Social Media Marketing Without Going Down the Black Hole

Real Estate Agent with Online Real Estate Agent Training

Real estate classesThere is no doubt that social media can create a “black hole” if not watched carefully.

You understand that there are several social media web sites where you could spend an enormous amount of time mindlessly reading and commenting on other peoples' posts.

And even though you know you aren't being productive, you can't help yourself.

But after reading this post, you will learn how to spend your valuable time on social media with the clear purpose of marketing yourself and growing your real estate business.

Why You Need Social Media

It's not uncommon for me to talk to agents who aren't on social media.  As a matter of fact, they detest all things related to social media.

"I don't want to see what someone is eating for dinner."

"I don't want to read those motivational messages."

"I'm a private person."

These are just some of the things I hear agents complain about and use as justification for not being on social media.

But here's the thing, social media is not going away.  It is here to stay and will only grow.

You have complete control over what you post and what you read.  If you don't like someone's post, simply scroll past it.  It's just that easy.

Social media is a great way to reach potential clients and it's FREE!

Start with One Social Media Platform

As I mentioned earlier, there are numerous social media sites vying for your attention.  If you are just starting out or feeling overwhelmed by the prospect of posting to social media, simply focus on one platform.

The platform you select will depend on your age, as well as the demographic you are looking to target.

The most widely used social media platforms are:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

What to Post

Regardless of the platform you select, your goal is to engage people.  Know that it will take some time to gauge what your "Friends and Followers" like to read.

When you begin posting, take note of the content your post and day and time you post it.  You'll quickly discover what content generates the most comments.

It has been my experience that people love pictures and videos.

If you're having an open house, try doing a quick video and walk the viewer through the house and ask them to come visit you.

If you're showing property and see a quirky feature in a house, take a picture and post it.

One thing you'll want to keep in mind is that it is called "social media" for a reason.  Be social.  I like a ratio of 90 - 95% personal and 5 - 10% real estate.

Even when you post real estate related information, keep it fun or interesting.

Be Consistent

Consider social media to be another one of your prospecting tools.  And just like all of your other prospecting activities, you need to be consistent.

Put together a social media calendar where you post different content each day.  For example:

Monday - Motivational quote

Tuesday - a picture of a cool house you saw

Wednesday - highlight a neighborhood in your market

Thursday - post an old picture (Throwback Thursday)

Friday - highlight some of the weekend events happening in your market

Saturday - ask a question...any question

Sunday - take a video of your open house

The main thing is to have fun with social media.  It doesn't have to be a chore.  Once you get into the habit of posting, you'll understand the power of it.

There was one year where I received five solid leads from social media and all of them were from people I knew who were out-of-state.

There was no amount of marketing I could have done to get those five leads.

Don't Go Down the Black Hole

To keep track of your time on social media, I recommend setting the timer on your phone for 15 minutes.

You may want to check in with your "Friends and Followers" first thing in the morning, around lunch time and again in the evening.  That's a total of 45 minutes a day.

You can set up Groups within Facebook so you can check on certain people quickly on a daily basis without scrolling through your entire Newsfeed.

Comment on their post.

Wish them a Happy Birthday.

Answer a question to the group.

Take the time to engage and you'll find that your engagement will increase.

If you feel you still don't have the time to be on social media, look into using one of the many third party sites that allow you to schedule your posts.

You can upload all of your articles and posts on the weekend to have a presence throughout the week.

Stay Top-of-Mind

The goal of all of your marketing activities is to stay top-of-mind.

You must continually remind people that you are a real estate agent because they will forget. Even those you feel could never forget will forget.

One of the biggest mistakes real estate agents make is to assume that people they know will remember they are a real estate agent. But part of your job is to remind them in subtle ways.

Social media is a great way to remind people that you are an active real estate agent.

What other tips do you have for using social media?

Be prosperous!

Enjoy less stress by having smoother transactions by implementing these simple strategies today!

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The Reality of Real Estate

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Available on Amazon now!

Candy,  “The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success.

In 2016, Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States.

She is a firm believer in managing expectations.

Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience.

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Posted by

Candy Miles-Crocker

Real-Life Real Estate Training

Comments (9)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Candy,
Lots of great advice here.  Thanks! 

Nov 16, 2018 09:41 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

These are great tips. I've been trying to be a little more cognizant of the time I spend on Social Media (including AR). And I've also been trying out different things on different platforms to see what gets the most traction. I love the idea of a daily plan.

Thanks again!

Nov 17, 2018 03:14 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Candy Miles-Crocker - good tips for successful social media engagement.

Nov 17, 2018 06:25 AM
Candy Miles-Crocker

Thank you Sheri.  I'm so glad you found them to be helpful!  Happy Thanksgiving!

Nov 18, 2018 01:03 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Candy, I love your week of posts idea. I think any of us could do that without much effort. Great tips.

Nov 18, 2018 07:23 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Candy

There are some great tips here to help stay focused on social media sites and not waste time. Bookmarked for reading again, and remaining focused.


Nov 18, 2018 11:32 AM
Candy Miles-Crocker

Thanks Jeff.  Have a Happy Thanksgiving!

Nov 18, 2018 01:04 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent points Candy!  A great primer for social media marketing.  Thank you

Nov 18, 2018 12:05 PM
Candy Miles-Crocker
Online Real Estate Agent Training - Chevy Chase, DC
Realtor - Real-Life Real Estate Training

Thanks John, I'm glad you found them to be helpful!

Nov 18, 2018 01:04 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true, I've found that I can post with my friends, but often forget to share as much on my business page.

Nov 20, 2018 09:24 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Candy, all good stuff! Just today, I put my real estate trends onto my very first website. Originally posted in ActiveRain, it's fairly easy for me to take a few moments to cut/paste my own article, giving original content from AR listed at the bottome of my blog/website. It's got such a long history that it continues to pop up on page one of Google. Even though I haven't spent time on it in many moons, so your point is well taken. Free, just labor, can create a great persona for you on social media and blogs. 

Nov 20, 2018 05:33 PM