For home sellers...when it comes to pricing your home for sale...
When it comes to marketing a home most recently home sellers and their agents have used local sales and curently active listings in the immediate/general area as guidelines on pricing. However it’s also critical you have an understanding of the current local "competition". Notice I didn’t say comps/comparables which we often refer to. Instead meaning not only those that have actually SOLD/CLOSED it’s also about the ACTIVE homes now for sale. Yet unless your market is currently moving up, the prices on ACTIVE listings/homes for sale, may not be ACTIVE at all. Remember those have not sold and may be just sitting there.
That’s exactly where “positioning” your home pricing can be crucial to your successful sale. I’ve personally experienced it myself over the years in real estate working with home sellers and home buyers. It impacts both sides of the marketplace. And ultimately it’s the buyers who actually will actually help confirm pricing with an acceptable offer.
As a home seller pricing your home for sale in a “cluster” of other available homes, normally just adds one more to the bunch. And it only takes one or two other sellers chipping away...reducing their asking prices to move the entire pack downward. I’ve seen it multiple times myself over the years.
So bottom line, why not “GET AHEAD” of the pack, ahead of the crowd...and be the successful home sellers who “position” their home for a timely sale? And remember as I mentioned earlier it’s the buyers who confirm pricing among the crowd of unsold inventory!
Contact me Lynda@PreferredHomeBrokers.com or direct 714 595-1494 for help in the Southen CA housing maketplace.
Lynda Eisenmann, Broker/Owner, 3230 E. Imperial Hwy. Gound Floor Ste. 125 (BREA Corp. Center) BREA, CA, 92821 ~ DRE CA License #00402040, Since 1971