Following The New Niche - A Renewed Passion For New

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

When I first started in real estate, I had no idea what I was getting into!

It Started in Barrington

As the months went buy I decided to focus on Barrington where I live. Barrington is not a big area, medium I would say, but tons of competing agents and I was warned off it so many times. You'll never make it. I wanted to be the online queen and I think I managed that. I made it but did I make it enough? Looking back, not quite but not bad.

Along Comes a Horse Property Niche

During my journey I dabbled at the horse property niche but I failed to do what one internet expert advised and he was probably right. I would have been wise to have followed his lead. The horse property was not a big enough niche to feed the barn, so to speak. So after putting a website together for it, I found my own website ranking higher so I killed the new one, twice I might add, before just letting my niche sit. My webpage still ranks number one for Barrington horse property. I think I get about 1 sale every other year now. It was never more than 1 a year.

Switching it Up After Several Years Drifting

Now as I start planning a new house build for hubby and I to retire to in Wyoming; my focus is zooming into new construction. Before I got into real estate my husband and I built a house in Barrington. It was fun but we sold the property because I realized I wanted more land not less and was not prepared to give it up. We actually moved into the property for a month, then moved back to the one we live in now.

I have 2+ acres, my new Wyoming property is 35.78 acres, so I should be happy!

The experience of building a new home created a lot of blog content and over the years has fed me a steady supply of buyers, not huge but more than the horse property niche. And I have learned more. Barrington is pretty much a sewn up community as are many others here. Not much land left. However it does surprise me at times how much new construction is available and how much land for individual builds.

With a buyer I am working with now, I was introduced to a builder who may build this buyers home, yet to be decided as we negotiate a lot. The builder and I hit it off. We see eye to eye. He wanted me to list 5 properties in Lake Barrington in May but that did not pan out and he has to wait until next year before he can give them to me, if at all. Investors own the land and they may not like the results he has achieved so far. Nothing.

Not to worry, I have listed two with him in nearby Palatine and we have put together some great properties and extras for buyers; something other agents have never done for him. So far those two properties have yielded 2 enquiries from agents and 4 from me, two of which are currently reviewing their build contracts to move forward!

My builder is impressed that I can leverage his homes and my website to create real leads. This in a market that is not really hopping, never has been.

I am into New Construction as My New Niche

I am now focusing on new construction on my website. I am working through a plan to outline all the new content I am going to add and create the right balance in the site structure. My home page is being edited to reflect my new passion.

Of course I still serve horse property buyers and other buyers and sellers in Barrington but the passion for new construction has risen to the top.

After carefully reviewing all aspects of this niche, for me it should fulfill the need for my prefered yearly activity. It will allow me to start some focused writing and make sure I have enough time for everything else I have on my plate including, dogs, new house, SEO clients, wordpress themes and whatever else comes to mind!


Don't Be Afrid to Change Your Niche

I'll admit it's hard to let go of the idea of general real estate but following or changing a niche does not mean you exclude others, it simply means you have a focus. 

When it comes to marketing online, the job is so much easier with a niche. My friend Kathleen Daniels serves the probate niche in San Jose and Santa Clara County, California. Kathy Sperl-Bell in Delaware has an awesome company the specializes in Active Adult Homes and because it's more prevalent in Oregon, Catherine Ulrey specializes in Equestrian and her horsey site is at HomeswithHorseSense.

Niche marketing is not as hard as general, especially online; but it is sometimes hard to let go of the old and switch to the new. We can have a feeling of desperation in case it fails. I say, just go for it.

Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing

Spam prevention
Show All Comments
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Good for you, Corinne. In this competitive market a niche is going to pay off. There isn't too much room for niche marketing in L.A., it's niched out. I shall have to dig until I find something no one else is doing.

Oct 08, 2018 03:26 PM #1
Peter Mark SEO Services
PeterMarkSEO - Holiday, FL
Full Time SEO

That's a great niche.  I worked for Dartmoor homes up that way a while back doing their virtual tours for the new homes. Their rooms were huge. Great move!

Oct 08, 2018 03:46 PM #2
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Hello Corinne,  What's the term ... riches in niches? 

I've certainly been around the block a few times with my probate niche. Thank you for the shout out!  I greatly appreciate it. 

My probate site has challenged me beyond words ... yet I will not give it up. I have the passion for it. 

If you are back into offering SEO services, I could sure use your help.  

Congratulations on the Feature Post! 

Oct 08, 2018 04:14 PM #3
Sajy Mathew
Coldwell Banker Residential Brokerage - Lancaster, PA
Making your real estate dreams become a reality!

Congratulations on your featured post.  Something I have been considering for a while.  Have not taken the steps forward yet though.

Oct 08, 2018 08:23 PM #4
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Niching is where it is at and of course, you know that:). When I first started blogging back in the day- it was short sales. That niche kept us from going under while thousands of agents left the business. I will always be grateful for niches. I know you will be very successful in your new construction niche! 

Oct 08, 2018 09:17 PM #5
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Corinne - what a smart post! Well-written and nicely organized.  This post is a must read. 

Oct 09, 2018 03:13 AM #6
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Corinne Guest,

I couldn't agree more with what Michael Jacobs commented. Your post is  a must read..Congratulations to you for moving forward with your new niche.

Oct 09, 2018 03:50 AM #7
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Niches and our expertise evolves.  I started with just patio homes and then realized it wasn't patio homes specifically most buyers wanted, but a low maintenance lifestyle, so add condos and townhomes to our options.  And new construction too because there's always demand for new vs. used homes.  In my case, my niche contributes about 1/2 to 3/4 of our annual business.  Bill

Oct 09, 2018 04:09 AM #8
Richard Weeks
Dallas, TX
REALTOR®, Broker


Congratulations on your featured blog.  Well deserved and keep them coming.


Oct 09, 2018 04:32 AM #9
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Corinne is minding her business....

Oct 09, 2018 06:42 AM #10
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

You've always impressed me with your intense desire to evolve, Corinne Guest ... you're constantly stretching .. learning new things.  I learn along with you when you share your knowledge and expertise and that is very appreciated ...

Best of luck in all your new ventures ... and in the new future home ...


Oct 09, 2018 10:54 AM #11
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

That is awesome Corinne Guest !

It sounds like the new construction niche will work much better for you. And with your online technical expertise your website is already ranking - I just checked and you're on page 1 with no other individual agent ranking until the next page. Good job!

Oct 09, 2018 12:01 PM #12
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

My niche used to be short sales, too, although I started by selling homes in Land Park in Sacramento.

Prior to that I thought I would focus on Land Park. What I discovered was a rigid vision, I set the bar too low.

Instead, I needed to expand, broaden my horizons, and just go for Sacramento. And now I rank in the top 10 agents in Sacramento. Even though short sales are long dead.

Oct 09, 2018 01:05 PM #13
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

It's obviously been a while since I stopped by, I was quite surprised to see this. Good for you. You always knew the value of niches. I'm glad you've found one in new constuction that renews your passion in the game. 

Oct 09, 2018 02:42 PM #14
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

I agree that new construction can be a great niche - I'm considering focusing on that when I move to my next area as well!

Oct 10, 2018 03:09 AM #15
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Corinne, you have switched gears into a new niche.  Congratulations and hope it continues to do well for you.

Oct 10, 2018 04:39 AM #16
Indy Home Vault
Indy Home Vault - Westfield, IN
Indy Home Vault

Great Post!

Oct 11, 2018 12:45 AM #17
Chuck Willman
Utah Homes - Alpine, UT
Utah Homes

That's a good niche. So many agents don't like new construction because they may have to wait a while for that commission. As long as an agent devotes time to the niche they can enjoy a pipeline that has a predictable future income. I have found that competent new home buyer agents tend to have a very happy client base for referrals.

Oct 11, 2018 08:59 AM #18
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

It is great to find a niche.  We have a niche of long time investors looking to shuffle their portfolio and buy new construction using the mass amounts of equity built up over the last ten years.  

Oct 17, 2018 01:25 PM #19
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Corinne Guest

Barrington Lifestyles
Ask Barrington Realty Company
Spam prevention

Additional Information