Ask An Ambassador: Skip The Line Blogging

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

 Rome's Colosseum

Recently on vacation the tour company offered "skip the line" tickets to some high traffic attractions such as Rome's Colosseum.  We could go online, reserve an entry time and purchase our ticket weeks in advance of the visit, then at the appointed time go straight in.  When you've got very limited time for sightseeing, time is at a premium and those skip the line tickets made the difference between getting inside versus spending our alloted time just standing in line or only seeing the outside.

Make you wish there were "skip the line" options for things in regular life too??

What if I told you that for a mere 4 payments of $199 each that I could teach you to skip the line to getting blogging results??

Cost too high?  Well for today only I'm going to spill the beans for NO COST!!!  But I will NOT throw in a Ginzu knife or a Shamwow!

Here's the "secret" to skipping the line blogging and getting quicker results from your efforts:

Write to your target audience with UNIQUE, HIGH QUALITY information that they can't find elsewhere.

Seems too simple to work?  It's not.

Every day we have choices and those choices put us at the back of the line or skipping to the front of the line because we did the advance work to get results.

  • Blog or not blog.
  • Write for fun or write for business.
  • Half ass it or go all in.

If you've got a target audience, obviously the more you supply content they need the more likely you'll get results.

If I review my last 30 days of posts, they break down as follows:

17 niche or market reports (this category is my bread and butter)

9 fun/general topics (not likely to cause my phone to ring, but may still provide useful information and can be used to build FAQ pages on my site...something I'll get to someday!)

4 Ask An Ambassador posts such as this one.  They're not meant to make my phone ring (unless you've got a referral for Ohio and you remember my name!).

Now what I will say is that every one of those posts has a purpose.  They may be strictly business and directed to our patio home niche, or the fun/general ones may be to provide some insight into our personal lives (yes we have beaucoup pets, we like flower gardening, we know our business and our market, etc.) and hopefully create a common bond with a potential client.

Blogging works for me.  I'm not going to be the #1 agent in Cincinnati, but my niche blogging  provides at least half my annual business.  I've got a queue of patio home buyers that I'm helping find that Goldlocks just right home.  Some will happen this year, some will happen next year.  And others?  They haven't read my evergreen posts YET, but they will, and then they'll call :)

That targetted blogging lets me skip the line and for what I target, get in front of the other 6400 agents in my local market.  They can stand in line waiting for general admission, I know what I want, where I'm going and how to get there!  And you can do it too!

 Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz

Rome's Colosseum


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning,  Bill(and Liz too) - smart advice for those new to ActiveRain(or else a renewed focus.

Oct 16, 2018 07:33 AM #5
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Great idea to visualize how blogging works. Skipping the line means doing the hard work of targeted blogging - but I agree - it works!

Oct 16, 2018 07:33 AM #6
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Bill... I don't know why but people on AR prefer to hear about the Mediterranean Diet or horror stories, or my SEO experience more than my architectural work.  I am really depressed....  

It appears my niche is... edutainment more than anything else.  ah well...

Oct 16, 2018 08:13 AM #7
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

This is great advice. I do both my website and Active Rain.

Oct 16, 2018 09:32 AM #8
Ken Jones
Ken Jones Real Estate Advisor - Red Bank, NJ
Helping Agents Build a Secure Financial Future

Liz and Bill Spear Great post!

I've been trying to motivate agents to start blogging and use it as a basis for other forms of marketing to get them in front of their target audience.

It's good to know other (like yourselves) recognize this (virtually free) method of marketing.

Oct 16, 2018 11:30 AM #9
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

One more reason to choose a niche and work it hard. I talk to SO many agents - especially new agents - who are afraid to choose a niche for fear of missing out on other business.

Big sigh. They just don't get it.

Oct 16, 2018 08:40 PM #10
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Great post!  Can you tell us how you found your niche and how long it took you to find it before you began to see results?

Oct 17, 2018 03:31 AM #11
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

You are so right about working a niche with focused blogging.  For several years I maintained a WP blog dedicated to short sales in San Diego and I consistently had new short sale clients as a direct result of my focused blog posts.  The site is still live, but fortunatately we aren't seeing many short sales.  Your post has reminded me that I need a new niche!

Oct 17, 2018 08:38 AM #12
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

In a small community findind the niche is hard to do. Have been thinking about this for a while. What is my niche? 

Oct 17, 2018 10:02 AM #13
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

Someone sent me a text message this week asking if Blogging works - I laughed. 

I agree, you have to use the language your audience searches for, not the "Industry" words.  For instance, there's no FHA PMI - but the average consumer thinks that is what Mortgage Insurance is called for FHA loans.  Great Information!

Oct 17, 2018 11:30 AM #14
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.


This is a great reminder of why I should be focusing on my niche AND blogging regularly on both Active Rain and my WP website.    When I did, it worked and I got some really good business.     




Oct 17, 2018 12:19 PM #15
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Always great tips for jumping into this world of blogging.  Anyone on this site with over 500k points should still get these sort of refreshers time to time.  

Oct 17, 2018 01:08 PM #16
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You do a great job in your marketplace with stats and posts.  Good for you!

Oct 17, 2018 08:37 PM #17
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Bliz

This was a pretty clever way to introduce a powerful concept and something that anyone, who is interested, could easily replicate by choosing a niche and focusing on it along with other content to interest readers.  You have the proof that it works

The Colosseum wasn’t open for tours when we were there some years ago but your photos brought back some wonderful memories. Time for another trip.


Oct 18, 2018 04:13 PM #18
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- it's a lot better than throwing spaghetti on the wall to see what sticks. 

Oct 18, 2018 06:04 PM #19
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Great advice, Liz and Bill Spear .  I have found that blogging on local trends is so important for SEO and being recognized as the local expert, but the "fun" posts bring others to your website. 

Oct 18, 2018 09:07 PM #20
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

you know because I spent months and month and months doing that I still regularly get calls from blog posts even though I don't regularly write them anymore.

Oct 18, 2018 10:54 PM #21
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

So true, thanks for the great reminder. We both know blogging works, but you have to be disciplined about it - I think your formula is worth emulating. D 

Oct 19, 2018 07:29 AM #22
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thanks for the great analogy from traveling, complete with a catchy title, showing us to how to boost results quickly with intentionally focused blogging.    

Oct 19, 2018 10:44 AM #23
Krista Jenkins, REALTOR®
Egenbacher Real Estate - Lubbock, TX
Residential sales and retail & office leasing

Liz and Bill Spear , how did you choose your niches? 

Mar 21, 2019 06:54 AM #24
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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