Realtors, what type of Database Management are you using

By
Mortgage and Lending with Greenpath Funding

 

 

As a loan officer, I always ask Realtors what type of database management are they doing. I hear I mail out a Christmas card or a have them on an email program. Some even have their database on a monthly postcard system. (but not many)The ideal program is a postcard a month and a phone call quarterly. I call the phone call the intelligence gather opportunity. This way you can stay ahead of your people needs. You want to be finding out who has a child on the way and needs another bedroom, who has a job transfer coming up or the unfortunate divorce. With this information, you can be ahead of the game and start helping out your buyers and seller early on. This will normally prevent them from calling the neighborhood farmer or go to an open house and establish another relationship. Then you have competition that could have been eliminated. The worst feeling of major frustration is when you find a competitors sign in a friend or past client’s front yard. Many agents spend more time developing new relationships then staying top of mind with their current database. Most people feel uncomfortable to place the first phone call since so much time has passed since the closing of their home. It is better to make the call and be a little uncomfortable, so you can strengthen the relationship. In the2015 Car survey, 85% of the buyers said they were very satisfied with their agent and would refer their agent to family and friends. Only 17% reused the same agent for the second time. Because of taking the relationship for granted and not staying in constant communication with their clients this big disparity exists. Other words most agents could improve on the job of database management and not miss out on opportunities they could have had.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Industry
Location:
California San Diego County San Diego
Tags:
realtor
financing
realestate
forsale
sellers
homebuyers
homes
mortgage
loanofficer
realestateagent
newloan
lookingforloan
interstrates

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
3,976,051
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have a very simple one that I made myself  before I had a computor and then modified it

Oct 07, 2018 04:46 PM #1
Rainer
355,180
Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Sells Real Estate!

Hi, Randy Nathan and welcome to ActiveRain. This is something that we all need to work on, ALL the time! You're right that it is better to pick up the phone even after being out-of-touch and letting the person know that you're thinking of them and wanted to know how they are doing. That way, they'll be thinking of you, too! Something I'm trying to improve in my daily activities!

Oct 07, 2018 05:34 PM #2
Rainer
486,498
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Randy,

A couple of the systems I have used went by the wayside, so looking for something new myself. Currently have one, but not entirely happy.

Oct 07, 2018 06:19 PM #3
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
4,899

Randy Nathan

Ask me a question
*
*
*
*
Spam prevention