Don't buy the daggone pens!

Real Estate Broker/Owner with A Better Way Homes Realty

As a new agent, you’re feeling one of two ways.  If you joined an agency known for its training program, you’re overwhelmed by the sheer volume of information you’re striving to absorb in your first year of real estate.  If you opted for a smaller agency with little or no training program, you’re likely wondering why the real estate licensing course managed to cover so much information and yet tell you *nothing* about how you actually do the job of a real estate agent.

Either way, you’re right on track for your first year in real estate!

In addition, and in either case, you’re also probably feeling like everyone in the world is trying to sell you something – logo design, SEO services, lead generation programs, Google Map placements and leads.

And you’re absolutely correct – you are the New Agent, the Fresh Meat, the next Sucker Born Every Minute!  You’re learning that a huge part of sales success is in finding buyers and sellers to work with; you don’t yet have an effective marketing program; and you are still enthused and naïve.  You are their Trifecta! Your Real Estate License is *their* lead generation system.

So please please please memorize this mantra:

 I will not spend a dollar on non-essentials until my business is consistently profitable.

I will not spend a dollar on non-essentials until my business is consistently profitable.

I will not spend a dollar on non-essentials until my business is consistently profitable.

An agent who started in real estate just a few months before me spent weeks having a logo designed and having really nice stationary and letters printed with the logo.  It was a circular, 2 color logo and it looked great!  The paper stock was also upgraded and the overall presentation was really nice looking.  And it all went into the recycling bins 9 months later when he had to go back to a 9-5 gig to make the money he didn’t make in real estate.

Now I’m not saying the logo and stationery were to blame – but the time and money spent on branding needed to be spent on building it!  There is no long term if the short term fails.  Survival must come first. . .

So when the Pen Salesperson calls you, repeat your mantra then tell him your mantra.  If you love the idea of personalized pens, tell him to call you back in a year and maybe you’ll buy some to celebrate surviving your first 12 months.  But under no circumstances deceive yourself into thinking personalized pens will help to grow your new business!  It won’t.  And the time, money and hopes you spend on it, need to be spent in productive ways to grow your business.

Seriously, when’s the last time that *you* made a major decision based upon seeing a name on a pen?

Comments (11)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I had learned this on a differernt business venture.     Was schooled on it by a good mentor

Oct 18, 2018 03:55 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Hey there. Welcome to our blogging community.

Congratulations on your first post! 

Oct 18, 2018 04:05 PM
Potranco Realty
Potranco Realty - San Antonio, TX
"Sold with Potranco Realty"

Great blog post, I've been doing this seventeen years and still get suckered from time to time buying unnecessary business items where I should be putting my income else where.

Oct 19, 2018 04:04 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Mimi Francis sorry for the bad experience, but welcome to ActiveRain, and congratulations on successfully posting your first blog on this site.

Oct 19, 2018 03:13 PM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

Welcome to Active Rain and congrats on your first blog post. I hope you enjoy meeting and interacting with this awesome network of professionals Mimi Francis

Oct 19, 2018 04:31 PM
Christine Pini
David Lyng Real Estate - Aptos, CA
Your Santa Cruz Real Estate Connection

So true and great advise!!


Oct 19, 2018 07:55 PM
The Woodland Team of Texas
The Woodland Companies - Austin, TX
Land Specialists

Welcome to ActiveRain, I hope that your participation here helps your business to grow.
  Btw, I followed your blog, and would be honored if you reciprocated and followed mine.

Thank You!


Oct 21, 2018 03:22 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Good luck in achieving your goals 

Oct 23, 2018 05:09 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great advice Mimi Francis. There will be always some shiny objects, none will replace hard work. Welcome to ActiveRain!

Oct 24, 2018 10:15 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.

Nov 13, 2018 06:28 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great advice, Mimi.  Too bad all too many are not going to read this and not follow this advice.

Nov 18, 2018 03:49 AM