Branding Moment: Something to Crow About?

Services for Real Estate Pros with Napa Consultants

If you are going to spend money on a print ad,  make sure you have something to crow about.  One of the ways to do this is with cleverness and  humor.  Humor is something easy to remember.  It sticks in your mind. Basic house shots and head shots is what everyone opts for and are easy to miss and a big yawn to anyone who looks at it.


This ad in one of the recent Wine Spectator publications stood out!  It elevated the look of the ordinary black rooster logo.  He now has a title and new fine clothes. was elevated to his lordship, no less. This ad promotes all the wineries that are produced within the Chianti Classico region.  They follow this guideline "Chianti Classico wines must contain a minimum of 80 percent of the Sangiovese variety. The remainder can be made from native grapes such as Canaiolo or  Colorino, Wines made only from Sangiovese have been permitted since 1996."


If you are going to use a tone of humor and or cleverness, be sure it fits your personality and brand.  If not, your crowing will fall on deaf ears!




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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 01/10/2019 01:00 AM
Real Estate Best Practices
Luxury Home Marketing
Luxury Real Estate
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Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

When I first saw the picture, I was thinking it was an entry into the AR Halloween challenge, haha.  I hope you have a wonderful Tuesday my friends!

Oct 23, 2018 05:32 AM #7
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Yes, this ad would have gotten my attention as well.  Very well executed.

Oct 23, 2018 05:56 AM #8
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - putting aside the quality of the product,  one "big idea" is a good way to make a big impact in advertising.  Just my thoughts...

Oct 23, 2018 06:18 AM #9
Bob "RealMan" Timm
Tivoli Custom Homes - Minot, ND
Bob Timm, Project Coordinator for Tivoli Homes

Great branding indeed A. Ron and Alexandra Seigel . It certainly makes me want to look for this brand the next time I pick up a bottle of wine.

Oct 23, 2018 07:02 AM #10
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Ron and Alexandra Seigel - It's hard to get that image out of your mind. A job well done.

Oct 23, 2018 07:06 AM #11
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ron and Alexandra - humor is a touchy subject.  If you don't do it right it could be a disaster.

Oct 23, 2018 07:27 AM #12
EnCourage Realty
Houston, TX

Nice article!

Oct 23, 2018 07:37 AM #13
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Alexandra and Ron. This really is memorable and I like Chianti too.

Oct 23, 2018 07:39 AM #14
Gwen Fowler-CRS- 864-638-3599 SC Mountains & Lakes--
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

I love the twist on the Rooster. It is that time of year where we all need to see what is working and isn't for each of us. thank you for the motivator. 

Oct 23, 2018 08:05 AM #15
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

What a dapper looking Rooster!  Love it!  I have a few dapper rooster's around the house that come out this time of year to strut their stuff for our wine tastings. 

Oct 23, 2018 10:39 AM #16
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I love the Lord Rooster :) Definitely gets the attention!

Oct 23, 2018 05:42 PM #17
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is an excellent branding example to share.

If you are going to use a tone of humor and or cleverness, be sure it fits your personality and brand.  If not, your crowing will fall on deaf ears! 

Oct 23, 2018 06:27 PM #18
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 I must agree, that you were right on point with these observations Alexandra. Thank you ...

Oct 23, 2018 10:26 PM #19
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Alexandra and Ron, this rooster is something I won't forget anytime soon. I love your title, so clever!

Oct 24, 2018 05:01 AM #20
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

As usual, a very good example of branding that has humor, elegance, and perceived value all built in. Thank you

Oct 24, 2018 08:34 AM #21
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Very clever.   Good time to remind all of us that we should get written permission to share any one else's materials.

Oct 24, 2018 10:27 AM #22
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

That is an attention getter and does cause one to look further. The message is clear and thanks for the application.

Oct 24, 2018 12:51 PM #23
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You are so right!  Love this analogy for branding - something to crow about. I've seen that vintage and label.  Another one that sticks out is "29 Crimes!"  Hysterical marketing.  I'll try that one for my next class I'm teaching - good to think about!

Oct 29, 2018 03:14 PM #24
faye schubert
Branson, MO
technology and marketing specialist

Funny and eye catching equals great marketing and branding!

Jan 10, 2019 07:03 AM #25
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

The graphics are certainly striking and memorable !

Jan 10, 2019 07:19 PM #26
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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