Sliding into Fall, September Active Rain Challenge

Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

Sliding into Fall, September Active Rain Challenge

It has been far too long since I entered one of these contests and I told myself that I would get back into it this month and here I am. Though I am not sure if what I have to say about this is what some of the originators expected I think that it will be in line with the requirements.

Being a deeply spiritual person, I have a hard time with using Holidays to market my business. I prefer to keep them separate.

Also considering that the word Holiday has it’s roots in the words Holy Day, I also have a difficult time calling two of these events Holidays. Yet I do jump in with both feet in celebrating Christmas, Advent, and a few other lesser known real Holidays in the Fall and Winter.

I do write plenty of seasonal and holiday posts this time of year, mostly to promote the Holidays or events but not so much to promote my business.


The Christmas Season, and pre Christmas Season

During this time of Advent leading up to Christmas I do like to write several posts dealing with preparing ourselves for Christmas, all about promoting the Holiday, but little here about promoting our businesses.

And then after Advent, when Christmas really arrives I like to post a dozen or so Christmas related posts, some serious, some silly, and some promoting local events.

But again few promoting our business.

However, while people are reading my blog and Facebook page for these events I am sure that they see a few business related posts scattered in here, so I imagine that some marketing is accomplished without our really trying.


Thanksgiving Season

During this season I like to grab onto the theme of Gratitude, gratitude for what we have and the bounty that God provides for us.   I try for at least a dozen posts promoting gratitude and the many benefits to our psychological and spiritual well being.

Again these are not really related to building my business, but I am sure that they keep people coming back to the blog and fb page which inadvertently is likely to send them to a few business promotional posts.


Halloween, or Fall Season

Not a fan of the candy grubbing or creepy crap associated with Halloween, and I will save you the trouble of reading my 5000 word rant on this one by not writing it.

But I am a fan of Fall, a season that brings back many fond memories and continues to provide new ones each year.

I write dozens of posts extolling the virtues of this season as well as promoting various local events associated with it.

Few of these directly promote my business, but hopefully enough people will stop by to read them and read about a forest we are managing or a property that we are selling to make them all worthwhile.


A Bonus Event BOLDBold

Each fall something that we do that is directly related to promoting our businesses that we bring to Wisconsin is BOLD.

Bold is a marketing mindset type boot-camp that Keller Williams agents engage in to boost our marketing skills, burst out of our shells and take on Fall with a flurry of positive activity and energy at a time when much of the industry is taking a nap and getting ready for Winter hibernation.

Over 100 people from our Market Center as well as my leadership team will be jumping into Bold for 8 weeks this fall from October through December.

Last fall this exercise was more effective than all of our other efforts combined and we are sure that this will continue to be the most effective marketing effort that we do as we “Slide into Fall”.





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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think I’m finally getting into the swing of things for fall. Good luck with everything!

Sep 30, 2018 11:10 PM #1
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Bob Crane Thank you for joining us with this challenge and "falling into Fall".  Holidays have different meanings for us all and you so eloquently wrote about yours.  You know how I love to hear about gratitude for our blessings.

Have a wonderful week ahead!

Oct 01, 2018 06:26 AM #2
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Great 4th quarter marketing plan using your blog, Bob. I believe that not only our sphere, with whom we share our holiday wishes on a more personal level, but the consumer reading our blogs, get a glimps into our personal beliefs and passions via those blogs. Local events are great for sharing online - those are always my most visited posts as well.

Thanks for your entry, Bob!

Oct 01, 2018 06:33 AM #3
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Bob. I see you are now blogging with your son. That is nice as well.

Oct 01, 2018 08:45 AM #4
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

You will be busy enough with eight weeks of BOLD training. If you squeeze in a dozen posts a month for the next three months, you'll have a busy 4th quarter.

Oct 03, 2018 05:41 PM #5
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

It is beginning to look like fall here. I love the change of color and when the temps become cooler.

Oct 07, 2018 07:12 PM #6
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Bob Crane

Forestland Experts! 715-204-9671
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