Earlier this year we asked the question "Do Billboards Work?". And in some markets they do, some markets they don't.
What about this question:
Do you still get calls from your signs?
We know not everybody is going have a budget for a billboard, or even consider using a billboard. However, it is standard practice in real estate to put a "For Sale!" sign in the front yard of all your listings. It's great for advertising and brand recognition...but...does it mobilize potential leads to call you?
If you don't...we have a few suggestions on how to get more calls...
1. Place a Solid Call to Action:
Want to learn more about this listing? Call me now!
Curious what your home is worth? Send me a text!
See other homes in Denver, visit my website!
All of these are solid examples to convert eyeballs to real estate leads.
2. Don't Be Afraid to Stand Out:
You can use the standard sign posts and signs to look like the other agents in your brokerage. Or even the other agents in your city...but when was the last time you saw a purple sign post? Be that purple cow! Be a little different to stand out amongst the standard convention of signs. Pinwheels, state flags, halloween decorations...these will help your signs be seen.
3. Include Social Media Links
A jogger (or trick or treating family) traveling past your listing is very likely to have their phone on them. Social media links are a great way to build your audience (and future income). If nobody knows that you have an Instagram profile, nobody is going to follow it. Your signs are a great way to build that following.
4. Be Consistent
You will hear this for everything in entrepreneurship. Consistency is the key to success. Still don't have calls from your signs? You'll get one eventually as long as you regularly put up signs for each of your listings.
So what about you? Do YOU still get calls from your listings? If so, do you have any tips to share with the community?
And if you wanted to learn how to craft effective Call to Action phrases, then click here to get more leads.