Really? I need a course for that?

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Education & Training with RealtyU

Sometimes having been in this industry so long that I have become jaded to some of the fades that have come and gone, remember the recipe cards sent every month?

 Staging is the latest in (I won't call it a fad) classes that I have to question.  As an agent I always spoke with my clients, and taught my agents to do the same, about pre-packing and removing clutter and de-personalizing the property before selling.  I have seen some really bad properties and always ask a very HARD question to the seller ... "If you walked into your house like it currently is would you pay TOP dollar?"  If the answer to the question was "yes" than I told them to find another agent.

 This technique has worked for me for years and I have never lost a listing because someone answered "yes" ... they always changed their mind when they realized I was willing to walk away from the chance to sell their home.  Honesty has always been a great tool.

 I have always staged homes and have never taken a class.  Sure they don't look like model homes but they look good and they sell.  Do you need a course to tell you to; clean the house ... and keep it clean, to de-personalize, to remove clutter, to make sure everything works, to pack away things that are not necessary?

 What are your thought about paying up to $3,000 to learn to stage? ... Yes I almost gagged when I saw the price of one two-day course.

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Rainmaker
341,671
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Great question and I think you will find a lot of staggers saying YES you do.. I feel that the value of a stager is that they bring an out side eye and voice to the transaction /listing. Do I feel all staggers have super natural power .. nope do I think an agent that has tast and has shown a fair sahre of great homes and not so great homes can communicate to thier client what will move their home into the great home group yep.  I take the $3000 and upgrade my cable to a recordable systme and set it on HGTV.

Stagers do not take offense .. but heck prospect the listing not the agent

May 29, 2008 10:55 AM #1
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS

Eric,

I agree, their are agents that need the outside "EXPERT" and their are clients that need that "EXPERT" as well.  But I think if you have good taste and judgment than you should be able to do this for your client.

An extra note.  There are many designations out there for stagers and that too may be the incentive ... the validity of making recommendations because you have a designation in such matters. ... OK I can buy that too.

May 29, 2008 11:01 AM #2
Rainer
16,882
Barry Bridges
Barry Bridges Weichert Realtors Bridges & Co. - Smith Mountain Lake, VA
Lake professional

That is just a LOT of money. I have to agree with Eric and Allen. BUT  I think I have been wrong at least once in my life(:

May 29, 2008 11:05 AM #3
Rainer
205,587
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

It's one thing to clean and declutter and it's something else entirely, to 'stage' a home.  We are professional Realtors. We are not professional stagers.  Even after taking the course (which I wouldn't), some people will still not be able to 'stage'.  It's not something you can do after one course.   You either have it or you don't, and if you don't, you won't learn in two days.  Better leave it to the professionals. 

May 29, 2008 11:06 AM #4
Rainer
334,580
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

Recipe cards...whew...good luck gaining referrals...I don't see anyone else doing it!

Tom Davis

DE Realtor

May 29, 2008 11:22 AM #5
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS

Tom,  Point being is that in the mid 1990's that was all "hype"

May 29, 2008 11:26 AM #6
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS

Sylvie, There are professionals that do amazing work and set great "stages" for homes.  But for the standard home in a 5 model 500 home subdivision is it going to make that big a difference? 

Maybe ... that is why I wrote this blog ... I want to hear what you all have to say.

May 29, 2008 11:28 AM #7
Rainer
205,587
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

Allen, I agree that there are professionals that do amazing work and set great stages for homes. 
I said (or I tried to say) that SOME people will never be able to do it - after just a 2 day course.  On the other hand, some people - even without ever taking a course - do great staging.

The question I thought, was more around whether we would pay $3,000 for a 2 day course to LEARN to stage; and not so much if professionals do or don't do that now.  You don't turn PROFESSIONAL after a 2 day course, I don't think. :)

I apologize if I misunderstood or if I'm not getting it. It's not been my best day this week (lots of misunderstandings going on).

May 29, 2008 02:33 PM #8
Rainmaker
341,671
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Alan after think ing about this yesterday ... I thought ok what stops someone form calling them self a stager / professional stager ect... heck I could call my self clean trash out man as I have been paid once for taking all the crap and trash out of an REO .

So your next blog should be "what makes a stager a stager?"

May 30, 2008 06:52 AM #9
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS

Eric ... It would amaze you at the puffery that is used in this industry.  How often do you see someone use the word "Expert" when they have just entered this industry. 

May 30, 2008 07:03 AM #10
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Rainer
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Allen C. Wright

NS, AHS, REPS
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