Halloween is next week, so why not talk about some of the mistakes sellers make that SPOOK buyers? You can use this list as a reminder for your next listing, or take these ideas and make a checklist for your next listing client.
Whether you're selling a single-family home or working with an investor on a multifamily property, you want to make sure to avoid these mistakes so you can sell your listing quickly for top dollar!
DISASTEROUS Curb Appeal
There’s no one who sees an awful yard and doesn’t think, “What else have these people failed to take care of?”
A seller might think that the yard isn’t that important, but you know better. A cluttered yard, lack of landscaping, and overgrown areas send a message of neglect.
When really obvious things are completely ignored, buyers are going to think a lot of hidden things are wrong too. There’s nothing more spooky than a yard disaster at your listing!
A BOO-BOO in Pricing
Poor pricing can happen for a variety of reasons. Sometimes a Realtor® is inexperienced – or dishonest – and prices a property too high. Other times a seller is unreasonable and insists on a price that’s far too high for the market. Of course, too high of a price will keep buyers focused on someone else’s property.
Of course, pricing mistakes can go the other way. A seller may be too desperate to sell, or a Realtor® may think a below-market price will help a property move quickly. Unfortunately, that’s not the case. A property priced too low sends a message that something is wrong with it, which scares buyers away.
SCARY Décor Inside
Everyone who lives in a home decorates it so that it reflects their unique personality. They have their collectables, their art, and their passions on full display.
That’s absolutely perfect – until it’s time to sell the home. Some sellers are resistant to putting away their personal belongings and making the home more neutral. Perhaps they don’t want the move to feel so real yet. Often, they don’t see anything “wrong” with their décor.
Technically, there’s nothing “wrong” with it – it just isn’t going to appeal to other people! Help your sellers understand that during the sale they need to pretend the home isn’t theirs anymore. They can get their personal belongings ready for their new home, which can be decorated exactly how they like it.
51% of buyers find the home the buy online. That means that the photographs need to be on point. If you’re not a professional photographer, be sure to hire one before you put your listing on the market.
Have a list of standard shots that you get for each listing. Make sure surfaces are clear and that there are only a few decorative items, if any. Make sure your lighting is excellent, whether you use internal lights or natural lighting.
Remember, finding a property online doesn’t just refer to real estate portals. It also includes social media, Realtor® websites, and even Google Search. Make sure that the photos are listed in all of these areas so you can bring in the perfect buyer!
Make Sure Your Listing Is Appealing to the Perfect Buyer
Puns and silliness aside, it’s vital to make sure that your listing is ready for the perfect buyer. Whether you use this post as a personal checklist or a playful way to educate homeowner, following these tips will make your next sale much easier!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.