Ask An Ambassador: Skip The Line Blogging

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

 Rome's Colosseum

Recently on vacation the tour company offered "skip the line" tickets to some high traffic attractions such as Rome's Colosseum.  We could go online, reserve an entry time and purchase our ticket weeks in advance of the visit, then at the appointed time go straight in.  When you've got very limited time for sightseeing, time is at a premium and those skip the line tickets made the difference between getting inside versus spending our alloted time just standing in line or only seeing the outside.

Make you wish there were "skip the line" options for things in regular life too??

What if I told you that for a mere 4 payments of $199 each that I could teach you to skip the line to getting blogging results??

Cost too high?  Well for today only I'm going to spill the beans for NO COST!!!  But I will NOT throw in a Ginzu knife or a Shamwow!

Here's the "secret" to skipping the line blogging and getting quicker results from your efforts:

Write to your target audience with UNIQUE, HIGH QUALITY information that they can't find elsewhere.

Seems too simple to work?  It's not.

Every day we have choices and those choices put us at the back of the line or skipping to the front of the line because we did the advance work to get results.

  • Blog or not blog.
  • Write for fun or write for business.
  • Half ass it or go all in.

If you've got a target audience, obviously the more you supply content they need the more likely you'll get results.

If I review my last 30 days of posts, they break down as follows:

17 niche or market reports (this category is my bread and butter)

9 fun/general topics (not likely to cause my phone to ring, but may still provide useful information and can be used to build FAQ pages on my site...something I'll get to someday!)

4 Ask An Ambassador posts such as this one.  They're not meant to make my phone ring (unless you've got a referral for Ohio and you remember my name!).

Now what I will say is that every one of those posts has a purpose.  They may be strictly business and directed to our patio home niche, or the fun/general ones may be to provide some insight into our personal lives (yes we have beaucoup pets, we like flower gardening, we know our business and our market, etc.) and hopefully create a common bond with a potential client.

Blogging works for me.  I'm not going to be the #1 agent in Cincinnati, but my niche blogging  provides at least half my annual business.  I've got a queue of patio home buyers that I'm helping find that Goldlocks just right home.  Some will happen this year, some will happen next year.  And others?  They haven't read my evergreen posts YET, but they will, and then they'll call :)

That targetted blogging lets me skip the line and for what I target, get in front of the other 6400 agents in my local market.  They can stand in line waiting for general admission, I know what I want, where I'm going and how to get there!  And you can do it too!

 Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

Rome's Colosseum


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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Bill... I don't know why but people on AR prefer to hear about the Mediterranean Diet or horror stories, or my SEO experience more than my architectural work.  I am really depressed....  

It appears my niche is... edutainment more than anything else.  ah well...

Oct 16, 2018 08:13 AM
Liz and Bill Spear

And there have been people in this community that have done well with that segment of blogging, you just never know for sure what will attract clients.  For me, the best odds are the pure real estate/niche topics.  Referrals happen occasionally, but not enough to change my target audience to strictly this community.

Oct 16, 2018 08:37 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

This is great advice. I do both my website and Active Rain.

Oct 16, 2018 09:32 AM
Liz and Bill Spear

I should blog more on my WP site, but don't.  Just not enough hours in the day!

Oct 16, 2018 12:08 PM
Ken Jones
Ken Jones Real Estate Advisor - Red Bank, NJ
Helping Agents Build a Secure Financial Future

Liz and Bill Spear Great post!

I've been trying to motivate agents to start blogging and use it as a basis for other forms of marketing to get them in front of their target audience.

It's good to know other (like yourselves) recognize this (virtually free) method of marketing.

Oct 16, 2018 11:30 AM
Liz and Bill Spear

Ken, When I consider some of the money we've spent over the years on what turned out to be total garbage dumps of money, blogging is extremely cost effective.  Blogging on AR has been free for us for about 6-7 years, and all told our Wordpress site probably costs us about $80/month with all expenses annualized.  It's a total bargain for what I get back.  Out with two more buyers this coming weekend from our niche blogging.

Oct 16, 2018 12:10 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

One more reason to choose a niche and work it hard. I talk to SO many agents - especially new agents - who are afraid to choose a niche for fear of missing out on other business.

Big sigh. They just don't get it.

Oct 16, 2018 08:40 PM
Liz and Bill Spear

I know that can be the challenge with a niche.  Our niche isn't enough by itself to supply all our business, and some consumers make the mistake of thinking our niche is ALL we do.  But overall our niche has been very good to us and most of my new business is driven by those blog posts/WP IDX pages.

Oct 17, 2018 05:03 AM
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Great post!  Can you tell us how you found your niche and how long it took you to find it before you began to see results?

Oct 17, 2018 03:31 AM
Liz and Bill Spear

The brief answer, our niche came about because an out of state buyer wanted a patio home and we realized there was a gap in our MLS with identification, so we started working that niche.  I'd estimate we were about a year into blogging to start getting any results, but that's partly on us.  Concentrating more on consumer driven topics that were unique to our niche needed to happen quicker.  Once you get enough material out there, the results get more reliable.  This coming weekend I'm showing homes to two different buyers for our niche.  Both are probably not likely to actually make a purchase into next year (that's one of the "drawbacks" to our niche, most patio home buyers are not in a BUY TODAY mode).

Oct 17, 2018 05:05 AM
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

You are so right about working a niche with focused blogging.  For several years I maintained a WP blog dedicated to short sales in San Diego and I consistently had new short sale clients as a direct result of my focused blog posts.  The site is still live, but fortunatately we aren't seeing many short sales.  Your post has reminded me that I need a new niche!

Oct 17, 2018 08:38 AM
Liz and Bill Spear

Short sales had to be a good niche for the time because a) how many agents wanted to work them and b) were any good at it? 

I know the last one I had to work with made me wish to never see another one again!

Oct 17, 2018 05:11 PM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

In a small community findind the niche is hard to do. Have been thinking about this for a while. What is my niche? 

Oct 17, 2018 10:02 AM
Liz and Bill Spear

Agreed, small towns don't provide much niche opportunity.

Oct 17, 2018 05:12 PM
Eleanor Thorne
Equity Resources - Cary, NC
Advantage Lending 919-649-5058

Someone sent me a text message this week asking if Blogging works - I laughed. 

I agree, you have to use the language your audience searches for, not the "Industry" words.  For instance, there's no FHA PMI - but the average consumer thinks that is what Mortgage Insurance is called for FHA loans.  Great Information!

Oct 17, 2018 11:30 AM
Liz and Bill Spear

True, it's got to be in the consumer's language to be successful.

Oct 17, 2018 05:12 PM
Sondra Meyer:
EXP Realty, LLC - Corpus Christi, TX
See It. Experience It. Live It.


This is a great reminder of why I should be focusing on my niche AND blogging regularly on both Active Rain and my WP website.    When I did, it worked and I got some really good business.     




Oct 17, 2018 12:19 PM
Liz and Bill Spear

I have to keep reminding myself to stay focused on the posts that work and not the ones that generate comments.

Oct 17, 2018 05:13 PM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Always great tips for jumping into this world of blogging.  Anyone on this site with over 500k points should still get these sort of refreshers time to time.  

Oct 17, 2018 01:08 PM
Liz and Bill Spear

It never hurts to review the fundamentals that work.

Oct 17, 2018 05:13 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You do a great job in your marketplace with stats and posts.  Good for you!

Oct 17, 2018 08:37 PM
Liz and Bill Spear


Oct 18, 2018 07:30 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bliz

This was a pretty clever way to introduce a powerful concept and something that anyone, who is interested, could easily replicate by choosing a niche and focusing on it along with other content to interest readers.  You have the proof that it works

The Colosseum wasn’t open for tours when we were there some years ago but your photos brought back some wonderful memories. Time for another trip.


Oct 18, 2018 04:13 PM
Liz and Bill Spear

We definitely could have used more time.  We made a quick lap around the 2nd level, then down a bit on the lower level outside ring but not to the inside.  With only an hour total it was back to the tour van.

Oct 18, 2018 04:25 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- it's a lot better than throwing spaghetti on the wall to see what sticks. 

Oct 18, 2018 06:04 PM
Liz and Bill Spear

I prefer to eat my spaghetti :)

Mar 21, 2019 06:57 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Great advice, Liz and Bill Spear .  I have found that blogging on local trends is so important for SEO and being recognized as the local expert, but the "fun" posts bring others to your website. 

Oct 18, 2018 09:07 PM
Liz and Bill Spear

A mix helps, both from self-education and keeping others engaged.

Mar 21, 2019 06:57 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

you know because I spent months and month and months doing that I still regularly get calls from blog posts even though I don't regularly write them anymore.

Oct 18, 2018 10:54 PM
Liz and Bill Spear

They're out there, and so few agents write them that they just keep working for us.

Mar 21, 2019 06:57 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

So true, thanks for the great reminder. We both know blogging works, but you have to be disciplined about it - I think your formula is worth emulating. D 

Oct 19, 2018 07:29 AM
Liz and Bill Spear

It works for me.

Mar 21, 2019 06:58 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for the great analogy from traveling, complete with a catchy title, showing us to how to boost results quickly with intentionally focused blogging.    

Oct 19, 2018 10:44 AM
Liz and Bill Spear

If we blog with purpose, we're more likely to get results.

Mar 21, 2019 07:00 AM
Krista Jenkins, REALTOR®
klm Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Liz and Bill Spear , how did you choose your niches? 

Mar 21, 2019 06:54 AM
Liz and Bill Spear

Krista, It sort of fell into our lap.  About 10 years back some buyers called us and wanted help finding a patio home.  Our MLS had no category for them, so it required manual MLS searching, scouring the internet, etc.  We found them a patio home and in the process realized there was an unserved niche, so we put in the effort to learn where the patio homes are, what the communities offer, etc., then developed the web work to help us get found.

Mar 21, 2019 07:02 AM
Melissa Tracht
NYC Insider Guide LTD - Manhattan, NY
NYC Website Publisher & Coach

Hi Bill: Just joined AR (wish I knew how to tag you, lol) and love this post. I've been blogging for years and make a full time income at it - but if I also had a premium service to sell (ie, real estate), I'd have a line of clients waiting every day. I think one of the very key things writing does is build trust - you're already proving your expertise in your market/niche. If you can do that free, a client can't help but trust you - and then want to pay for your premium service, whatever it may be. 

Jul 17, 2019 05:42 AM
Liz and Bill Spear

Good morning Melissa!
First thing, to tag use the @sign and start typing the name and a pick list should appear.  You can typically tag up to 5 people and they'll get a notification if it's in a comment or blog post.  Unfortuately a tag in a response to a comment does NOT send out a notification.  It's a glitch we've lived with a long time here.

And as you said, the establishment of the trust factor is one of the things I love about blogging.  It's a pull rather than push approach, and when someone finds our niche blogging about Cincinnati low maintenance housing choices, they can determine for themselves that we know the niche and that no one else in our market is remotely close to providing the volume of information we do.  Those that truly want help will contact us and we don't have to spend time convincing them to trust us, that was done before they ever picked up the phone.

Jul 17, 2019 06:21 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Liz and Bill Spear So glad to discover this one on the reblog.  Great breakout on blog categories and their importance to business building.  Definite rails to run to keep our blogs focused.

Oct 18, 2019 11:40 PM
Kris Collis, Associate Broker

Also, is there a way to attach this post to the Group, How to Write a Great Blog on Active Rain.  This one and several other recents contain great blog content, it would be nice to collect them together in that group, esp. for new bloggers.

Oct 18, 2019 11:46 PM