's the enemy

Real Estate Agent with KB Home Bre # 01424127's the Enemy and how do we recognize it?

On Saturday I  routinely moved through my busy day taking care of Escrows, Addendums, Reports, etc. Finally during a lunch break I took a moment to take a quick glance at my emails just to check in and see what was going on in the world.  Lago Los Serranos Office

Wow...I received a surprise email from our company President asking if I had visited a new community in my area. Actually she asked succinctly " is this your competition?" Well, I was stunned - I was not even aware of a new community opening in my area. I have been so busy maintaining files, catching up on reports and various other mundane tasks, that I have allowed some of the basics to slip away.

You see I fell victim to the dreaded disease of complacency.

My community is selling like hotcakes, our numbers look great, we have even been nominated for industry awards and as a result I lost a step. After  receiving the wake up email I thought about this matter and want to point our several signs of complaceny.

You are too comfortable!

You have a routine, you know what to expect, your interactions with clients maybe on auto-pilot. Your conversations all sound similar. One of my favorite sales training experts, Jeff Shore, in his book - Be Bold and Win the Sale - urges us to get out of your comfort zone and boost your performance. "The most common challenge every sales professional must overcome is not indecisive customers, inferior products. It's the discomfort you feel when initiating calls, dealing with difficult customers and asking for the sale."

A bad case of I-know-it-all-itis!

Sometimes, especially for those of us who have been in the same career for many years, we may think that we have seen it all. Been there, done that we tell ourselves. At that moment our ego maybe driving the car.

Always continue growing and learning. Technology has impacted our industry, economics have impacted the world and there is so much to learn and study.


Laziness strikes!

We all know when we are not truly applying ourselves or doing our very best. Self discipline is important especially in the life of a Realtor. Self motivation, drive to achieve, desire to be the best you can be will always serve you well.

Lago Los Serrano

Now that I've had that kick in the butt I needed, I'll be back to work tomorrow re-inspired. I'm selling homes at Lago Los Serranos, call me!

Posted by


If you are considering  buying or selling new construction in the Inland Empire ~ Give me call or email me 

Cause We Like Em' New!


Kristal Wilson                                           

cell: 951- 288-7079

Shoot for the moon & if you miss you'll be among the stars



Comments (23)

Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Kristal this is so spot on.  I too am 'quilty' lately as I didn't know about a tiny little group of new homes going on in my community until I saw the framing going up. Once I did I thought - GREAT - we need these homes built. Yes!

Oct 01, 2018 02:47 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Myrl Jeffcoat ~ Thank you for the feature - I love old farts! Fortunately I rarely have a panic attack but loosing a step really gets to me. 

Oct 01, 2018 02:58 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Anna Banana Kruchten ~ Well at least we both learned about the new communities and hopefully sell a few.

Oct 01, 2018 02:59 PM
EnCourage Realty
Houston, TX

Good Read!

Oct 01, 2018 05:26 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Kristal Wilson,

So glad to see this post featured! Well deserved and so many great points to consider.

Oct 01, 2018 06:50 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Doris Dillard ~ Tank you for reading and commenting.

Oct 01, 2018 09:52 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great post.  Complacency is a Killer.  Dealing with any routine often does not allow you to see what is really going on around you.  Step out and look around and contact people you see doing new things.  Thanks.

Oct 02, 2018 04:42 AM
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Wonderful post Kristal!  Important to always keep up with the market.  You have to be on top of it all the time.

Oct 02, 2018 05:15 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am always trying  to avoid complacency by stepping out of my comfort zone. It doesn’t always work but for the most part I am a happier person...

Oct 02, 2018 05:54 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

I actually voiced this in my prayers more than once. Oh Lord, help me to labor and serve and keep me from complacency.....It applies to personal & professional realms too. We were not put here to just exist.... 

Oct 02, 2018 07:04 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is a good reminder for all of us.

Oct 02, 2018 07:28 AM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

John Henry ~ I like the idea of connecting with people I see doing new things. I'll keep that in mind.


Oct 02, 2018 05:33 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Gordon Crawford ~ staying on top of it can be challenging, I think I will add an acitvity each week. Visiting new communities, revisiting communities, etc.

Oct 02, 2018 05:34 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Paul S Hendersen ~ I think that's the challenge because my comfort zone is so darn easy!

Oct 02, 2018 05:36 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Richie Alan Naggar ~ Not just to exist but thrive!

Oct 02, 2018 05:37 PM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Roy Kelley ~ Thank you.

Oct 02, 2018 05:37 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I'm fortunate that my parents taught me to never sit still and never stop learning. It's served me well after 26 years in this business.

Oct 02, 2018 09:26 PM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

Having just hired my first inspector employee, I have been re-learning many things that I was doing off and on but was reminded to do it all the time watching him. I remember when I first started and that's just how I was. Good time to refocus.

Oct 03, 2018 03:01 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It's easy to get caught up in complacency b/c it takes effort to branch out and try something new, keep up on new trends, tools, etc.  Just have to make the time to do it!

Oct 03, 2018 01:25 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Kristal and this is a great post and congrats on the GOLD STAR ;o)

Oct 07, 2018 02:00 PM