5 Tips for Maintaining a Successful Blog
Nearly every website comes with a blog component. Having a ready-made platform for your posts is the easy part. Maintaining a successful blog, though, can be a lot more challenging. Factors to consider are developing a focus, gaining popularity, and how your blog looks and "feels". Knowing how to promote your posts to a large audience is challenging.
Many factors go into creating and maintaining a successful blog. Here are 5 basic tips to help you create the best formula for your blog.
Posting on a Regular Basis - Consistency is the basis for any endeavor. It forms a habit and builds upon effort. Initially, readers will find your blog through promotion; email, social media, word of mouth, etc. By posting consistently, your readers will refer back to your blog with an expectation of new and interesting content. Readers quickly lose interest in a stagnant blog.
Length of a Post - The length of a post varies considerably based on the subject and your target audience. For SEO purposes:
According to Searchengingland, longer content (1,000+ words) tends to help websites show up in search results. Forbes indicates that an average of 600-700 words per page is optimal for SEO. (Jan. 2018)
Short blogs should not be discounted. Even a relatively short post can keep your readers interested. People are busy and want to be able to get a lot of information without having to read a long post. A lot of times long posts get put in the "I'll read this later" category by the reader.
Search engine optimization and ranking should not be ignored either. Shorter posts, though, are acceptable and will keep your short-attention-span readers interested and returning for future reads.
Speaking of Post Lengths - Keeping search engine optimization and ranking in mind, there are ways to get the search engine's attention while catering to busy readers. This includes formatting your content. Break up your text with quotes, graphics, bullet points, and asides. Bullet points draw the reader's eyes to the specific information they are most interested in. Asides are information provided in addition to what you're writing about without adding more text to your post. This could be in the form of an external link to an article or to one of your previous posts.
Know Your Audience - Successful blogs focus on their target market. Your post topics will have an exclusive focus on information that is of interest to your niche. In addition to writing relative posts, you'll know how and where to promote them for maximum exposure.
Add your blog to Google Analytics. Find out what topics resonate with your readers and continue writing and expanding posts in that vein.
Evaluate What Works - Take a look at the design of your blog. Is it easy to read? Is it formatted correctly? How is the information being received by your readers?
The Search Bar - Include a search bar on your blog. Readers want to be able to search for the topics they're interested in.
Subscriptions - Include a subscription form and RSS feed subscription opportunity.
Sharing - Include social share buttons on each post. Social sharing is a great way to gain exposure to people you may not otherwise be connected to.
Comments - This is a personal choice. Unfortunately, spammers are experts at exploiting comment forms. You may prefer to forego comment forms for that reason. Instead, promote your posts on social media and via email marketing. You'll still get direct exposure without having to deal with spam.
Is it time for a blog reboot? Incorporate these 5 tips for maintaining a successful blog and see a quick and positive change. If time's not on your side, give me a call. We can help!