Holiday Marketing by a Beverly Hills Realtor: Endre Barath, Jr.

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Real Estate Agent with Berkshire Hathaway HomeServices 01238708
https://activerain.com/droplet/5fwq

Holiday Marketing by a Beverly Hills Realtor: Endre Barath, Jr.

The background story is that:  I have been in the greater Los Angeles Real Estate Market for the past 22+ years as a Realtor. To be in it this long, I had to develop good marketing systems, otherwise I would have not lasted this long. Then to boot, I would not have received year after year Awards from the two National Brokerages that I have worked for. It is that simple.

www.endrebarath.com

Now let’s talk about my Marketing history:  Since 1999 I started sending monthly post cards out and when finally, I stopped around 2004, I was sending out post cards to about 30,000 land owners in the greater Los Angeles Area. That was about one card a month. Clearly you can guess that this was costing me a good amount of money. I realized that the wave of the future was not in postcards, but in the Internet Marketing. Please Google my name and you will notice that you can find me everywhere. Hence I feel confident that the switch was a wise move.

www.endrebarath.com

In the past six years I noticed that the huge Internet Real Estate Portals, of the likes of the Z’s, T’s, and R’s of this world have eliminated my Internet advantage. These portals were technically more efficient and had an army of IT guys eliminating amateurs like me.

My only saving grace has been, that by this time I was established and had name recognition from the owners of properties as well as my peers. Hence, I have had the luxury of making a good living by receiving referrals and repeat clients and was not affected by this massive disruption.

The good news in my favor was, that the Internet Real Estate Portals live of having to have listings on their platforms.  Lucky for me that I am a listing agent, therefore my listings that they exposed on their portals  generated views which turned into inquiries. Those inquiries I managed to convert to buyers and sellers over the years.

www.endrebarath.com

Observations about the State of the current Real Estate Market: I noticed that in today’s Real Estate environment, it is extremely important to have a digital presence. The Internet usage keeps growing and we cannot be buried in the online “real estate space”.  So if we do not want to fall to the wayside we need to do something different from the “big disrupters on the Internet” that they are not doing.

So, with that said about five months ago I decided to go back to the old tried and tested system of Post Cards. I am testing a certain pocket of a specific zip code, just to see what the response rate will be and if it works, then I might expand it.

Thanks to reading a great many fantastic posts from Active Rain Members I decided to create a Halloween Post Card. This will be a first for me, I will keep you posted of the results. The Post Card should be ready in a couple days and mailed by the end of next week. Hence there will be a follow up post to this one.

www.endrebarath.com

In case you are wondering why I do not send post cards out during the Holidays or did not send them out previously? The Answer is simple:  Let me share with you that after this batch goes out, I do not want my Marketing Materials to be buried with everyone else’s. I do not want people complaining about getting “too much junk mail”, like Diane does. She feels inundated with five to ten Advertisement Magazines every day and will not even mention the post card from every profession that we receive.

 I have noticed that the overwhelming massive marketing campaign generally starts right after Halloween. So, I do not want to be part of the problem.

Now keeping in mind right after Thanksgiving weekend, I send out a Holiday Card to every one of my previous clients and anyone who has given me their snail mail address. The idea is I want to personally wish everyone a Happy Holiday encompassing the various Religious Holidays without offending anyone who is not religious. Before the Real Estate Market Crashed I used to enclose a” $10 gift certificate to See’s Candy”.  I decided that it would be more beneficial to donate to Animal Rescue Causes that money in a lump sum, because when the Real Estate Market and the Economy Crashed the hardest hit were the Animal Rescue Organizations. People stopped donating and helping. So now my clients just get a Holiday card that is personalized and signed by me. I always throw a business card in there in case they cannot read my handwriting. This I have been doing since 1999 and will continue to do until someone suggests something better to do. I think this is my best marketing, because I always get an email or a thank you call or a return Holiday Card from those to whom I send out the cards.

www.endrebarath.com

If you are wondering why I wrote this post? It was submitted to an Active Rain Contest that my friend Lisa Von Domek    sponsors and I would have been remiss if I did not participate.

 

Now if you are looking for a Greater Los Angeles Realtor who works during the Holidays instead of taking time off, then please feel free to reach out to me directly!

 

Now, if you are looking for a knowledgeable, focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly!

If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com  I contribute a portion of my commission to local animal rescue organizations.

 

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Ambassador
2,863,819
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

we website turns 20 years old this month.  Hard to even recall when I didn't have it.  However I still do a smiggin of direct mail.  

Sep 30, 2018 09:56 PM #1
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy Lankford,  time flies mines is about 18+ years and three designers later still here:))Endre

Sep 30, 2018 10:10 PM #2
Rainmaker
3,089,189
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Endre... love how you contribute to animal rescue causes. This new year I'm planning to do a "drive" around that involving my data base.

Oct 01, 2018 01:19 AM #3
Rainmaker
3,331,541
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Endre- - -may your results be nothing close to scary.

Oct 01, 2018 05:53 AM #4
Ambassador
3,311,900
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Wonderful entry, Endre! 30,000 cards - OH MY! That's a LOT of cards you were sending out...and a gift card to See's - I'd love to have been on that list! LOL 

Seriously, great ideas and as you know, I truly share your passion for helping rescue organizations and everything we do, we keep those fur babies in mind!

Have a great week ahead!

Oct 01, 2018 06:16 AM #5
Rainmaker
2,704,775
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Endre Barath, Jr. thank you so much for joining the fun of our challenge!  I can't wait to hear the results of your first Halloween campaign and I am with Michael Jacobs "may your results be nothing close to scary"

And, of course, you know I love your commitment to our 4-legged friends and appreciate your marketing contributions that go to their rescue and care.

Have a wonderful week!

Oct 01, 2018 06:19 AM #6
Rainmaker
1,497,238
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Endre Barath, Jr., 30,000 cards a month is  A..lOT! You did the smart thing, internet marketing reaches out to much more and you already have the name recognition. Like Diana, I don't even bring those marketing materials inside my home, they go from the mailbox to trash.

Oct 01, 2018 09:56 AM #7
Ambassador
1,924,650
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I too started internet marketing when the markert crashed Endre Barath, Jr. who could resist getting a handsigned card from you . Past clients know you do a wonderful job and I am sure will come back to you

Happy Monday  

Oct 01, 2018 01:18 PM #8
Rainmaker
770,742
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I'd love to see the Halloween postcards that you are sending out! I'm seriously considering something like that for next year. We will see. We have the same experience with our Christmas/Holiday cards. Lots of calls and emails and notes thanking us and checking in and saying hi. -Kasey

Oct 01, 2018 09:21 PM #9
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Michael Jacobs  just like my goals:)Endre

Oct 01, 2018 10:24 PM #10
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debe Maxwell, CRS  there were a lot of See's Candy gift cards too.... the good old days, Endre

Oct 01, 2018 10:27 PM #11
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lisa Von Domek  I thought the card would be ready today.... oh well, they had two choices one they surprised me with and I had a hard time choosing one...but did so with minor changes... now they are back at the modification phase:)Endre

Oct 01, 2018 10:29 PM #12
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Beth Atalay  there was one agent who was sending out 200,000 cards a month, he was the number one agent for the company, just to give you an idea and it paid for him many times over...Endre

Oct 01, 2018 10:32 PM #13
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hannah Williams  to help the Post Office we did labels for the clients and a stamp for my return address so then because many would not look at that, we created a signature block that I would sign above it... so it all worked out, Endre

Oct 01, 2018 10:33 PM #14
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kasey & John Boles  will do a post about it in some form or another once we are done, glad your results are like mine around Christmas Time, Endre

Oct 01, 2018 10:35 PM #15
Rainmaker
1,537,057
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kudos to you for supporting animal rescue. Our best friends and those who care for them do need our help.

Oct 02, 2018 11:22 AM #16
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte Cliff  we like helping those who do not have a voice and cannot speak for themselves, Endre

Oct 03, 2018 10:17 PM #17
Rainmaker
578,649
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I'm glad you participated in this challenge, Endre. It is interesting to see how we market in different areas of the country. I have Halloween postcards, Thanksgiving letters and Christmas cards, but they go to a select number of clients.

I remember bulk mailouts back in the day.  And I still will target market to a select group, depending on needs. Never in the quantity you did, though. 

Oct 07, 2018 04:13 PM #18
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Pat Starnes-Front Gate Realty now my post cards are less than 800 that I am testing.... and the Holiday cards are a lot less as well, Endre

Oct 07, 2018 04:19 PM #19
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Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
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