When we first opened Joy Daniels Real Estate Group 8 years ago, we invested a lot of time and attention into our branding and marketing. This included photos of myself and the team. I have relied on those initial photos for years until early 2018, we decided to refresh our signage which meant new photos.
So my "old" photo is from the spring of this year. And funny story – I was not able to style my hair due to a recent injury and my husband actually styled my hair that day! Our marketing is so important we want to be different, so we have come to recognize the importance of Celebrity Endorsement. So for my new photo I chose a candid shot from this past week when I filmed a commercial with Barbara Corcoran. It was a fun day spent in a studio in NYC which is quite the change from my normal work days! This time my hair was “professionally” styled!
I think this photo is fun and relaxed which is a nice change from the typical staged photo.