5 Tips for Maintaining a Successful Blog

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5 Tips for Maintaining a Successful Blog

Nearly every website comes with a blog component. Having a ready-made platform for your posts is the easy part. Maintaining a successful blog, though, can be a lot more challenging. Factors to consider are developing a focus, gaining popularity, and how your blog looks and "feels".  Knowing how to promote your posts to a large audience is challenging.

Many factors go into creating and maintaining a successful blog. Here are 5 basic tips to help you create the best formula for your blog.  


Posting on a Regular Basis - Consistency is the basis for any endeavor. It forms a habit and builds upon effort. Initially, readers will find your blog through promotion; email, social media, word of mouth, etc. By posting consistently, your readers will refer back to your blog with an expectation of new and interesting content. Readers quickly lose interest in a stagnant blog.


Length of a Post - The length of a post varies considerably based on the subject and your target audience. For SEO purposes:

According to Searchengingland, longer content (1,000+ words) tends to help websites show up in search results. Forbes indicates that an average of 600-700 words per page is optimal for SEO. (Jan. 2018)

Short blogs should not be discounted. Even a relatively short post can keep your readers interested.  People are busy and want to be able to get a lot of information without having to read a long post.  A lot of times long posts get put in the "I'll read this later" category by the reader.

Search engine optimization and ranking should not be ignored either. Shorter posts, though, are acceptable and will keep your short-attention-span readers interested and returning for future reads.


Speaking of Post Lengths - Keeping search engine optimization and ranking in mind, there are ways to get the search engine's attention while catering to busy readers.  This includes formatting your content.  Break up your text with quotes, graphics, bullet points, and asides. Bullet points draw the reader's eyes to the specific information they are most interested in.  Asides are information provided in addition to what you're writing about without adding more text to your post.  This could be in the form of an external link to an article or to one of your previous posts.


Know Your Audience - Successful blogs focus on their target market. Your post topics will have an exclusive focus on information that is of interest to your niche. In addition to writing relative posts, you'll know how and where to promote them for maximum exposure.

Add your blog to Google Analytics. Find out what topics resonate with your readers and continue writing and expanding posts in that vein.


Evaluate What Works - Take a look at the design of your blog. Is it easy to read? Is it formatted correctly? How is the information being received by your readers?

The Search Bar -  Include a search bar on your blog. Readers want to be able to search for the topics they're interested in.

Subscriptions - Include a subscription form and RSS feed subscription opportunity.

Sharing - Include social share buttons on each post.  Social sharing is a great way to gain exposure to people you may not otherwise be connected to.

Comments - This is a personal choice. Unfortunately, spammers are experts at exploiting comment forms. You may prefer to forego comment forms for that reason. Instead, promote your posts on social media and via email marketing. You'll still get direct exposure without having to deal with spam.


Is it time for a blog reboot? Incorporate these 5 tips for maintaining a successful blog and see a quick and positive change. If time's not on your side, give me a call. We can help!  


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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Pam sharing her welcome wagon abilities

Oct 12, 2018 06:28 PM #8
Keller Williams KW NYC & Landmark II - Manhattan, NY

This blog article on creating effective blog is quite informative. so much encouraging, Pamela. I read this article twice till end. Looking forward to effectively implement. Thanks.

Oct 12, 2018 07:34 PM #9
Coldwell Banker Preferred - Exton, PA
For All Things Real Estate!

We all know bloggins works, but many including me fail to make it a part of their strategy.

I will follow your fantastic tips and start writing my weekly blog. I always learn something of value daily here!




Oct 12, 2018 08:21 PM #10
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Cosistantancy plus the evergreen content is great combo in my book as well! Great post!

Oct 12, 2018 09:26 PM #11
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

All good tips, Pamela. The subject of post length is frustrating. Last week I read that if we want Google to notice us, a post should be 3,000 words!

To that I say "Yikes!" I might make that happen once a year.

Yesterday I had a long talk with my son, who is working on his wife's site. He's trying to follow Neil Patel's advice - which is to write 1,000 to 1,200 words.

I just write, and when I run out of something to say, that's how many words it is. I refuse to add fluff just to up the word count.

Oct 12, 2018 09:46 PM #12
Rick Irving
My Texas Home Real Estate - Fort Worth, TX
Rick Irving Knows Real Estate

Pamela, Thank you for the great tips! One of the issues I have is consistency. Like many others, I have a million ideas written down but don't take the next step. What would work for me is to time block and write about 4 blogs ahead. Then make it a habit each month to stay ahead 4 blogs each month. Thanks again for the post it has me thinking I need to be consistent in my writing!

Oct 13, 2018 02:22 AM #13
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Thank you Pamela!  I am always interested in learning more about this topic of Blogging.  I am not the best at it but I try ot learn all I can.  I recently attended a seminar for social media.  In the end, the pitch was to buy their software that links several of your social media tools together with content starting with a blog.  It was rather expensive to buy but the key is consistency as you said.  Thanks for always posting helpful information!

Oct 13, 2018 03:32 AM #14
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

We know you care..thank . you for the share !

Oct 13, 2018 07:05 AM #17
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Thanks for these reminders for best results from our blog posts. It seems the length has changed for maximum SEO.

Oct 13, 2018 07:26 AM #18
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela

Thanks for the great tips for our blogging. It takes some effort to keep the content fresh on a regular basis. Writing longer posts is often a challenge but I get one in now and then.


Oct 13, 2018 07:50 AM #19
Mitch Claymore
RealtyPLR.com - Wolfeboro, NH

Pamela - great post! On the oft-considered subject of SEO for post lengths, we've always assumed the only sure-fire optimum length is what the majority of human readers respond to. Since the algorithms that the search engines use can change daily, and since their purported goal is to reward searchers with meaningful content, the way the engines have to measure that is by seeing how long readers stay on a site they've recommended. Today (as you point out) that means shorter = better. We think 300-400 seems to be optimal; longer posts will get longer reads, but fewer and fewer folks are willing to give most posts that kind of time commitment.

Oct 13, 2018 08:38 AM #20
Stephen Turner
Burkentine Realty Group (Burkentien Builders) - York, PA

Great post and I have seen some great comments here too. I would advise a mix of some posts in the 300-400 word range with others in the 1,500-word categories. With length, keyword, and scheduling becoming so important to blog visibility, I find myself having to outline out a post and keywords first, and then assembling it into the format of an article. 

Oct 13, 2018 10:08 AM #21
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I do like the idea of giving USA Today type of posts on topics of interest.  I'll definitely add more 1000 word posts now that I have read your post!

Oct 13, 2018 10:53 AM #22
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Pamela, thank you for keeping us up to date on a good blog post. It's hard to stay on top of all the changes. I agree consistency is important. It's always hard to find enough time in the day.  Blogging is always a priority as it drives the most traffic to my website.

Oct 14, 2018 01:05 PM #23
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

There are some great tips here Pamela Cendejas  so glad that Carol Williams  gave it a SCS review

Oct 14, 2018 01:35 PM #24
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Pamela. Great tips as usual. I'm getting back into the consistency mode..that is key. I'll also start adding some longer posts to the mix...I've been pretty lax on those posts. 

Oct 15, 2018 09:06 AM #25
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing blogging tips.  I certrainly can use some and starting blogging smart

Oct 16, 2018 04:05 AM #26
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Great Tips for those of us that try to blog consistently. I have allowed comments on my blog and Wordpress usually flags any spam  for my approval before it goes live.

Oct 16, 2018 04:21 AM #27
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Blogging is a serious commitment if you want to do a good job.  I need to up my game a bit more lately.

Oct 16, 2018 07:03 PM #28
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

That is a good point on blog posts being 600-700 words for SEO purposes.  I have to make sure I am getting closer to that number.  

Oct 17, 2018 01:14 PM #29
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