Create Print-Ready Files to Save Time and Money!

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

Many people don’t realize that PrinterBees can help you create marketing materials on your own with print-ready files.

Our self-serve site makes it simple once your files are ready. But how do you get your files print-ready?

Here are some simple steps that can help.

Set Up Your Color Mode

You want to make sure you know what color mode the printer requires. We need you to define your colors in CMYK color mode. CMYK indicates Cyan, Magenta, Yellow, and Keyline (Black).

How do you know what that is? You can convert RGB files into CMYK in Photoshop by simply clicking on Image > Mode > CMYK.

For AI, PDF, PS, and JPG files, you should select the GRACol2006_Coated1v2.icc color profile to ensure your final printed product matches your design.

For specific individual colors, open your image in your design program (likely Adobe Illustrator or Photoshop). With the Eyedrop tool, click on the color you want. Write down the CMYK percentages of the color that you just sampled.

Once you're in the Advanced Designer software, fill in the colors using the percentages you wrote down. Tada!

Have the Right File Type

The good news is that many, many file types are acceptable in a self-serve printing process. For instance, at PrinterBees we can use TIF, .TIFF, .EPS, .AI, .PSD, .BMP, .GIF, .JPG, .PNG, and .PDF.

We do recommend you use .jpg to keep file sizes small. If you use a different file type, make sure all layers are flattened.

PDF is a great format to be set in pre-press quality, and is a good type of file for use both online and in print.

For our self-serve site, the maximum file size is 75MB. If yours is larger, try converting it to .jpg format.

Leave Room For Bleed

The bleed is the extra margin on a print product that is meant to be trimmed off when the product is trimmed to its final size. We want to make sure there’s no white on the edges of your business cards or other products unless there’s supposed to be!

As a result, we print color and graphics a bit off the edge of the page. You need to make sure your image takes that into account. Each type of product has a different requirement for bleed.

For PrinterBees, bleeds are:

  • 1" bleed: most business cards, folded business cards, bookmarks, CD packages, club flyers, collectors cards, DVD packages, event tickets, most postcards, rack cards, rip business cards, rolodex cards, stickers, table tents, greeting cards, "wink" special shapes.
  • 125" bleed: brochures, banners, door hangers, envelopes, flyers, folded hang tags, hang tags, letterheads, mini menus, notepads, posters, posters (wide), roll labels, staggered cut flyer, window clings, window decals, yard signs.
  • 25" bleed: booklets, calendars, catalogs
  • 3" bleed: folders
  • 325" bleed: business cards with round corners in either 2'' x 3.5'' and 3.35'' x 2.17'' size. Postcards with round corners in the following sizes: 4'' x 6'', 5.5'' x 8.5'', 4.25'' x 5.5'', 5'' x 7''. All special shapes, except for "wink" special shape, which is 0.1".

It’s important to make sure to keep all critical elements such as text and graphics within the Safe Zone, inside the bleed margin.

Print-Ready Files Can Save You Time and Money

A lot of people love the convenience of preparing their files themselves, and getting them ready for print and delivery themselves.

A self-serve site can be the perfect solution. Whether you need business cards, brochures, door hangers, or any other printed product, check out our self-service options today!

 

This post originally shared on PrinterBees' Real Estate Marketing Magazine.

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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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