Home Builder Marketing Tips: Using Social Media to Increase Leads

Industry Observer

Inasmuch as social media is popular with e-commerce businesses, no one should undermine the power it has in the construction industry. As a home builder, you should not miss social media in your marketing arsenal for three major reasons:

First, you can use the platforms to improve your customer size. When you properly advertise your business on social media, you get more likes and followers. These are translated to new customers.

 Secondly, the platforms allow you to engage your existing customers, therefore making them more loyal to your business.

Lastly, social media gives you the opportunity to understand the customer community. You should know how the home buyers think. Through their suggestions, you become aware of what to do to satisfy their home needs. In the long run, you achieve more leads and your business grows beyond bounds.

Social media marketing for home builders is generally not easy as there is so much competition. However, with a little bit of creativity, you can reach the right customers and enjoy more leads.

But first, you need to be where the customers are. So, ensure that you have a business account on Facebook, Pinterest, Instagram, Twitter, and many other leading social platforms. Once you have active accounts and followers, here are the tips that you need:

  1. Share Images of Your Constructions

How can your social media followers tell if you can live up to your promise? Customers generally want proof and there is no better way to convince them than providing videos and pictures of your recent constructions. Let them see the kind of houses that you build. If what they see is good, you are likely to have more interested customers who will want something similar.

  1. Include Giveaways in Your Marketing

If there is a quick way to get more social media followers, it has to be through giveaways. It doesn’t mean that you should give out a home for free, but you can give things that are home-related and ones that will push the customer to consider seeking your services. For example, you can promise antique art, luxury towels, or weed controllers. If the offer is a great one, the customers will approach you in large numbers.

  1. Interview Your Active Followers

If you want to turn your active followers into dependable customers fast, you should know what their expectations are. Ask them these questions:

  • What’s preventing you from building a new home?
  • What don’t you like about custom home builders?
  • How do you want your dream home to look like?

Using their suggestions, come up with offers that they can’t resist and share with them via the platform.

  1. Share Curate Content

Lastly, customers always want to know something new about the construction industry. They look for information pertaining to new house designs, trendy interior decors, and the latest construction laws. If you share such information with them, it’s easy to convince them to consult you.

Clearly, there are so many ways to use social media to the advantage of your home building business. You just need to know what your target audience wants from you. Using the above marketing tips, it should be easy to encourage more leads.


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Tom Evans

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