When you successfully close a deal, do you have a go-to closing gift that you use? If so, that’s great – as long as it takes the homeowner’s tastes into account.
The truth is, a lot of us see the closing gift as a marketing opportunity – and it is – but we take it too far. The homeowner doesn’t want our logo on a clock!
Instead, think about what drew them to the home. What were they excited about? Then, try these ideas – with a bit of marketing tastefully thrown in – for gifts.
An Illustration of the New Home
This gift is especially exciting to first-time home buyers. An engraving, sketch or watercolor of the home is simple to order online. Northwest Gifts and Give a Masterpiece are two good options!
Below the picture, you can put their name and the date, such as “The Smith Family, 11/01/2018.”
On the back, you can tastefully leave a business card label so that they remember who gave the gift and how to contact you again if needed. Also, it makes it easy for them to get your information for a referral!
Personalized Wine or Grilling Gift Set
Depending on the family’s tastes, a personalized wine gift set or grilling set can be very welcome. If the backyard was a major draw for the buyer, why not get them a personalized set of grilling tools?
You can find folks who custom-engrave these sets easily – often, they are offering sales around Father’s Day as well, since that’s another important market for them!
On the other side, perhaps they really enjoy a glass of wine after work. A wine gift set with a corkscrew, stoppers, and glasses would go very well with a bottle of local wine. They might especially enjoy a local vintage if they just moved into the area from out-of-state!
Throwing a Housewarming Party
One of the most important things you can do for your real estate business is gain referrals from your current customers. One great way to do this, while celebrating your clients at the same time, is to throw them a party!
Use the home’s price point to determine how fancy the party should be. It can be as simple as bringing pizza on moving day or grabbing some sandwiches or as fancy as having an upscale restaurant cater.
If you’re planning this on moving day, don’t forget lots of cold water, along with paper plates and napkins. However, it might be easier to network and connect a couple of weeks later when things have calmed down.
You can make a lot of positive connections and even hand out business cards, but don’t make the event entirely about you. Remember, you’re celebrating your client!
A Gift Card Basket
A neat way to welcome someone to a new neighborhood is to give them a variety of gift cards from local shops and restaurants. Consider a local coffee shop, donut shop, sandwich place, or restaurant.
You can create a gift basket easily with two or three gift cards along with some cute coffee mugs – perhaps personalized with the family name. Or, if there’s a local gift shop, you can pick something out there!
A set of gift cards gives the family a great way to explore the new area while getting a head-start on cost. It doesn’t have to cost you a fortune, but it means a lot to the family!
Whatever you do, be sure the gift is about the client rather than about yourself. There’s nothing wrong with tasteful marketing or asking for referrals, though!
What’s your go-to closing gift? Share in the comments!
This article originally shared on PrinterBees' Real Estate Marketing Magazine.