How To Put A Fresh Spin On Tired Real Estate Blog Topics

Services for Real Estate Pros with Best Real Estate Writer, a Layton Media brand

We’ve all seen them, the real estate topics that have practically been beaten to death on every real estate blog across the web.

While you may be hesitant to write about those same old topics like moving, buying your first house, or how to start investing in real estate, those are often the topics you need to include to position yourself as the local expert.

Not including many of these topics will result in your readers going elsewhere for the same information.

So how do you cover the conventional real estate blog topics without sounding lame?

In today’s best real estate writer post, I’m going to share with you a few of my favorite methods for taking an overdone topic and adding your unique flare to make it more interesting and engaging for your audience.

Use An Analogy To Separate Yourself

Let’s face it, many of the commonly covered real estate blog topics are really basic in their nature. That makes it even easier to glaze over the topic in a way that makes the content boring.

However, if you tie the topic to an analogy, you can instantly add some much-needed flavor that delivers more appeal and value. An analogy can be much more thought-provoking and fun to read which will help you grow your list of subscribers (and clients hehe).

To create an analogy, pick something outside of real estate to tie the topic to. If you can manage to tie it to something that is unique about you or your ideal clients that is even better.

For example, you could write something like “How Buying A Home In Tucson Compares To Skydiving”.

You can draw out analogies from just about anywhere so let your imaginations run wild. Popular movies, common life experiences, television shows, and books can all lend themselves well to this method. Just make sure that you draw a distinct comparison so you don’t lose your readers along the way.

Work Together With Other Real Estate Bloggers

If you’ve been reading this blog or following me for a while, you know I am a SUPERFAN of real estate blog collabs!

When you collaborate with other real estate bloggers on a topic, say “How To Make The Most Of Refinancing Your Portland Home” with your favorite lender, you both win!

Not only do these posts propel your positions as local experts, improve your SEO, and increase your reach, but they allow you to bounce ideas off of each other to inject more flair into the blog.

I also suggest that you be upfront with your readers from the beginning about the fact that the topic has been done before, but explain to them how you and your collab partner are going to deliver something different. Let them know right away that this won’t be the same old post they’ve seen time and time again in your intro.

Get Really Deep

Long-form real estate blogs are a heart-stoppingly powerful way to climb the ranks of the search engines very quickly.

To be clear, when I say long-form here I am referring to posts that are at least 1,500 words long.

One of my favorite ways to help my clients get their real estate blogs to outrank their competitors is to take many of these common topics and dig deeper to explain everything in much greater detail. The key here is to only select topics that are worthy of the length.

Let’s say for example that you wanted to do a how-to guide to attract local real estate investors in your market. Rather than staying surface-level a brushing over the basics, you could write out loads of details, examples, and stories to highlight your expertise. Bonus points for including videos, pictures, and relevant downloads with the post (to boost your SEO and subscriber list).

Just remember to keep everything hyperlocal and completely tailored to the interests, goals, and problems of your ideal clients and allow your personality to shine through in the copy.

Want More Help With Your Real Estate Blog?

I have so many ways to help you make the most of your real estate blog.

The first and most obvious is that I would love to write it for you! If you would like to get a free consultation with me, you can do that here.

In addition to providing custom real estate blog writing services, I offer oodles of free content for you on this blog, through my weekly newsletter, on all of my social, YouTube and my podcast.

I even host a Blogging For Real Estate Leads FB Group and I would love to have you join us in there to share ideas, solve your blogging blunders, and discuss this insanely profitable craft.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 06/08/2019 04:39 AM
Real Estate Sales and Marketing
real estate blogging advice
real estate blogging
real estate blogging tips
real estate blog engagement

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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Sarah Layton | Copywriter & Inman Star Contributor - This is good information.  I do think that you have to change it up.  I have heard about writing longer deeper blogs.

Jun 08, 2019 12:22 PM #9
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 Just wanted to comment and tell you that this blog post was really inspiring Sarah Layton | Copywriter & Inman Star Contributor 

Jun 08, 2019 10:23 PM #11
Elaine Stewart
RE/MAX #1 Agent 2018 to 2010 - Licenced Real Estate Agent for 26 Years - Palm Desert, CA
RE/MAX Consultants Palm Desert

Great blog post with some wonderful advice to follow.  Thank you, Sarah Layton.

Jun 09, 2019 06:46 AM #12
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great post! I CAN NOT BLOG! You would think the son of a High School English Teacher could write well. WRONG! Should I take a remedial English class? I am a math person, not a writer

Jun 09, 2019 09:12 AM #13
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

I think analogies can be a great way to help explain various aspects of real estate.

Jun 10, 2019 04:18 PM #14
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Inpirational!  Never thought of an analogy before. Plus--can be catchy headline!

Jun 10, 2019 06:32 PM #15
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Mahalo Sarah for the great suggestion! Have a great week.

Jun 10, 2019 07:30 PM #16
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Sarah, what a fantastic post! Thanks for taking the time to share the information. Have a great evening. 

Jun 10, 2019 07:55 PM #17
Tilly Mezger

Awesome information Sarah! Thank you

Jun 10, 2019 10:10 PM #18
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Sarah it is always about story telling, but not so sure what the SEO benefit is on this platform now days? It is becoming more just a social network  for Realtors, Endre

Jun 11, 2019 12:01 AM #19
Cathy Starkweather
La Rosa Realty, LLC. - Celebration, FL

Terrific post, thank you!

Jun 11, 2019 04:29 AM #20
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

thanks I am always looking for inspirations and fun, rather than perspiration and foully ... time to re-think the old blog.

Jun 11, 2019 05:15 AM #21
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Thanks!   Really helpful. 

Jun 11, 2019 06:19 AM #22
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

Long blogs. I didnt know.
Thank you!

Jun 11, 2019 06:34 AM #23
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for these great tips. Writing style is so important to keep readers engaged!

Jun 11, 2019 08:22 AM #24
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Good morning!  Great post, inspirational -- great tips!

Jun 11, 2019 08:37 AM #25
princehenry Nnaebue

Sarah, what a fantastic post! Thanks for taking the time to share the information.i wish it could be on Mp3 downloads Have a great evening as i await for it on Mp3 downloads

Jun 11, 2019 09:14 AM #26

Thanks for taking the time to share the information.i wish it could be on Mp3 downloads Have a great evening as i await for it on Mp3 downloads

Jun 11, 2019 09:17 AM #27
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Well done, Sarah Layton | Copywriter & Inman Star Contributor!   I like the analogy angle. Anything to capture attention on an ever decreasing attention span of most readers is key. Thanks for the tips!

Jun 11, 2019 04:42 PM #28
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Great thoughts Sarah. Content is king. May want to take you up on your offer on day. 

Jul 10, 2019 05:21 PM #29
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