Recently on vacation the tour company offered "skip the line" tickets to some high traffic attractions such as Rome's Colosseum. We could go online, reserve an entry time and purchase our ticket weeks in advance of the visit, then at the appointed time go straight in. When you've got very limited time for sightseeing, time is at a premium and those skip the line tickets made the difference between getting inside versus spending our alloted time just standing in line or only seeing the outside.
Make you wish there were "skip the line" options for things in regular life too??
What if I told you that for a mere 4 payments of $199 each that I could teach you to skip the line to getting blogging results??
Cost too high? Well for today only I'm going to spill the beans for NO COST!!! But I will NOT throw in a Ginzu knife or a Shamwow!
Here's the "secret" to skipping the line blogging and getting quicker results from your efforts:
Write to your target audience with UNIQUE, HIGH QUALITY information that they can't find elsewhere.
Seems too simple to work? It's not.
Every day we have choices and those choices put us at the back of the line or skipping to the front of the line because we did the advance work to get results.
- Blog or not blog.
- Write for fun or write for business.
- Half ass it or go all in.
If you've got a target audience, obviously the more you supply content they need the more likely you'll get results.
If I review my last 30 days of posts, they break down as follows:
17 niche or market reports (this category is my bread and butter)
9 fun/general topics (not likely to cause my phone to ring, but may still provide useful information and can be used to build FAQ pages on my site...something I'll get to someday!)
4 Ask An Ambassador posts such as this one. They're not meant to make my phone ring (unless you've got a referral for Ohio and you remember my name!).
Now what I will say is that every one of those posts has a purpose. They may be strictly business and directed to our patio home niche, or the fun/general ones may be to provide some insight into our personal lives (yes we have beaucoup pets, we like flower gardening, we know our business and our market, etc.) and hopefully create a common bond with a potential client.
Blogging works for me. I'm not going to be the #1 agent in Cincinnati, but my niche blogging provides at least half my annual business. I've got a queue of patio home buyers that I'm helping find that Goldlocks just right home. Some will happen this year, some will happen next year. And others? They haven't read my evergreen posts YET, but they will, and then they'll call :)
That targetted blogging lets me skip the line and for what I target, get in front of the other 6400 agents in my local market. They can stand in line waiting for general admission, I know what I want, where I'm going and how to get there! And you can do it too!
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz