking keywords.


3. Less is More

Keyword Cannabilization and posting content not related to real estate or your website theme will hurt you. Yes you need to update your site with fresh content, but be very careful. Write specific clear content as to not overlap and compete with yourself. I see this with every single agent website. Keyword cannibalization. They have 10 blog posts or pages on the same keyword query and we have to end up merging all the content into 1 post. Reduce your MLS feed and increase unique content on the landing page.


4. Quality & User Intent

Write quality content. Google and the search engines want quality markup on a landing page to satisfy the user intent. When you want to rank for a keyword query locally, type that search into google. See who is in the top 10 positions. Don't look at Zillow or Many times local neighborhoods are where you want to rank for. Google page 1 is about parity. You will not be on page 1 by simply having 2000 words. Look what to actual query is and replicate. Make it a better experience and CRO. Tune your meta data, meta title, descriptions etc. Google knows which website and landing page has satisfied the user intent. Otherwise they kick them to the curb. I see it everyday.


5. Be Patient but Social

When you have a newer website it takes time to build up trust and authority in google. So don't freak out and make changes. Just add to the site. Don't keep blogging because everyone says so. Share quality content. Make sure you are branded on both Facebook, Twitter and the Like. Don't put all your effort just into your website. Go to where the buyer and sellers are too. Get on youtube, run some ads there. Do some postings in google my business as well.


In SEO you really need a holistic approach and the proper tools to measure with to be a winner. If you are in need of an SEO audit for your website, let me know. 


Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Paula Hathaway, REALTOR, LBA 10/03/2018 02:16 PM
  2. John Collins 02/09/2019 07:08 AM
  3. Lorraine B 02/09/2019 10:23 AM
  4. Mitch E 02/09/2019 05:15 PM
  5. Susan Jenkins 02/10/2019 08:39 AM
  6. Thomas Favor 02/23/2019 06:50 AM
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Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I like these simple, to the point blogs.  SEO is so important! Thanks

Oct 01, 2018 01:59 PM #13
Greg Beddor - Kihei, HI
Real Estate SEO Consultant

What about link building for Real Estate websites?

Oct 01, 2018 02:20 PM #14
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...The Most Informed Agent In The Hamptons!

Hi Peter: HELP! I can see I am in over my head! I have been blogging here on AR since 2007-8 and I love to write! Your comment on my last post was so full of information but I can't comprehend all of it because: !) I am a writer 2)I am not that tech savvy, 3) I am a real estate agent trying to ge tmy head above water before I drown and because my time is limited. If you can help me out, please tell me what I need to do....

Oct 03, 2018 02:08 PM #15
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Google my Business Peter Mark  is really awesome I keep it updated w/ pictures and posts . Have to figure out how to add video

Oct 03, 2018 04:23 PM #16
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great tips, Peter... I'm saving for future reference as well.

Oct 04, 2018 01:01 AM #17
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Carol Williams hi Carol... my suggestion for inclusion in your Second Chance Saturday post.

Oct 04, 2018 01:01 AM #18
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Peter - I am glad that Carol Williams re blogged this.  I have taken note for my site.

Oct 06, 2018 04:24 AM #19
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Peter Mark,

So glad to see this post featured! Filled with excellent advice on SEO!! Thank you.

Oct 06, 2018 08:36 AM #20
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I am total agreement and with Katerina Gasset about the relevant content. I have seen coaches preeching the exact opposite, it fails. Good to see this one posted too.

Oct 06, 2018 09:03 AM #21
Dario Ferreira
Attleboro, MA
Internet Marketing

All good points, but not sure why you left out the most important one - backlinks.

Without good links one will never rank for any meaningful real estate terms.

Oct 06, 2018 09:16 AM #22
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

These are all great tips Peter Mark

Oct 06, 2018 11:29 AM #23
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

How do I install Google Search Console? 

Oct 06, 2018 11:39 AM #24
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Be worthwhile, helpful and don't waste people's time. That makes it a healthy UX. Be a service provider saving time and money as the real estate little red hen.

Oct 06, 2018 01:09 PM #25
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Thanks for the tips Peter Mark . I do understand what SEO is but I don't understand the term CRO?

Oct 06, 2018 06:42 PM #26
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

I agree it's important to make sure you are listed in all the local search directories you can find an then to be vigilant about both encouraging people to leave reviews on such sites and responding to them immediately.

Oct 07, 2018 06:57 AM #27
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Another great post from you, Peter! Thank you for sharing...and for all of your help with this - it's incredibly mind-boggling to me as the 'rules' just keep changing!

Oct 07, 2018 11:19 AM #28
Richard Weeks
Dallas, TX
REALTOR®, Broker


Congratulations on your featured blog.  Well deserved and keep them coming.


Oct 09, 2018 04:43 AM #29
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Just checking  back in to re-read. Thanks again, Peter. The one thing that I need to have when it comes to SEO is patience - I have none when it comes to that!

Dec 06, 2018 09:30 PM #31
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Very informative post with ever green content.  :) 

I am glad that I read about the keyword canabilization problem.   It has given an idea for a strategy to use, as well as what I should avoid,  as I create more content this year.  


Jan 10, 2019 09:33 AM #32
Greg Beddor - Kihei, HI
Real Estate SEO Consultant

Peter Mark - check this out:

Read this tweet today and thought about you.

Feb 12, 2019 01:13 PM #33
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