The most important reason to work with a Realtor: Trust.
So, how do you know who to trust? According to one real estate web site, you must find a Realtor that has a customer service minded attitude first, and a salesperson's mind set secondly.
Trust is hard to measure, until you get to know some one. One way to measure trust is by what other people say about you. In the real estate business, Testimonials, are the best way to see what other people say.
Good customer service is easy to catch, so is bad customer service.
What can you do to measure good customer service?
Does the Realtor take incoming calls? Do they promptly return missed calls? When you ask the Realtor for something, say some comps, or some comparable actives, how fast do you receive them?
Good customer service is easy to catch.
For example, if you are considering a Realtor, you can call them on one of their other listings. If they respond back timely, it is a good indication that they will respond timely for your listing.
In fact, anyone that has a listed home should have friends or family call that Realtor to see if they are responsive to your homes leads. See how they handle these calls...is it good customer service or do they turn the "buyers" off.
In my personal business, I try to take every call. Too many times a buyer will call from in front of one of my listings, it is important to me to take that call now, before the buyer drives to some one else's listing.
Lets face it, price a house low enough and any Realtor can get a quick buyer. If it sells in one day, is it because the Realtor was so awesome, or was it because the home was priced too low?
For me, the trust that some one gives me when they give me a listing is valuable. I have been given the responsibility to give my seller every opportunity to get a buyer in the least amount of time with the best possible price. For that trust, I will give my all. That means, up to 50 pictures, 25 minimum, 2 videos, Craigslist, Zillow Premier Agent, and a sign with an info tube that is regularly monitored and refilled.
We also recommend adding a drop down sign that provides an Internet link. For example, one of my coming soon listings has a drop down for the neighborhood. Check it out. 409home.com/BeaconWoods. This allows the shy buyer to interact with my listing without having to call me first.
Rereading this post and looking for a way to end the post with a bang, I realize that you can not make trust.
Trust is earned by our actions. Do the right thing and trust will follow.