Home Pricing or Positioning for Today's Market

By
Real Estate Broker/Owner with Preferred Home Brokers 00402040

For home sellers...when it comes to pricing your home for sale...             

When it comes to marketing a home most recently home sellers and their agents have used local sales and curently active listings  in the immediate/general area as guidelines on pricing. However it’s also critical you have an understanding of the current local "competition".   Notice I didn’t say comps/comparables which we often refer to. Instead meaning not only those that have actually SOLD/CLOSED it’s also about the ACTIVE homes now for sale. Yet unless your market is currently moving up, the prices on ACTIVE listings/homes for sale, may not be ACTIVE at all. Remember those have not sold and may be just sitting there.     

That’s exactly where “positioning” your home pricing can be crucial to your successful sale. I’ve personally experienced it myself over the years in real estate working with home sellers and home buyers. It impacts both sides of the marketplace. And ultimately it’s the buyers who actually will actually help confirm pricing with an acceptable offer.

As a home seller pricing your home for sale in a “cluster” of other available homes, normally just adds one more to the bunch. And it only takes one or two other sellers chipping away...reducing their asking prices to move the entire pack downward. I’ve seen it multiple times myself over the years.

So bottom line, why not “GET AHEAD” of the pack, ahead of the crowd...and be the successful home sellers who “position” their home for a timely sale? And remember as I mentioned earlier it’s the buyers who confirm pricing among the crowd of unsold inventory!

 

Contact me Lynda@PreferredHomeBrokers.com or direct 714    595-1494 for help in the Southen CA housing maketplace.  

Lynda Eisenmann, Broker/Owner,  3230 E. Imperial Hwy. Gound Floor Ste. 125 (BREA Corp. Center) BREA,  CA, 92821 ~ DRE CA License   #00402040, Since 1971

  

Comments (16)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lynda, homeowners in and around Brea would be making a great decision to give YOU a call when listing their home.  Great post with excellent tips.

Oct 22, 2018 05:44 AM
Lynda Eisenmann

Thank you Joan, good to hear from you!

Oct 22, 2018 11:13 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Lynda Eisenmann - I've missed seeing you in the Rain. So good to see you on the YouTube Thursdays post today.  Hope you're selling lots of real estate.  D

Aug 09, 2019 07:11 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lynda, so nice to see your smiling face on my post, and hope you are doing well.

Aug 10, 2019 09:14 AM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Joan, how nice of you to leave me the comment, I've always enjoyed reading your valuable content...thanks again for stopping by!

Aug 10, 2019 10:00 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Lynda Eisenmann - thanks for commenting on my blog about Zoom.  Here is the link for next Tuesday at 2pm EDT.   Zoom Meeting

May 20, 2020 12:03 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lynda, thought you were back, and so nice to see your smiling face on my post.  Hope all is well with you.

Jun 18, 2020 09:14 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I was looking for your current posts. I hope all is going well for you.

Have an outstanding summer.

Jul 14, 2020 06:59 AM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Roy, thanks so very much nice to hear from you and be back cruising around right now in the rain! 

Jul 15, 2020 07:10 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You've been missed Lynda Eisenmann 

Jul 15, 2020 07:20 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lynda, you definitely have been missed in the Rain, and did not realize it had been a couple of YEARS.   Might be time to do another?  Happy Thanksgiving! 

Nov 26, 2020 08:33 AM

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