Doing the Right Thing

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000
https://activerain.com/droplet/5fxr

One of my listings recently went under contract, quickly of course in this market.  As most of us do in this business, I have a short list of vendors that are on speed dial to make business quick, accurate, respectable and results oriented.  For that very reason, I hesitated to use a new photographer for this listing that's owned by a friend, an out of state real estate agent.  

 

Given the referral for the photographer by another vendor, I took a chance that this simple property would photograph easily as my business motto is the best online presence.  The "not knowing" how this new photographer would pan out was a bit unnerving, no matter that this was a lower price range of a home. 

 

So onward I met the photographer, after waiting and waiting and waiting for about 75 minutes.  You see where this is going.  I was told 5:30, then the time was moved up to 3:30, so I accomodated arriving at 3:30 but she didn't arrive until 5:15.  Not to open the door.  Heck anyone can install a contractor box with a code.  I was there to relay my expectations and what I wanted to see happen.  

 

No I'm not a control freak.  I'm a business owner with friendly expectations.  I didn't hover, I just offered suggestions - period.

 

Fast forward to receiving the photos.  Well, let's just say I've seen better, much better. I'm used to HD photos with a functional site to order a slew of menu items.  What I received were over-processed, blurry, crooked photos.  

 

Taking a deep breath, I simply replied one sentence in my email, "I can't use these and have to order from someone else."  

 

I'm never one to make anyone feel inadequate.  The coach and mother in me would NEVER talk down to anyone, I don't care who they are or what profession.  

 

Take a Stepping back, I decided that these might be salvageable if I could edit them.  So I started editing them with good results after a few minutes and decided to upload them.

 

In Arizona, we now have what's called "Delayed Status" otherwise known as coming soon. The status is meant to allow us to market homes fairly to everyone on the MLS, WITHOUT showing the property.   This listing had been in Delayed Status for about 5 days.  The status was set to go to Active on the 28th.  That morning, we were live with no photos. 

 

It's always my policy to have photos labeled, in order, and ready to go before we go live.  Not wanting to return the status to Delayed, I scrambled and made the photos work.  

 

Showings happened in less than an hour and we were under contract shortly thereafter, giving fair time to everyone to show the home.

  

Immediately following I wrote an apology email to the photographer, along with the site I normally use for photos for her to see what I'm used to seeing.  What I had seen wasn't the best work that she might have produced.  But it wasn't up to be me to be judge and jury. It was my duty to guide her to create better photos and to succeed in making great photos for others.  That's what any of us should be doing, helping others to succeed, raise the bar but not too high to achieve.

 

She responded positively and I hope to help her understand what photos work best in this industry.  Lesson learned -  for me!

  

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HomeSmart Elite Group                                  

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Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I didn't use my regular photographer because this was  a lower priced listing and a good opportunity to try a new photographer Sheila Anderson , but not doing that again!  I'll stick with my main company from now on.  The new one was a referral so giving them a shot. Thank you for commenting!

Oct 02, 2018 01:19 PM #15
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Carol Williams !  Since she's new to the industry she could really end up on someone's bad list.  Best give a girl a hand and hope she can take constructive criticism.  Thanks for commenting!

Oct 02, 2018 01:20 PM #16
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true Myrl Jeffcoat !  We never get a second chance at a first impression :)

Oct 02, 2018 01:21 PM #17
Rainmaker
3,604,351
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

My pleasure Jan. lesson learned.    

Oct 02, 2018 01:21 PM #18
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks Anna Banana Kruchten CRB, CRS 602-380-4886 !  I'll remember that if I ever run out of options again.  I typically use virtuance.com as they have several photographers .  This new one was a referral - won't do that again! Great seeing you last night.  Next time - you pick the location.  I wasn't as impressed this time with the food.  Great catching up with you.  Tell Gary hello!

Oct 02, 2018 01:22 PM #19
Rainmaker
4,442,844
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jan,

I am happy it all turned out well for you.  We constantly mostly great photos when are doing the creative end of a website, and sometimes, we just have to send them back especially when there is a tree in front of the house.  A

Oct 02, 2018 01:41 PM #20
Rainmaker
1,521,497
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Jan, I'm glad it ended well but, it sure didn't start out well. I'd take the less than stellar photos better than the waiting. I cannot stand when someone isn't on time. I'm very partial to the photographer we use, they've grown a lot in the past couple years but, still offer excellent service and amazing pictures. I think the new one you tried is blessed that you gave constructive criticism and it says a lot about you that you not only apologized for the first email but, that you also took the time to email again. You're a class act. 

Oct 02, 2018 01:52 PM #21
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Ron and Alexandra Seigel.  Trees need to be a frame in a picture as far as I'm concerned!  Thanks for commenting :)

Oct 02, 2018 03:46 PM #22
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Amanda S. Davidson !  I'm a big believer in karma and if I've done something that doesn't benefit someone else, then it's gonna come back and bite me.  Real estate can be a small community and I'd rather been seen favorably ball the players than terribly by some.  She has a good heart and I know will work to improve her game going forward.  Thanks for commenting!

Oct 02, 2018 03:48 PM #23
Rainmaker
3,814,009
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Jan Green,

I use Virtuance and have a favorite photography and never deviate..they are always top notch HD photos! I did once and so regretted it. You were kind and did the right thing and I'm sure she has learned alot under your guidance.

Oct 06, 2018 05:11 AM #24
Rainmaker
1,776,969
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Jan, I applaud you for taking the time and having the consideration to contact the photographer and give constructive feedback. That's an act of kindness that would be overlooked by many.

Congrats on the sale, too!

Oct 06, 2018 09:17 AM #25
Ambassador
1,924,650
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Missed this one Jan Green  glad Carol Williams  featured this in SCS

Oct 06, 2018 12:19 PM #26
Ambassador
3,986,469
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Jan

I'm glad it all turned out well for you and your client. I'm sure the photographer appreciated your taking the time to provide helpful feedback. Being late like that is a problem. If that is her normal MO she will not get far in her photography business!

Jeff

Oct 06, 2018 01:28 PM #27
Ambassador
2,991,543
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Glad you went under contract quickly. Nice of you to give the new photographer the opportunity and some guidance. Now find the very best for yourself and your clients.

Oct 07, 2018 10:29 AM #28
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Dorie Dillard CRS GRI ABR then you are also used to great photos.  Love Virtuance and their systems in place to make business easy!  Kudos to you and thank you for commenting! 

 

Oct 07, 2018 11:34 AM #29
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Lottie Kendall Thank you!  This photographer is also new realtor and in our Leadership Academy training class. I felt it the perfect opportunity to show her the best way to practice business.  Positive,  constructive criticism goes a lot farther than negativity!

Oct 07, 2018 11:36 AM #30
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Hannah Williams !

Oct 07, 2018 11:36 AM #31
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You're right Jeff Dowler, CRS .  It was frustrating.  I filled my time by going to get a key made after I learned she was still on the other side of town, so at least it was constructive wasted time!  

Oct 07, 2018 11:37 AM #32
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Margaret Rome, Baltimore Maryland .  I spent a little time with the seller while she was here in town, cleaning windows, taking down screens, etc.  Making a home appear move in ready works every time!  The photographer won't be used again, as I'll go back to my standby! 

Oct 07, 2018 11:38 AM #33
Ambassador
2,991,543
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Jan Green Again you gave her a chance and you already know...time to say NEXT 

Oct 07, 2018 12:45 PM #34
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