The Icing on the Cake for this Year, The Flour for Next Year's Cake!

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

4th Quarter Marketing - The Icing on the Cake for this Year, The Flour for Next Year's Cake!

This is my entry for Lisa Von Domek's wonderful September challenge!  I've been reading some fantastic entries and thought I would share how I wrap up the last quarter of the year.

Besides the normal post cards, emails, phone calls and social media marketing, the fourth quarter is probably my favorite time of the year for my business. Spring is a heavy selling season so, this last quarter, we get to SEE more of our sphere, which is made up of current & past clients. Regardless of the time of year, if we're doing something special, we like to do things that our clients enjoy, whether it be simply socializing or volunteering together for the Humane Society, the Metrolina Food Bank, Habitat for Humanity, AdoptaPlatoon...


Here is how we 'celebrate' each of the final 3 months each year:


Each October we do something 'fun' with our clients, whether it be bowling, cooking, volunteering together or just having a little fall soirée. We change it up each year and sometimes we even have requests to do an event again - "next month" or "in the spring" - our clients are quite social and we all do have a wonderful time together. 

This year's October event is a Welcome Fall event - guests are invited to meet us at a local brewery. This year, we partnered with one of our favorite local food trucks. We also do a 'give away' which is typically something related to the Carolina Panthers. This year, we have a fabulous gift basket to give one lucky winner and we share a photo of the basket with all of our guests. We're already getting questions, "What time is the give-away - should we be there early or late?!

Panthers Door Prize

Here's the party invitation:

Sycamore Brewery
We have a lot of pet-lover clients and anything we can do that is pet-friendly is always well-attended!



November is a month that always brings thankfulness to mind. Each November, I put together a letter that is mailed out to all of my sphere - family, friends, past & current clients. This letter always elicits a tremendous response - lots of wonderful conversations follow my sphere receiving this letter in the mail! It's easy to write and of course, I always thank them for being them, being wonderful to work with and that I am so very thankful for having them in my business and personal life. 

Letter from the heart



December is everyone's favorite month! Regardless of your religion, you're celebrating something spectacular and very personal to your faith. Because we have a faith-diverse group of clients, we enjoy hosting our "Winter Soirée" each year at my home. The focus? You guessed it - it's pet-related! We have a whole host of wonderful food and beverages and ask those in attendance to bring a blanket or some sort of bedding for our local Humane Society. Each year, we feature a 'winter' beverage. Last year's theme was comfort food with warm sangria. We have not yet voted on this year's spread or beverage yet! 

We deliver tons of items to the shelter each year and everyone who attends is simply delighted to help. They always ask what date it will be held - usually at our October event they begin asking. We have our event on the calendar for the first week in December this year (typical). If invitees can't attend the soirée, they either drop by their blankets the week before the party or the week after. We typically have enough for two huge loads to donate. 

Here is last year's invitation:

Winter Soiree


So, as the title suggests, our 4th Quarter Marketing is not only the icing on the cake for the 2018 business year, it's the flour (the base, the foundation) for our 2019 cake (year)! It's not too late to put your 4th quarter plan in motion...


Success Inspiration


© Debe Maxwell | The Maxwell House Group | | 4th Quarter Marketing - The Icing on the Cake for this Year, The Flour for Next Year's Cake!


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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing some of your successful marketing practices.

Have a most productive autumn.

Sep 29, 2018 04:59 PM #19
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You have it following the right path, Debe. The rewards will come this year and years to follow. 

Sep 29, 2018 06:01 PM #20
Dana Hollish Hill
Hollish Hill Group, KW Capital Properties - Bethesda, MD
Lead Associate Broker

What a fun 4th Qusrter! I love the winter collection of blankets for the Humane Society. Great idea!

For your letter of gratitutde, is that a single letter to all of your sphere, or are you personalizing each one to the person? 

Sep 29, 2018 08:09 PM #21
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Debe, you do a smashing job of marketing yourself and creating an irresistable brand!

Sep 29, 2018 08:58 PM #22
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You are loads of fun Debe Maxwell, CRS! What a fantastic fourth quarter. Enjoy it! -Kasey

Sep 29, 2018 09:38 PM #23
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Debe, your clients and you and team will enjoy all those fun, wonderful and inspiring events. I loved your graphics!

Sep 30, 2018 07:35 AM #24
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debe,
You do know how to make your clients feel appreciated! You make me want to come back there and buy a house just so I can get invited to your parties.  I wonder if I can rent a pet?    

Sep 30, 2018 08:53 AM #25
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Oh, what a fabulous idea to have the pet parties and ask your guests to bring blankets. There is so much need at our local animal shelters and I bet a party could be planned in conjunction with one of their events. You are such a caring, giving person. I'm not sure how you can top warm sangria but I'm sure you'll do it. Everyone who gets invited to your gatherings is lucky to have worked with the best in Charlotte.

Sep 30, 2018 09:59 AM #26
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Debe, I don't know how you do so much!!!  BRAVO!

Sep 30, 2018 11:27 AM #27
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Congratulations on a well deserved feature!

I love the marketing materials and the fabulous ideas you have for staying in touch with your clients!

Sep 30, 2018 11:29 AM #28
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Debe Maxwell, CRS, you are very creative and thoughtful with your marketing plan. Wishing you continued success! 

Sep 30, 2018 04:12 PM #29
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

What a wonderful and creative idea. Makes me want to go Debe Maxwell, CRS 

Sep 30, 2018 04:25 PM #30
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Debe Maxwell, CRS and with all that you have had on your plate this week, you come up with another phenomenal (and well deserved) Feature post!  Thank you for sharing your Holiday marketing plans with us, what a fabulous entry for our challenge!

Sep 30, 2018 06:14 PM #31
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Oops, almost - GET SOME REST - that's an order my friend!


Sep 30, 2018 06:15 PM #32
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Especially like that December soiree' tip, Sis ... especially now that I'm a doggie Grand-daddy.  Dino just joined our family last month ... maybe a shelter charity event in his honor??  Definitely thinking this idea over ... thanks!


Oct 01, 2018 02:51 PM #33
Jamie King
Hoty Enterprises, Inc. - Huron, OH
Sandusky, OH

These are wonderful ideas! You have my brain churning this morning. I, like you, support our local Humane Society, so I LOVE that you focus on that. Keep up the good work and I hope you win the September challenge!

Oct 02, 2018 05:32 AM #34
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.


Wow.... I loved the graphics you included with this post!  

It sounds like you have an awesome and fun 4th quarter lined up.  Thanks for sharing what you are doing with everyone.   


p.s.  I like the pet themes that you use.   It would probably work really well in my area also.   

Oct 02, 2018 11:44 AM #35
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Awesome ideas! I've been thinking about events for my business! You've given great ideas.

Oct 02, 2018 03:19 PM #36
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Excellent ideas. Thank you. I like the pet friendly theme.
We rent a theatre twice a year and do movie night.

Oct 02, 2018 06:27 PM #37
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Thank you for sharing your 4th Quarter ideas.  I am of a similar mind with a letter of gratefulness in November.  I even post a daily thankful post on FB and challenge/encourage others to do the same.  I love the December idea and I am going to look into how I can give back to the animal shelters here.  Thank you again for the great post!

Oct 02, 2018 06:49 PM #38
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