Everybody holds the power to be truly authentic in their work, family and personal relationships. Yet, I am continually amazed at all of the excuses I hear for not employing that power. In fact, some real estate agents go so far as to hide their own personality behind a mask. A mask that they think others want to see.
They study scripts and memorize words, trying to become a "salesperson."
Because as agents we continually show up for a new job every single day, some fear competition. Agents can spend endless hours watching what other people do and they try to emulate those agents, when the best thing they could possibly ever do is be themselves.
Still, they refuse. They are holding that winning ticket and they want to burn it. You can read more in my personal blog today at this link: Authentic Realtors Display a Voice of Reality and Reason.