Going Live: Real Estate Videos That Will Help You Stand Out

Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

Videos, I keep learning from Debb Janes here in the rain and heard this from Nadine with Printer bee also. Videos are the way to go.

Original content by Nadine Larder BRE# 01392374

Having a healthy marketing mix includes taking full advantage of social media. This means getting videos out there – but don’t be shy!

You don’t have to dress fancy or get a professional video crew to be present on social media. Simply go live on Facebook, be yourself, and try some of these awesome real estate video ideas!

Videos Highlighting Your Farm Area

You are an expert on your target market area – why not show it off? Walk around the area and do live video of key areas.

For instance, highlight a local park and talk about how convenient it is to be able to bring children, pets, or even a picnic basket to a park near home. Share about local dog parks, restaurants, or other attractions.

You can also talk about the homes in your farm area – how old are they? What type of construction? How many beds and baths do they have on average?

Finally, if there’s an HOA in the area, share the details of what the rules are so that people can be informed before they buy in the neighborhood. Are there special subdivisions, rules about home color, or restricted access?

When you show your expertise about your farm area, you not only bring in new buyers – you attract the attention of people wanting to sell. They will want to choose a known expert who knows how to get eyes on their neighborhood!

Videos for Your Target Market

Do you work with first time home buyers? There are so many concerns and questions they have – why not create Q & A videos to address them?

One of the great things about Facebook Live is that people can ask you questions in the comments in real time. This allows you to interact with your audience, build rapport, and much more.

You can also target live video content to other demographics – older Americans, families, millennials, or those looking to upsize or downsize.

As long as you don’t specifically exclude anyone during your presentation, you don’t have to worry about discrimination. Just talk about the interests of a specific demographic, and your audience will filter themselves.

Explaining Financing Details

Home financing is a huge question mark for a lot of people. Why not host a Q & A with a borrowing professional, or simply share what you know about important financing terms?

You can talk about what it means to be “house poor,” “upside down” on a mortgage, and why it’s important to not make major purchases during the home buying process.

You can also share information about how to pay off a home mortgage responsibly, the way does in this post. 

No one benefits when a home purchase falls through due to financing problems. When consumers are better educated, they’ll make better choices and be better able to complete the deal. That helps you whether you’re a buyer’s agent or a listing agent!

Key Information For Home Sellers

Listing properties is the lifeblood of real estate, so why not help homeowners get ready to sell? Use Facebook Live to share important information about decluttering, curb appeal, and more.

Many homeowners don’t realize that decluttering involves making their home truly neutral. Odd collections and anything that reflects the homeowner’s specific personality need to be put away. Helping folks understand this will help their home move faster – and make them more likely to choose you as a Realtor®!

Another great topic includes proper pricing – with an offer for an assessment, of course. You can also talk about how to handle lowball offers, prepare for an open house, and what causes homes not to sell.

There are so many options for live video that helps sellers – you’ll never run out of ideas!

Go Live Today!

Being present in your target market requires a mix of efforts. You definitely want to send farming postcards on a regular basis, but don’t be shy about being online either!

Remember, live video isn’t about making a commercial. It’s about being yourself, showing off your expertise, and building up that know, like and trust factor.

Video prepares people to work with you – so go for it!


This post originally shared on PrinterBees' Real Estate Marketing Magazine.

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at

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Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Will,

You lead the way .... I am still in the "good idea" stage on that one.

Oct 17, 2018 05:04 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Dorte, I am trying to get the hang of videos.

Oct 17, 2018 05:09 PM
Andrew Mooers | 207.532.6573
Mar 30, 2024 03:08 AM
James Dray
Fathom Realty - Bentonville, AR

Morning Will.

If an agent is considering using videos, they are so far behind.  It's time to get up and get moving, trying to catch up with the crowd

Oct 18, 2018 01:43 AM
Nadine Larder - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Thank you for the reblog!

Oct 23, 2018 11:18 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Videos are the most powerful, far reaching marketing tool any agent or broker has to reach for in the media selection. Think customer, think saving them time, money, frustration in the information transfer. Create videos to hit those targets make your channel grow!

Jul 08, 2022 04:29 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I have a hard time making myself make videos, but I know they are an important way to show expertise and help people get to know you. I heard instagram is now trying to encourage more still photos. 

Apr 22, 2023 08:49 PM
Karla Jusko
Exit Homestead Realty - Vineland, NJ
Team Leader of The Concierge Group- REALTOR

I KNOW I need to do more video. I just need to get out of my own darn way!

Aug 01, 2023 09:53 AM