Relationships are key to any successful real estate business. While you know you need to take the time to build a report with every client, putting that truth into practice isn’t always so easy. Agents have busy, hectic schedules and are often juggling multiple buyers and sellers at once. They also have to constantly consider nurturing the relationships of those they’ve worked with in the past, as well as new clients and referrals.
While there isn’t an exact science to building better relationships, here are three real estate relationship building mistakes to avoid, no matter how crazy your schedule may be:
1. Having a delayed reaction.
We live in a society that expects fast results. If a potential new client or referral contacts you, whether it’s via email, phone call, or a lead generation form from your real estate website, you need to make sure you follow-up as quickly as possible. That’s why IXACT Contact sends you an immediate email alert and offers you the ability to automatically capture leads coming in through a contact form on your website or other lead generation tool directly to your database. IXACT Contact will also instantly sending them a message to let them know you will touch base with them shortly.
2. Looking forgetful.
Clients want an individualized experience. That’s why it’s important to take detailed notes whenever you interact with them. More importantly, you want to take the time to review those notes prior to appointments, phone calls or follow up emails. With IXACT Contact, you can keep a detailed record of all client interactions. You can also set automatic Birthday and Move-In Anniversary reminders so you never forget one of those important dates again.
3. Failing to be a resource.
Home buyers and sellers look to their real estate agents as a beacon of knowledge. If they need a resource, whether it’s a referral for a home inspector, a mortgage lender or a contractor, you should be able to provide it. Take the time to build relationships with service providers in your area. When a client has something done on their new home, ask who they used and what their experience was. Continue to build your business directory and prove to your clients that you are an expert they can trust and depend on.
Building relationships often begins with being organized. A real estate CRM such as IXACT Contact can help you not only keep track of your business, but your relationships as well. Avoid losing valuable clients. Start your FREE 5 week trial of IXACT Contact now.
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