Is Home Staging The Witchcraft Of Real Estate?

By
Home Stager with Sharon Tara Transformations

Is Home Staging The Witchcraft of Real Estate?

 

 As popular as it has become, Home Staging is still a misunderstood service.

Witchcraft? Magic? Mind Games? 

Sure, it's all of that...to some people.

But Home Stagers want you to understand that staging is actually a very STRATEGIC form of real estate MARKETING.

 

Home staging is strategically preparing a product for market.

 

The goal is to highlight your home's best features and minimize any features that could be considered negative.  

  • Witch features of your house are the most positive, and how do you guarantee that buyers notice them?
  • Witch features of your house are the most negative and how do you best prevent them from influencing buyers?

 

Home Staging usually starts with the exterior... advice on improving curb appeal.

  •  Witch areas of your yard need to be improved?
  • Witch items should be removed prior to listing?
  • Witch parts of the exterior of your house need repairs and/or updates?

 

 A room-by-room tour of the interior follows and a personalized to-do list is created for the seller.

  • Witch furniture should be repositioned to show space and function.
  • Witch accessories should be moved from one room to another.  
  • Witch rooms need fresh paint?
  • Witch paint color will be most appealing to the majority of buyers?
  • Witch window treatments and light fixtures need to be updated?

 

You can follow the advice of the witch stager and do the work yourself,

or

you can hire the witch stager to do all the work for you.

 

The purpose of  home staging is to provide a detailed plan of action to improve the perceived value of your home.

No spells cast. No eye of newt necessary.

It's all about increasing visual and emotional appeal through presentation.

 

 

 Written as entry for:  The Haunted Masquerade And Costume Ball 2018

                                        Virtual Costume

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 10/23/2018 08:09 AM
  2. Roy Kelley 10/28/2018 01:00 PM
  3. Gabe Sanders 11/10/2018 09:00 PM
Topic:
Home Selling
Groups:
The Lounge at Active Rain
Home Staging
REALTOR LIFE
Advice for Sellers
Bananatude
Tags:
nh home staging
home staging advice in new hampshire

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Rainmaker
1,153,869
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Home staging can most definitely transform a house into a home and move buyers to see themselves living in it. True witchcraft.

Oct 22, 2018 02:52 PM #65
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jane Peters  True witchcraft! Thank you for stopping by! I appreciate it!

Oct 22, 2018 05:26 PM #66
Rainmaker
618,352
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Interesting blog and comments. 

I have always been on the fence on staging.  I guess when I think about it...in the rare times these days that I list a home for sale...I do want them to fill out my  World Famous Mike McCann "Honey Do List" which is a walk-through highlighting and noting all that needs to be cleaned, repaired, removed, staged, etc.

Too many distractions create too many distractions. When distracted...which is easily done...the buyer(s) will look at all the distractions and not the home or property being marketed.

However...staging to the point that you cannot visualize your family living and loving there is not good either. You can sterilize a home too much and it becomes a house...in my experience...most people want to buy a home...not a house...a subtle, but indelible difference.

Thanks for sharing your knowledge...I give it 5 out of 5 Brooms!! A clean sweep!!

Oct 24, 2018 07:17 AM #67
Rainmaker
5,169,727
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recogniton.

I will schedule a reblog.

Oct 24, 2018 08:38 AM #68
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Mike McCann - Nebraska Farm Land Broker  You hit the staging nail right on the head....

The things you listed to be addressed by sellers prior to listing are what staging is all about. Those are the things stagers address.

A home that is sterilized is not one that a professional stager has prepared. A professional understands that decorating and staging are different and that creating emotional appeal is just as important as creating visual appeal.

 

I love your line: I give it 5 out of 5 Brooms!! A clean sweep!! 

 

 

Oct 24, 2018 01:46 PM #69
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Roy Kelley  Thank you! I appreciate it .

Oct 24, 2018 01:47 PM #70
Rainer
482,248
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Sharon,

Very cute post. I am seeing a lot of witches these days, but you seem to be the witchiest.

Oct 28, 2018 02:03 PM #71
Rainmaker
510,790
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

Just LOVE your post!  Not only for your wit but of course the important message, too!  Wonderful ideas - Happy Halloween!

Oct 28, 2018 02:12 PM #72
Rainmaker
2,462,748
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Sharon, this is toooo cute and love how you use witchcraft in the post :)

Oct 28, 2018 07:09 PM #73
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Dörte Engel   Thank you! I was feeling very witchy this year!

Francine Viola Thank you! I appreciate it.

Rebecca Gaujot, Realtor®  Thank you! I wanted my entry in Kimo's challenge to be staging related, not just a Halloween post. I'm glad you enjoyed it.

 

Oct 28, 2018 08:19 PM #74
Rainmaker
4,795,887
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I cam over to your post since Roy Kelley re-blogged it.  This is perfect for people who need an understanding of staging. 

Oct 29, 2018 06:20 AM #75
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Gabe Sanders  Happy you took the time to comment! Thank you!

Oct 29, 2018 07:20 AM #76
Rainmaker
961,871
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love your post, "witch" is filled with information.  Congrats on your winning entry!  Your profile photo is awesome!

Nov 01, 2018 08:36 PM #77
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Jan Green Thank you...you covered a lot there. Much appreciated!

Nov 02, 2018 07:03 AM #78
Ambassador
3,670,923
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Sharon, this one makes me smile - and it makes an excellent point!

Nov 10, 2018 09:05 PM #79
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Patricia Kennedy And a beautiful smile it is! Thank you!

Nov 11, 2018 05:59 PM #80
Rainmaker
604,048
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Great Post I missed it the first go around! I have become more impressed with careful staging and you certainly bring home the right way to do it! 

Nov 14, 2018 10:13 PM #81
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Debra Leisek Thank you! I do my best to inform when it comes to staging and presentation!

Nov 15, 2018 10:44 AM #82
Rainmaker
55,549
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great analogy!

Dec 02, 2018 05:15 AM #83
Rainmaker
2,079,881
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Ricardo Mello  Thank you! 

Dec 02, 2018 06:41 AM #84
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Rainmaker
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Sharon Tara

New Hampshire Home Stager
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