Sliding Into The 4th Quarter - September Holiday Challenge!

By
Managing Real Estate Broker with Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com Designated Broker DB29503
https://activerain.com/droplet/5fvM

4th quarter is just a day away!

I say this every year, but this year I REALLY mean it. 2018 has flown by. Summer was just a blink of the eye; my kids agree. School is back in session and 4th quarter is about to begin. With 4th quarter begins the fall and winter holiday season.

This holiday season is one of my favorite times of the year. 

 

Halloween

We have never done any kind of Halloween themed marketing. I have never really thought about marketing at Halloween. We live out of town with very few neighbors, no trick or treaters, and our home is our brokerage office. So, not a lot of foot traffic for handing out branded candy. But reading some of the posts for this contest has got me thinking about possibilities in the coming years.

 

Thanksgiving 

We have great clients, but this year we have felt especially blessed with clients that have come back to us again and again, clients who refer all of their family and friends to us, and clients who are exceedingly loyal despite growing offers for rebates or other incentives from agents, brokerages, and builders. As a thank you, we are sending certain clients appreciation baskets at Thanksgiving from our favorite local creative baskets maker, Idaho Gift Baskets. These gifts won't be sent to all of our clients this year, but a handful who have been essential in our business this year. It is our first year doing this. However, it likely will become annual and will include different clients each year.

 

Christmas

For the past 15 years, we have sent Christmas cards to our friends, family, and clients. We are at about 425 cards this year. It is the only mailing we do. Our clients apparently love receiving these cards. I usually work on them during Thanksgiving weekend and send them out the Monday after Thanksgiving. We always get a number of clients who call or email us to thank us for the card and to wish us happy holidays. We frequently get comments that our clients love seeing our family (including Roy the dog of course!) and our kids as they grow older. Occasionally we go over to a clients' home many months after Christmas and still see our card hanging on the fridge or a mirror or wall. John is always shocked at the response because at first, he didn't think they were worth sending. But each year we realize more and more that they are a great way for us to stay connected with our clients and for them to feel connected to us.

Here is one of our past Christmas cards:

As of the end of 3rd quarter, we have already exceeded our goals for 2018. While we still are happy to sell more homes this year, most of our marketing, as well as current business planning and goals are for 2019. 

Since I only have two holiday marketing plans but three are required for this challenge, I'll add a bonus holiday.

 

New Year's Eve/Day

I have considered sending New Year's Eve/Day cards instead of Christmas cards. A good reason for this is that often people get so many Christmas cards that they all might blend together, and sending a New Year's card would stand out from the rest. However, I almost always send my cards out the first business day after Thanksgiving. My goal is to have them be one of the first cards to go out, and therefore hopefully they will be remembered and are not lost in the shuffle. We have also thought about sending out calendars, which I think are tried and true but I have just never implemented it.

Another great option for the New Year is to mail a closing settlement statement with New Year wishes to those clients who purchased or sold a home in the previous calendar year. People are gathering information for their taxes and this is a great way to help.

Sending out a CMA to past clients to show them what their home is worth can prompt people to think about whether or not they want to sell and/or buy in the coming year. Those who may consider selling in the spring or summer can begin planning and preparing, and getting a market analysis at the first of the year will jump-start the process.

With a new year, there are so many possibilities.

Happy 4th Quarter to All!

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Rainmaker
2,734,478
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello kasey and John, I is hard being out in the country but no matter what you do is better to show you care for your clients.

 

Sep 30, 2018 09:40 AM #9
Rainmaker
4,796,677
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for sharing some of your holiday marketing thoughts.

Have a most productive 4th quarter.

Sep 30, 2018 12:39 PM #10
Rainmaker
1,404,377
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Kasey & John Boles, you have a great plan in place for the upcoming months. I've never done anything that included my clients for Halloween either. Like Nina Hollander , few of my clients will receive Christmas cards but they will all receive a New Year card.

Sep 30, 2018 04:07 PM #11
Rainmaker
3,690,742
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kasey, great plans for the 4th quarter, and hope your efforts brings your team lots of new business!

Sep 30, 2018 04:46 PM #12
Rainmaker
2,585,553
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

This is a great entry for our challenge Kasey & John Boles .  I agree, it is hard to believe how the year is flying by.  Your Holiday marketing will help ensure a healthy start to 2019 for you!

Sep 30, 2018 06:23 PM #13
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Sounds good Endre Barath, Jr., I look forward to seeing what you have up your sleeve :-) Kasey 

Sep 30, 2018 09:23 PM #14
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Debe Maxwell, CRS, you'd kick butt at a trunk or treat! -Kasey

Sep 30, 2018 09:25 PM #15
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I like your New Year's card Nina Hollander. That's a great idea. -Kasey

Sep 30, 2018 09:26 PM #16
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Yep Wayne Martin! Believe it or not I even got them out the year I had a baby that was just a few weeks old. I wasn't sure I'd do it that year, but I prevailed! 15 years and counting. More added to the mailing list with each new closing... -Kasey

Sep 30, 2018 09:27 PM #17
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thank you Gabe Sanders and the same to you! -Kasey

Sep 30, 2018 09:27 PM #18
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Brian England my kids still have candy from LAST Halloween. Actually, my oldest daughter still has a sucker that she got from Valentine's Day at her preschool 5 years ago! She's a candy hoarder, that one. And I was just like her when I was a kid. -Kasey

Sep 30, 2018 09:29 PM #19
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

We love it out of town Will Hamm! We are just minutes from the city showing homes and with clients so much that it's nice to be able to retreat out of the city on our off people time :-) I have some ideas for Halloween for next year though. -Kasey 

Sep 30, 2018 09:31 PM #20
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thank you Roy Kelley! I appreciate your comments. Enjoy your week. -Kasey 

Sep 30, 2018 09:31 PM #21
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Beth Atalay, thank you! I'm liking the New Year's card idea that you and Nina do. Perhaps one of these years I'll shift the Christmas cards to New Year's. Have a great week! -Kasey

Sep 30, 2018 09:32 PM #22
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thank you Joan Cox! Best wishes to you in the 4th quarter as well! -Kasey 

Sep 30, 2018 09:33 PM #23
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thank you Lisa Von Domek, and thanks for the challenge, it was a good one! -Kasey 

Sep 30, 2018 09:34 PM #24
Rainmaker
2,856,134
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well I just published it Kasey, barely under the wire, let me know what you think, Endre

Sep 30, 2018 10:33 PM #25
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Ok! I'll go check it out Endre Barath, Jr.. Good job making it under the wire :-) Kasey 

Oct 01, 2018 08:15 PM #26
Rainmaker
2,965,709
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Kasey and John - you certainly have thought about your fourth quarter real estate plans and I am sure this will be helpful as a foundation for 2019 too.

Oct 02, 2018 05:15 PM #27
Rainmaker
687,122
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Thank you Michael Jacobs. My team works very hard and now is a good time to ramp up for the new year. -Kasey 

Oct 03, 2018 10:01 AM #28
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Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties
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