Amazing what just a little more effort on your part makes in either closing a deal or getting closer to one. Or gives you a solid reputation for being special...
There are many ways you can go the extra mile and good reasons to do that.
1. When your clients are on the edge of a decision and may back down because they do not know their options, but you can fill them in with a little effort.
2. When they are asking for more information that you don't really need to provide but can, for just a very small investment in time. Even if that is 'not your job'.
3. When you have done just about everything you can think of and fulfilled your normal obligations but need to put in just a bit more effort or time to make things work.
4. When your clients are floundering and it's their responsibility to act, to make a good decision -- the right one -- and you step in and keep things on track to completion.
5. When your patience has run thin and you have had to draw the line -- but you realize that if you don't yield a bit more, nothing will happen. You believe you have done everything possible and per your contract.
6. When you can lose a deal completely if you don't offer a concession. This may hurt time wise or financially and may require a lot of renegotiation even.
7. When you have to close the deal and may have to lose some of your own money to do it but you have no other choice except to walk away -- and end up with nothing.
8. When you know you will lose a little now, but in the end, gain much more in the long run. And pave the way for more work from a trusting client.
9. When you realize that that extra mile you may have to tread means that you will be recognized for your commitment, honesty, and excellence. And that effort is priceless.
10. When the extra mile helps those who cannot quite help themselves and goodness results. You could stop and turn back, but you don't.
11. When going the extra mile maintains your integrity and conscience. Nothing hurts a conscience more than thinking you could have done better.
12. When you realize going the extra mile is the right thing to do even though you may not even gain from it. There are many 'rewards' for exemplary services. Money is just one.